Smartphone message marketing companies
Transcript of Smartphone message marketing companies
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Smartphone Message Marketing Companies
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How can text messaging (SMS) and mobile web sites be a powerful mobile marketing
combination?
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Let's start off with the basics:
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Text Message Marketing
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This is when you use a 5 or 6 digit shortcode to create an interaction between your organization
and your audience.
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The user will be instructed to text a keyword to a shortcode to start the interaction (sign up for the
mobile club, enter to win, vote for something, etc.).
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Anytime someone sends a text message to your system their number is stored in your database.
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Assuming you have notified your users they are opting-in for future text messages you can use
this database to send more messages later.
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Pro: SMS is great because it's cost-effective and it works on nearly every phone active in the US.
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Nearly every mobile user knows how to send a text message.
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Also, like email, it's a direct marketing channel.
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The bigger your database grows the more traffic and sales it can drive.
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Con: SMS is limiting because you can only use 160 characters per message.
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It's made for short, sweet, and to-the-point messages.
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It's hardly a rich multimedia experience.
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Mobile Web Sites
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These are the cost-effective, widely-accepted, work-on-most-phones, "cousin" of apps.
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You build them to better reach your mobile audience with trimmed down pages, store
locators, mobile-specific features, etc.
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Because one mobile web site can work on any HTML-capable phone.
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You don't need to build an iPhone version, then an Android version, then a BlackBerry (OK, you
get the idea).
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Pro: Mobile web sites are great because they're also budget-friendly to build and maintain.
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In most cases they are just your main web site on a very strict diet.
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When your users load your main web site on their phone they can be automatically redirected
to the streamlined mobile version.
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This lets you create a specific mobile experience for your audience without asking them to
download another app.
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Con: Mobile web sites can be disappointing because unless you have a large number of users searching for you on their mobile
phone, the mobile site may sit there with very little traffic.
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Also you may sit there wondering how to promote it.
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You could try putting the mobile web address on signs and advertisements, but nobody likes to
punch URLs into their mobile phone.
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You could try putting QR codes everywhere, but there's a better way that appeals to a much
bigger audience.
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Using Text Message Marketing and Mobile Web Sites Together
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On their own SMS marketing and mobile web sites are both perfectly fine mobile marketing
tactics.
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But when you put them together? Then you can:
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Use SMS to make it easier to access your mobile site.
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Ask users to "text now" to read more about a product, learn more about an event, make a
donation, and more.
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A quick text message and they get a response back with a convenient web link... and you get their phone
number in your database for future messages.
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Use a mobile web site to enhance your SMS campaign.
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Instead of just sending a 160 character message, link your audience to something on your mobile site;
images, more details, schedules, registration pages.
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Make it easier for them to take action now while they're reading your message.
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Use SMS to "launch" your mobile web site.
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Start with a text messaging campaign while you finish development of your mobile site.
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Try some simple campaigns like giveaways at events or a promotions-based mobile club.
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When the mobile site is ready you'll be ready with a database full of active mobile users
waiting for the link.
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Use a mobile web site to gather more information from your SMS database.
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When someone texts a keyword to a shortcode the only information made available by the wireless carriers is their mobile number and their carrier.
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Sometimes you can ask for more information via text message, but sometimes it's easier to send them to a mobile
webpage where they can fill out a form or take a survey.
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Suddenly they are not just a number anymore!
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Text message marketing and mobile web sites are great first steps in mobile marketing because they
appeal to the largest mobile audiences.
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Using them together will not only give your organization a valuable direct marketing asset, but
a useful and engaging mobile presence as well.