WhatsApp Business API 2.4 Billion
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Reach your customers using WhatsApp – one of the largest messaging apps in the world WhatsApp Business API IMPROVE PRODUCTIVITY DECREASE COSTS INCREASE SATISFACTION Trusted Widely known with verified brands Secure Protected by end-to-end encryption Instant Messages are sent and read fast Conversational Two-way chat with bot or live agent Rich Content supports photos and videos Personalized Templates allow for customer details 2.4 Billion Whatsapp users around the world by end of 2021 75% of adults said “I want to be able to communicate with businesses in the same way that I communicate with friends and family through messaging” 175 M people message a business account everyday Source: Mobilesquared WhatsApp Report April 2020 Source: Facebook Developers 2021 Source: Harris Poll: In September 2020
Transcript of WhatsApp Business API 2.4 Billion
Reach your customers using WhatsApp – one of the largest messaging apps in the world
WhatsApp Business API
IMPROVE PRODUCTIVITY
DECREASE COSTS
INCREASE SATISFACTION
TrustedWidely known with veri�ed brands
SecureProtected by end-to-end encryption
InstantMessages are sent and read fast
ConversationalTwo-way chat with bot or live agent
RichContent supports photos and videos
PersonalizedTemplates allow for customer details
2.4 BillionWhatsapp users around the world by end of 2021
75%of adults said “I want to be able to communicate with businesses in the same way that I communicate with friends and family through messaging”
175 Mpeople message a business account everyday
Source: Mobilesquared WhatsApp Report April 2020
Source: Facebook Developers 2021
Source: Harris Poll: In September 2020
WhatsApp Business API enables businesses to handle customer requests faster and scale seamlessly using rich, interactive conversations.
of adults agree messaging is a quick and easy way to communicate with a business
WhatsApp Business API
USER-INITIATED
NO PRIOR OPT-IN REQUIRED
TEMPORARY CHAT WINDOW
80%
Faster resolutionsAllows you to respond instantly and address multiple issues at once
AutomatedCreates programed responses and rules for common inquiries
ContextualSends data speci�c to customer and their location for relevance
Reduced costsDecreases the number of incoming calls and live agent support
Bot or live agentUses AI and a live agent chat platform for easy transition
Bene�ts
Customer Care
Source: Harris Poll: In September 2020
Noti�cations
Message Templates
WhatsApp Business API
Send relevant information during the entire customer journey using WhatsApp’s message templates, allowing business to not only streamline communications but provide consistency.
of consumers agree interacting with a business via messaging apps build relationships with a business
85%
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Issue resolution
Shipping
Tickets
Alerts
Appointments
Accounts
Personal �nances
Payments
Reservations
Transportation
Quality-based
Business-initiated
Requires message templates
Continuous chat window
Source: State of Connective Media: Business Messaging by Ipsos. (Facebook-Commissioned online study Oct-Nov 2020.)
