What is "Social"?
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What is “Social”? Yosef Silver • Venta Marketing • February 2017
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Transcript of What is "Social"?
What is “Social”?
Yosef Silver • Venta Marketing • February 2017
Are these social?
Facebook1.79 billion users
Twitter Reddit317 million users 243 million users
Instagram600 million users
Not social
What’s this thing we call “social”?
AudienceWho are these people and where are they? What are their interests?
ContentRelevant, interesting and visually appealing.
CommunityDon’t yell. Discuss.
Cross purposeCross purpose
Half-lifeLife of a post and know when to repost.
Audience
Know who youare talking to
How do we find out who we’re talking too?
Ask the clientOften the client knows. Sometimes we need to verify with the next steps.
Audience DataLook to Facebook, Mailchimp and Google Analytics
Synergy AudiencesTurn to Google Analytics to find similar interests.
Audience data: Ask the client
Ask the clientOften the client knows. Sometimes we need to verify with the next steps.
Who do they talk to?
Who is on their email list?
Who do they want to sell to?
Audience data: Facebook
Audience DataLook to Facebook, Mailchimp and Google Analytics
Audience data: Mailchimp
Audience DataSocial profiles in Mailchimp
Audience data: Google Analytics
Audience DataEnable demographic data in Google Analytics
Audience data: Google Analytics
Audience DataEnable demographic data in Google Analytics
Audience data: Google Analytics
Synergy AudiencesTurn to Google Analytics to find similar interests.
Content
good content is Emotional
Communal
Interesting
Timely or timeless
Honest
Provocative
Number + trigger word + adjective + keyword + promise
Source: Nathalie Nahai, MozCon 2014
13 unbelievable ways you can fry a small egg with a sockNumber + trigger word + adjective + keyword + promise
Useful resource: https://sumome.com/stories/power-words
Never use your first draft
Upworthy has eight rules for writing headlines You HAVE to write out 25 headlines for every piece of content.
You WILL write some really stinky headlines.
Once you start getting desperate you start thinking outside the box.
So you HAVE TO WRITE 25 HEADLINES.
#24 will suck. Then #25 will be a gift from the headlines gods and will make you a legend.
Accept that not every headline will be perfect.
Then write 25 headlines
With practice, you’ll be writing 25 in 15 minutes. Only then do you have permission to lower your limit.
Upworthy has eight rules for writing headlines.
Emotional
Communal
Interesting
Timely or timeless
Honest
Provocative
Test your content
fivesecondtest.com
Use reddit
Post and repost
Social Content GuidelinesWrite in Google Docs so you can spell check.
Print your work and proof read it with a pen.You will find more ways to improve this way.
Never link to third party content from a social profile without good reason.
Repurpose content and publish it on the client websitewhen you find something that is valuable.
When using stock images, use images with people. In the perfect world, the subject of the photo will be making “eye contact” with the call to action.
If posting links, make sure you use trackable links. Google UTM tags are ideal and long URLs can be hidden with bit.ly links.
Test your content
Community
BE ACTIVE WITHIN YOUR COMMUNITY
Be active
There are people behind the profile pictures
Create SerendipityBackground reading: http://bit.ly/create-serendipity
Familiar names and faces create trust
Cross purpose
Write once, post many times
Half Life
Did they see it?
Probably not
Facebook1.79 billion users
Average daily use:21 minutes
Twitter Reddit317 million users
Average daily use:16 minutes
243 million users
Average visit lasts13 minutes
Instagram600 million users
Average daily use:21 minutes
Write once, post many times
Summary
What’s this thing we call “social”?
AudienceKnow who you are talking to by using the data available to you.
ContentCreate unique and emotive original content.
CommunityBe a team player. Give and take. Become memorable.
Cross purposeNever use a piece of content once forget about it.
Half-lifePut in the effort so your content doesn’t get lost.
Question time
What is “social”? Yosef Silver • Venta Marketing • February 2017
Photo creditshttps://www.pexels.com/photo/laptop-technology-ipad-tablet-35550/
https://www.pexels.com/photo/photo-of-2-children-walking-23971/
https://static.pexels.com/photos/57825/pexels-photo-57825.jpeg
https://www.pexels.com/photo/battle-black-blur-board-game-260024/
https://www.pexels.com/photo/black-and-copper-pen-169657/
https://www.pexels.com/photo/grayscale-photography-of-a-person-with-scarf-234059/
https://www.pexels.com/photo/people-community-party-beach-26135/
https://www.pexels.com/photo/fashion-legs-notebook-working-5279/
https://www.pexels.com/photo/yellow-plush-toy-160739/
