WHAT IS SOCIAL?

THIS IS BROADCAST

THIS IS BROADCAST MEDIA

THIS IS SOCIAL

THIS IS SOCIAL MEDIA

A SIMPLE DEFINITIONOF SOCIAL MEDIA:

TRACKABLE WORD OF MOUTH

IF TRACKABLE, THEN:

MEASURABLECONTEXTUALINTERJECTABLE

SHIFTABLE

SOCIAL AND BROADCAST

THE MINDSET BEFORE THE MEDIA

Social Broadcast

Discussion Broadcast

Multi way One way

Adapting the message Repeating the message

Focus on the consumer Focus on the brand

Pulley Push

Co-creating Company creating

Personal Relationship Public Relations

Guided Governed

Dynamic Static

Spreadability Stickability

Share Reach

Innovation Duplication

SOCIAL IS OUR ORIGINAL AND DEFAULTCOMMUNICATION METHOD.

SPEAKING, THEN LISTENING,THEN RESPONDING.

LESSON 1

SOCIAL INNOVATION,BROADCAST DUPLICATION.

WE INNOVATE IN SOCIAL,WE DUPLICATE IN BROADCAST.

LESSON 2

JUST BECAUSE WE HAVE SOCIAL,IT DOESN’T MEAN BROADCAST IS EVIL.

WE NEED INNOVATION,AND WE NEED DUPLICATION.

LESSON 3