Red Stampede User Guide: Analytics

Neal Harrington | [email protected] | 704.578.1248 | 6701 Fairview Rd., Charlotte, NC 28210 | www.redstampede.com

REDSTAMPEDE REDEFINE POSSIBLE

ANALYTICS

REPORTS MANAGER

PLATFORM

1. Newest Items

2. Total Items

3. Total User Signups

4. Current Active Users

5. User Flow

6. Google Analytics

CONTENT

1. Press Release Views

2. News Views

3. Blog Views

4. Reported Content

FUNDRAISING

1. Successful Donations

2. Failed Donation Attempts

3. Top 20 Fundraisers

4. Offline Donations

CONSTITUENT

1. User Profiles

2. Volunteers

3. Endorsements

4. Top Point Earners

5. Top “Invite Your Friends”

6. Pledge Your Vote – Don’t Vote Alone

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PLATFORM NEWEST ITEMS

HTML report that shows the site’s most recent 20 users to signup / register on the site, the first 6 groups listed in alphabetical order on the site, and the latest 20 blogs that have been posted by a site Admin or by a user whose blog posting has been promoted to the primary or Admin blog, which is the blog module shown on the homepage of the site.

People –

At the top of this section is a server side generated message

Each “new user” listing in this section of the report contains:

The User’s profile picture if one has been uploaded

The first and last name of the user which is linked to their member profile page

The location of the user: City and State

The User’s online status

An notepad looking icon to the far right which allows Admins to send the user a direct message

Groups –

At the top of this section is a server side generated message along with two links available to site admins including one to create a group and a link to join all groups.

The “Join All” link is a new feature that has been incorporated per the feedback of the site’s users who wanted a way to be able to join everything if there were many groups within the site.

Each “group” listing in this section of the report contains:

The group profile icon if one has been uploaded by the group creator

The name of the group which is linked to the group’s page

The line of the group’s description which is created and edited through the group module in the site’s advocacy or internal social network.

Each listing also contains a “Read More” link to the group’s full description

The number of current users in the group

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NEWEST ITEMS - CONTINUED Blogs –

This section shows the latest 20 blog postings from a site Admin or by a registered User that has been promoted by a site Admin to the primary or master blog

At the top of this section is a server side generated message

To the right, there is also a link to “Write a Blog”

Each “Blog” listing in this section of the report contains:

The top portion of the blog posting with a “Read More” link to the page containing the full blog posting and all comments made about the posting

The title of the Blog posting which is linked to the blog’s full page on the site

Below the blog posting’s title is the following

The profile pic and name of who posted it, which is linked to that user’s profile page

The date the blog was posted

The number of comments received about the posting, which is linked to the comment section of the specific blog posting page

TOTAL ITEMS

This report is embedded into the existing webpage in the Admin Portal and contains a snapshot of certain site totals

PRODUCT NOTE: The “Total Items report was created prior to the completion of our API and before we had the capacity to integrate the platform into mobile technology, both of which are now complete. As a result, the totals for number of donations and contributions generated through personal fundraising pages consist of only those made online through the site itself.

Number of Active Users

Number of visible blogs

Number of visible comments

Total donations made through the online platform

Number of visible events followed by number of total events created

Number of visible groups

Number of visible press releases

Number of active fundraising pages

Number of donations received that were generated through a personal fundraising page

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TOTAL USER SIGNUPS

This is a report that may be HTML or CSV generated

Both formats of the report display the email; and first and last name of the user

The option to enter a time period from which the data will be pulled will only display the users who signed up during that specific time period

Configure the Report

Specify the time parameters of the report. The currently available options are to select all users from the site’s launch or to select a time period which includes a start and end date to the report. At the top of this section is a server side generated message

The second option is to specify the output format: HTML or CSV

HTML Format

CSV Format

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CURRENT ACTIVE USERS

This report is embedded into the webpage located and accessed through the Admin Portal by clicking on the “Current Active Users” link under the Reports Manager.

The report contains all active users on the site listed alphabetically by last name in groups of 25 users per page. If there are additional users on the site, there is a link at the bottom right to view the next 25

Each user listed in the report contains the user’s profile image if available, the user’s name, their online status, where the user is located, and their site status

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USER FLOW

This is an HTML or CSV generated report accessed within the Admin Portal under the Reports Manager in the Site section

Both formats of the report display the name and ID of the user, the friendly link of the user, the IP address from which the user was accessing the platform, the page or area the user visiting on the platform, and the date and time the user was accessing the content.


Specify the output format: HTML or CSV, and Click Run Report

HTML Format

CSV Format

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GOOGLE ANALYTICS

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

This free tool allows you to instantly see how many visits the webpage receives, where those visitors are from, what web browsers are used, what internet speeds the people have, how long the visitors stay on each page and on the website in general, which pages are most popular, among other site statistics. It will even give a heat map overlay of the webpage to show the most active parts of the page.

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CONTENT PRESS RELEASE

The report is embedded into the webpage which list the 10 most recent press releases created on the site. If there are additional active press releases on the site, there is a link at the bottom right to view the next ten.

Each press release listed shows the title, which is linked to the full press release content, the status, and the number of views of the release

NEWS VIEWS

The report is embedded into the webpage which list the 10 most recent news items created on the site. If there are additional active news items on the site, there is a link at the bottom right to view the next ten.

Each press release listed shows the title, which is linked to the full press release content, the status, and the number of views of the release

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BLOG VIEWS

The report is embedded into the webpage which list the 25 viewed blog postings created on the site. If there are additional active blog postings on the site, there is a link at the bottom right to view the next 25.

Blogs are one of the most utilized tools by both site admins and registered users. Blogs are posted so frequently, we extended the number displayed to 25 in order to reduce the number of pages admins would have to scroll through to locate a certain blog within this specific report.

Each blog posting listed shows the title, which is linked to the full blog post, the author of the blog, which is linked to the user’s profile page, and the number of views of the blog post.

REPORTED CONTENT

The report is embedded into the webpage which lists and links to any user-generated content which has been flagged (report content) by another site user. Static pages do not have this feature included as they are admin controlled and managed. Only users may report content in order to prevent spamming and manage site traffic more efficiently.

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FUNDRAISING SUCCESSFUL DONATIONS The donations report shows information regarding each donation processed through the Authorize.net payment gateway.

This is an HTML or CSV generated report accessed through the Admin Portal under the Reports Manager in the Fundraising section

Each report includes the donation amount, indication if the donation is recurring, the date and time the donation was processed, the first and last name of the individual who made the donation, the address information and email address of the person making the donation, indication of whether the donor signed up to be a volunteer, indication of any error while processing the donation, and the URL and regerring page that the donation originated.


HTML Format

Click on the Successful Donations link in the Admin Portal under the Report Manager: Fundraising

Step 1

Specify the reporting parameters by clicking in the boxes labeled 1st and 2nd date. This will trigger a calendar to appear as shown to the right where you will define the time range of the report.

Step 2

Select the Output Format for the report and click Run Report

HTML Format

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SUCCESSFUL DONATIONS - CONTINUED

CSV Report


Step 1


Step 2

Select the Output Format for the report and click Run Report.

A pop up window will appear asking you to open or save the file. Click open with Microsoft Office Excel if not already the default option, and click OK.

When the file has completed downloading a new pop up will appear showing you the downloaded file; double click on the downloaded file title and your file will open in Excel.

CSV Format

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FAILED DONATION ATTEMPTS The failed donations attempt report shows any failed donation on a specific date with information regarding the failed attempt.

The report shows first and last name of the individual failed donation attempt, Address information, telephone number, last four digits of the credit card used to make the donation, the credit card’s expiration date, an error message involving the failed donation attempt, and the status of the donation.

This is an HTML or CSV generated report accessed through the Admin Portal under the Reports Manager in the Fundraising section Configure the Report

HTML Format


Step 1

Specify the date for which you would like to run the report by clicking in the Date field. This will trigger a calendar to appear as shown to the right where you will define the date of the report.

Step 2


HTML Format

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FAILED DONATION ATTEMPTS – CONTINUED Configure the Report

CSV Format


Step 1


Step 2


When the file has completed downloading a new pop up will appear showing you the downloaded file. Double click on the downloaded file title and your file will open in Excel.

CSV Format

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TOP 20 FUNDRAISERS The Top 20 Fundraisers Report shows the top 20 individuals who have raised the most money for the organization through the personal

fundraising pages that are available to all site users. The report includes the name, username, and email address of each individual in the

top 20 fundraisers and the total number of donations, amount, and number of personal fundraising pages of each individual listed.

This is an HTML or CSV generated report accessed through the Admin Portal under the Reports Manager in the Fundraising section Configure the Report

HTML Format


Step 1


HTML Report

CSV Format Step 1


Step 2



CSV Report

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OFFLINE DONATIONS

The offline donations report shows any donations manually entered by site Admins.

These donations are not processed through the site’s payment gateway but may be added to the system manually

All offline donations will be added to the global fundraising thermometer

Each offline donation contains the full name, amount, date, and a link to delete the donation from the system.

Site Admins can add an offline donation by clicking on the “Add Offline Donation” link at the top of the webpage

Steps to add an Offline Donation

Input the name of the individual making the donation

Input the amount of the specified donation and click “Add Offline Donation”

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CONSTITUENT USER PROFILES Provides a universal overview of your platform’s users.

This is an HTML or CSV generated report accessed through the Admin Portal under the Reports Manager in the Constituents section

Each listing in the report contains the following attributes

Email Address Site ID First Name Last Name Phone Cell Phone Address 1

Address 2 City ST Zip About Me Statement of Support Facebook Link

Twitter Name Issues & Interests Email Opt-in Group Memberships Blogs Events Total Fundraising

VOLUNTEERS This is an embedded webpage report that allows site Admins to view information from users who have submitted to volunteer in some capacity for the candiate or organziation

Each listing in the report contains the following attributes

Name

Site User status

Email address

Date of signup

Availability – day(s) of the week

Required Task(s)

Notes

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ENDORSEMENTS This is an HTML or CSV generated report showing all endorsements received through the site

Both report formats contain the first and last name, city, home phone, cell phone, email address, and any user comments of each endorser.

Configure the report

HTML Format

Click on the Endorsements link in the Admin Portal under the Report Manager in the Constituent section

Step 1


HTML Report

CSV Format Step 1


Step 2



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TOP POINT EARNERS This is a HTML or CSV generated report which shows the top 20 performing site users by rank of most points earned

Both report formats contain the first and last name (linked the the user’s profile page), email address, city, total points earned and site ranking of each user. Configure the report

HTML Format

Click on the Top Point Earners link in the Admin Portal under the Report Manager in the Constituent section

Step 1


HTML Report

CSV Format Step 1


Step 2



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TOP INVITE YOUR FRIENDS This is a HTML or CSV generated report which shows the top 20 users who have recruited the most contacts thorugh their sent email invitations.

Both report formats contain the first and last name (linked the the user’s profile page), email address, city, number of contacts invited, number of resulting signups, and user’s site ranking.

Configure the report HTML Format

Click on the Top Invite Your Friends link in the Admin Portal under the Report Manager in the Constituent section

Step 1


HTML Report

CSV Format Step 1


Step 2



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TOP PLEDGE YOUR VOTE – DON’T VOTE ALONE This is an HTML or CSV generated report which shows all users who have submitted their pledge of support to the candidate or organization.

Both report formats contain the first and last name, cell phone, email address, city, and the number pledged. Configure the report HTML Format

Click on the Pledge Your Vote – Don’t Vote Alone link in the Admin Portal under the Report Manager in the Constituent section

Step 1


HTML Report

CSV Format Step 1


Step 2



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Red Stampede User Guide: Analytics

Software

Transcript of Red Stampede User Guide: Analytics