What is worth sharing on Twitter and Linkedin
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WHAT’ S WORTH SHARING IN SOCIAL MEDIA
MARIO CORALLO
16-25 Words should be the Max Length for your status updates
21-25 Words should be the Max Length for your status updates
11-25 Words should be the Max Length for your status updates
1-5 Words should be the Max Length for your status updates
B2B B2C
YOUR MESSAGE IDEAL LENGHT
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LINKEDIN TWITTER B2B B2C
B2B B2C YOUR MESSAGE MAX LENGHT
Asking questions will result in 25% less clicks
Asking questions will result in 45% less clicks
Asking questions will result in 39% less clicks
Asking questions will result in 52% less clicks
B2B B2C
DON’ T ASK THEM A QUESTION
-‐60
-‐50
-‐40
-‐30
-‐20
-‐10
0 LINKEDIN TWITTER
B2B B2C
B2B B2C NO QUESTIONS AT ALL
Using a # will produce 56% more clicks
Using a # will produce 20% less clicks
Using a # will produce 193% more clicks
Using a # will produce 82% less clicks
B2B B2C
# COULD BE HEAVEN OR HELL
-‐100
-‐50
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LINKEDIN TWITTER
B2B B2C
B2B B2C # COULD GIVE YOU DIFFERENT RESULTS DEPENDING ON AUDIENCE
Using a number won’ t change your click trough
Using a number won’ t change your click trough
Using a number will increase by 50% your click trough
Using a number will increase by 3,5% your click trough
B2B B2C
NUMBERS SEEMS QUITE A GOOD IDEA
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LINKEDIN TWITTER B2B B2C
B2B B2C NUMBERS ARE NEUTRAL FOR LINKEDIN BUT THEY COUNT ON TWITTER
Try sharing from 9 to 11 AM Try Sharing fom 12 to 1 PM
Try sharing from 10 to 11 AM
Try sharing from 12 to 2 PM
AM PM
TIMING IS ALWAYS THE MAIN DRIVER
Try sharing from 9 to 11 AM Try Sharing From 12 to 1 PM
Try sharing from 10 to 11 AM
Try sharing from 12 to 2 PM
AM PM
TIMING IS ALWAYS THE MAIN DRIVER
THANK YOU BE TRUE AND KEEP ON SOCIALIZING
MARIO CORALLO SOCIAL MEDIA MANAGER HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. GRUPPO FULLSIX - WWW.FULLSIX.IT HTTP://WWW.FACEBOOK.COM/FULLSIX.IT
SOURCES: HTTP://WWW.COMPENDIUM.COM/
TWITTER ILLUSTRATION BY EDWARDS MCGOWAN HTTP://WWW.EDWARDMCGOWAN.COM/
THIS CONTENT IS INTENDED FOR EDUCATIONAL POURPOSE ONLY