Text Message Marketing for Personal Trainers
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Transcript of Text Message Marketing for Personal Trainers
Text Message Marketing Tips
For Your Personal Training Business
Presented By:
SMS Dominator
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Cut Down on “No-Shows”
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Clients List
and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter on Fitness
Topics
Manually Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
Inside the Gym Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else
Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to GETFIT and Get $10 Off Your First Session
Text Message Marketing Ideas For Your Personal Training
Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use AppointmentReminders to Cut Down on “No-Shows”
Offer Mobile Coupons and
Discounts
Send Text Message Offers on
Slow Days to Increase Traffic
Text Message Marketing Ideas For Your Personal Training
Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients Helpful
Fitness Tips from Time
to Time
Alert Clients About New Products
and Services
Send Your Clients Special
Instructions Before an
Appointment
Text Message Marketing Ideas
For Your Personal Training Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the Use of
QR Codes to Direct
People to Your
Website, etc.
Fill Low Attendance
Classes
Send Motivational Messages
to Your Clients
Text Message Marketing Ideas For Your Personal Training
Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send“Thank You” Messages to Your Clients
Implement a “Bring-a-
Friend” Program
Conduct Client
Satisfaction Surveys and
Polls
Different Types of Text Marketing Uses
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text
Marketing Uses
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaigns
Let’s Take a Closer Look at These…
EXAMPLE
Mr. Smith, you have an appointment with Best Personal Trainer on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ConfirmationConfirmation
EXAMPLE
Mr. Jones, it’s time for your Monthly Training Session. Please contact Best Personal Trainer at 555-555-5555 to schedule.
ReminderReminder
EXAMPLE
Ms. Brown, I am sorry, but I have to cancel your appointment with Best Personal Trainer on Jan 9th. Please call me to reschedule at 555-555-5555.
CancellationCancellation
Save Save MoreMore
EXAMPLE
Show this text to receive 20% off your next session at Personal Trainer Spot EXP 5/15
EXAMPLE
Buy 10 Fitness Sessions with Personal Training Spot and receive 20% OFF when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase 10 Sessions at Personal Training Post and Receive 50% OFF 5 Additional Sessions when you show this text. EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Purchase one service from Personal Training Spot and receive one FREE session when you show this text. EXP 5/15
Get a Get a FreebieFreebie
Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
How to Use QR Codes
Send Users to a Mobile Preview of Your Personal Training Techniques
Send Users to Your Photos and Social Media Sites
Send Viewers to Your Coupons and Discount Offers
How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Personal Training Business’s Name in Your Messages
Make it Easy for Your Clients to Opt-Out of Your List
Notify Clients of Potential Text Message Costs
Text Message Marketing Points to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com