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What a GREAT Marketer Does With Content
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TopRank Marketing TopRank Marketing. Smart, Creative, Focused on Results. What a GREAT Marketer Does With Content
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Transcript of What a GREAT Marketer Does With Content
TopRankMarketing
TopRank Marketing. Smart, Creative, Focused on Results.
What a GREAT Marketer Does With Content
So many marketers draft
SO MUCH content.
TopRankMarketing
TopRank Marketing. Smart, Creative, Focused on Results.
They post it to their blog.
They may use a clever
title and of course tag
their content.
TopRankMarketing
TopRank Marketing. Smart, Creative, Focused on Results.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
Yet, GREAT marketers
optimize their content
with keywords their
prospects are searching
for online...
...and they crosslink their
content to an ecosystem
of supporting content.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
They love Tweets of
their content...
...especially among influencers
with a large following.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
They strive to syndicate their
content across media...
...of course only across media
with a targeted readership.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
GREAT marketers often
amplify their content
on LinkedIn...
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
...and some turn their content
into an infographic.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
GREAT marketers
integrate a call to action,
when appropriate...
...and guide readers further
into a funnel.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
GREAT marketers
implement retargeting
to attract repeat visitors
to related content.
TopRankMarketing
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They also use content to
attract visitors into their
marketing automation system.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
When great marketers create
content really well,
they often find they need
even more content…
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
...which they can turn
into gated or
un-gated fulfillment.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
Gosh. GREAT marketers sure
do a lot with their content.
TopRankMarketing
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And yet the GREATEST of all
marketers know that content
can always be better…
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
...with a rock solid
content strategy.
TopRankMarketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
What else does a GREAT marketer do with content?
They share, of course!
If you enjoyed this short story, share
on your social networks!
