What is Propaganda??

By: Ashley McGrady

Propaganda techniques in the media

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Whose voice guides your choice?

How do you decide who is the best candidate…

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or which is the best toothpaste ?

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Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts.

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Are they facts at all, or is the advertiser using propaganda techniques to persuade you?

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What are Propaganda techniques?

• Propaganda is designed to persuade.

• Its purpose is to influence your opinions, emotions, attitudes, or behavior.

• It seeks to “guide your choice.”

Who uses Propaganda?

•Military

•Media

•Advertisers

•Politicians

•You and I

Is Propaganda New??

NO!!!!!!!!

Ancient Greece

• The strong-minded Athenians, though lacking such tools as the newspaper, the radio, and the movies, could use other powerful engines of propaganda to mold attitudes and opinions.

• The Greeks had games, the theater, the assembly, the law courts, and religious festivals, and these gave opportunity for propagandizing ideas and beliefs.

• Greek Playwrights • Handwritten Books

Spain

• In the days of the Spanish Armada (1588), both Philip II of Spain and Queen Elizabeth of England organized propaganda in a quite modern way.

• On one occasion, some years after the Spanish Armada, Sir Walter Raleigh complained bitterly about the Spanish propaganda (though he didn’t use that name). He was angry about a Spanish report of a sea battle near the Azores between the British ship Revenge and the ships of the Spanish king.

England

• The term “propaganda” apparently first came into common use in Europe as a result of the missionary activities of the Catholic church. In 1622 Pope Gregory XV created in Rome the Congregation for the Propagation of the Faith. This was a commission of cardinals charged with spreading the faith and regulating church affairs in heathen lands. A College of Propaganda was set up under Pope Urban VIII to train priests for the missions.

Propaganda Is it Bad??

• In its origins “propaganda” is an ancient and honorable word. Religious activities which were associated with propaganda commanded the respectful attention of mankind. It was in later times that the word came to have a selfish, dishonest, or subversive association.

WWI

• World War I dramatized the power and triumphs of propaganda. And both fascism and communism in the postwar years were the centers of intense revolutionary propaganda.

WWII

• Hitler was great at tricking the public.

• He and his advisors effectively used Propaganda to get people on his side.

• America used Propaganda after joining WWII to gain American support and show the evils of the “other side”.

Modern

• Propaganda is still used today in...– Media– Political Campaigns– Environmental Causes– War – Advertisements for things and places– Ads for Restaurants