What is user analytics

Monetrix User Analytics

April 2012

2012 © Monetrix. Commercially confidential Slide 2

There is no longer such thing

as an offline business; every

company must have a digital

strategy to survive.


Technology Retail Airlines

Financial

Other

* Source: “Users Not Customers”, Aaron Shapiro

Fortune 1000 – Top User-Centric Companies


The most successful companies focus on

users first, and look at customers as a

subset of the larger group.

USERS

CUSTOMERS

“Create powerful user experiences

instead of just trying to get people

to buy stuff”

* Source: “Users Not Customers”, Aaron Shapiro

“Keep users happy, and customers

will follow”

“grow your user base and your

customer base grows as well”


Attracting and monetizing an online

audience is a marketing challenge.

Registered Users

Top Customers (0.2%)

Active Users (19.6%)

10,000,000

158,929

15,893

1,964,286

Paying Users (1.6%)

Typical Web Application User Funnel


There is a huge opportunity to

analyze online and offline user

data to improve sales and

marketing effectiveness.


However...Organizations Struggle With

Lack of resources to dedicate to analytics

Huge data volumes across many online and offline data sources

Poorly instrumented web applications aren’t capturing the right data points

Complex data structures and ETL tools for collecting and enriching data

Inability to make analysis easy for the business

• Complex database schemas that end-users users don’t understand

• Heavy reliance on skilled SQL programmers to answer basic queries

• Poor query performance when using self-service query tools


Online and Offline Data Sources

Offline Online Twitter

Facebook

Youtube

LinkedIn

Website

Mobile

Ecommerce

Custom Web App

Finance/Accounting

Marketing Apps

CRM

Inventory

Manufacturing Apps

ERP

Other DBs & Files


Data Capture API

Online Website

Mobile

Ecommerce

Custom Web App

API for Data Capture


User Analytics Application

Offline Online Twitter

Facebook

Google Analytics

LinkedIn

Website

Mobile

Ecommerce

Custom Web App

Finance/Accounting

Marketing Apps

CRM

Inventory

Manufacturing Apps

ERP

Other DBs & Files

Node.js API and Custom

Connectors ETL Transformations

Node.js CSV Data File Loader

Distributed Database Technology


Problems Solved...w Monetrix API & Pre-Built Application

Lack of resources to dedicate to analytics

Huge data volumes across many online and offline data sources

Poorly instrumented web applications aren’t capturing the right data points

Complex data structures and ETL tools for collecting and enriching data

Inability to make analysis easy for the business

• Complex database schemas that end-users users don’t understand

• Heavy reliance on skilled SQL programmers to answer basic queries

• Poor query performance when using self-service query tools


What is Monetrix?

Monetrix is a user analytics application designed to

help data-driven marketers be more user-centric

and effective at growing and monetizing the users

of their digital channels.


What does it do?

Monetrix captures, aggregates and enriches user

data from a company’s online & offline source to

create a 360° user view made of user metrics,

attributes, and profiling strategies. Marketers can

access this view with a web-based interface to

gain customer insight and take action.


360° User View Base Profile - (age, gender, channel, platform, version,

geo, primary use, browser)

Social Platform Profiles – (likes, dislikes, demographics)

Tenure – days since the first time they did something

Recency – days since the last time they did something

Frequency – count how often they do something

Monetization – count or rank of how much they spend

Sociability – count or rank of how social they are

Engagement – count or rank of how engaged are

Movement – what types of movements have they done

Pre-Defined

CSV Input Files

Pre-Built

Connectors

Data Capture

API

360° User View

Users.csv

Events.csv

Sessions.csv

Transactions.csv

App Instrumentation

What is user analytics

Technology

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