WHAT MAKES A GREAT MARKETER

PART ONE

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au

EVER WONDERED WHAT MAKES A TRULY GREAT MARKETER?

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Would you like to tell the average from the exceptional?

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or find a way to improve your own marketing skills?

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10 TRAITS OF GREAT MARKETERS

HERE ARE

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TRAIT 1Passion

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Passionate marketers are not only passionate when times are good...

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They are also passionate when times are not so good

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If your marketer isn’t PASSIONATE about your business

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How will they convince anyone else to be so as well?

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TRAIT 2Diligence

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MARKETING is increasingly challenging

and DEADLINES can be very tight

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A successful marketer will work hard to get your job done on time

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Everytime.

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TRAIT 3Clarity

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Marketing is about communication and getting your message into the market

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In a way that can be understood easily.

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Are your marketingmessages CLEAR?

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TRAIT 4Multitasking

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In a fast paced and ever changing environment

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The ability to keep multiple balls in the air is absolutely essential

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TRAIT 5Self - motivation

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What keeps a marketer GOING?

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SELF-MOTIVATION IS BEING PROACTIVE AND DRIVEN

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Without any external pressures

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TRAIT 6Versatility

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An average day for a marketer is varied

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Strategy, design, copywriting, data analysis, dealing with clients, event management...

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A great marketer can switch between all of these tasks with ease

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TRAIT 7Consistency

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Great brands are built on consistency

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Inconsistent marketing will damage your brand

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TRAIT 8Know when to

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Even the GREATEST MARKETER in the world can’t do EVERYTHING

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Knowing when to seek help and where

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Is one of the best skills a marketer has.

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TRAIT 9Understand the rules (and when to break them)

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It’s essential to know and understand the rules of marketing

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And just as important to know when to break them

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Pushing the boundries

can make a big impact

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As long as they are the right boundaries

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Strong business knowledge

TRAIT 10

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An exceptional marketer has an understanding of business

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knows their stuff.

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And takes the time to learn about the business they are trying to market

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GREAT MARKETING TAKES MORE THAN PERSONALITY

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DOES YOUR MARKETING PERSON HAVE WHAT IT TAKES?

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PART 2 of our series features

10 MORE TRAITS that make

a great marketer...

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au