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What To Include In Your Marketing Message

•Writing effective marketing content can be a difficult task.

•Businesses have a lot to say, and condensing that information into a quick, memorable sign or ad requires finesse.

•It’s important to know what to include in this message and what’s not as important.

•Here are the basic things to include when writing a marketing message:

•Your business name needs to be clearly-visible on the ad or sign.

•Your name should be a part of the design so customers know which business the ad or sign is promoting.

•If you’re hanging a vinyl banner over your storefront or your ad encourages customers to visit your website, you can leave out the name to avoid redundancy.

Business Name

•Your sign’s message needs to be attention-grabbing.

•Use a low price, a bold title, or even a funny saying.

•Many businesses create generic signs that don’t have a hook and consequently go unnoticed.

•Your signs and ads have to stand out, so an exciting, humorous or interesting hook will get lots of attention.

A “Hook”

•In addition to a hook, your sign needs to be memorable.

•Humor goes a long way, but it’s not the only effective strategy.

•When customers view your sign, they may not need your business right then, but when they do, you want them to remember you.

•Use a catchy slogan, an unbeatable price deal, or a shocking message to stick in the mind of your customer.

Something Memorable

•The goal of advertising is to encourage customers to contact you.

•Include your contact information and ask the reader to use it!

•List your address, your phone number, your website, etc—have some way for customers to take action after viewing your sign.

•Your storefront should display your important contact information on the door or front window.

A Call To Action

•Beyond this, there’s not much else that your sign needs.

•Many signs are cluttered with unessential information which creates a message that’s unfocused.

•You don’t have to reveal everything on your storefront or in your advertisements.

•The goal is to encourage customers to discover the rest for themselves on your website or in your store.

Nothing Else!

Feel like an expert now? Great!

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