What makes a great marketer - part two
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Transcript of What makes a great marketer - part two
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IN PART 2OF OUR SERIES
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Here areTEN MORE TRAITS
that make agreat marketer
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TRAIT 11Works well with others
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Outstanding marketing takes great people skills
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and the abilty to COLLABORATEEFFECTIVELY
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TRAIT 12Is a great listener
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An outstanding marketerknows how to listen
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TO CUSTOMERSTO CLIENTSTO DESIGNERS...
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Listening is the key to UNDERSTANDING your audience
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And can mean the difference between marketing success & disaster
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TRAIT 13Tells a good story
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Invoke emotion and build BRANDS
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Great marketers KNOWhow to BUILD this
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TRAIT 14Gets OUT and ABOUT
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Anyone who thinks marketing is a desk job...
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Needs to THINK AGAIN.
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Great Marketers GET OUT into THE MARKET
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TALK TO PEOPLE & NETWORK
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TRAIT 15Shows IMAGINATION
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INNOVATIONis the key to
getting attention
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An outstanding marketer showsIMAGINATION & INSPIRATION
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and doesn’t just follow the herd
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TRAIT 16Keeps things in PERSPECTIVE
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GREAT MARKETERS know what is important and
what can be LEFT ALONE
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Keeping things inPERSPECTIVE means not wasting time worrying aboutthings that don’t matter
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and focusingenough attentionon things that do.
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TRAIT 17Knows how to takeCRITICISM
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EVERYONE receives negative feedback at one stage
or another
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GREAT MARKETERScan handle it, learn & move on(quickly)
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TRAIT 18CURIOSITY
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Always wanting to find out more...
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...is one of the most useful qualities of a GREAT MARKETER
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Only by ASKING QUESTIONS we can learn more about customers, clients and competitors
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TRAIT 19The ability to FOCUS
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SUCCESSFULmarketing involves
a narrow focus
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The more targetedthe higher the chances of SUCCESS
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GREAT MARKETERS can create outstandingcampaigns which focus
on a narrow target.
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TRAIT 20Not a PERFECTIONIST
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outstandingmarkerters sethigh standardsand achieve them
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BUT they know when something is good enough
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KEEPMOVING
FORWARD
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focusingtoo much on tinyimperfections...
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Stifles creativity & prevents GROWTH
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DON’T settle for an average marketer
this year
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FIND THE
BEST
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what do YOU thinkis the most popular
attribute of a great marketer?
W www.nextmarketing.com.auP 03 8060 8544E [email protected]