What is Native Ad Buying
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Transcript of What is Native Ad Buying
Background
With deep roots in performance marketing, our founders envision an evolution of programmatic native advertising where it’s more powerful, easier to use, more cost-effective, and ultimately results-driven.
Co-founders:
• CEO David Osman• CTO Anders Bjoras
Prior to starting Storygize, David and Anders worked together for more than a decade at the leading performance marketing network, CJ Affiliate by Conversant (formerly Commission Junction). David served as SVP Operations, overseeing most divisions of the company during his tenure. As one of the founders of Commission Junction in 1998, Anders ultimately ran several software development teams as VP Engineering.
After leaving CJ, David and Anders reflected on the growing demand from top brands across all major verticals to reach, engage, and convert audiences via content rather than using discounts and promotions. As native advertising became more widely adopted by large publishers, the opportunity for greater efficiency and scale emerged.
Thus, they founded Storygize in 2015.
About
Sto-ry-gize/ˈstôrēˌjīz/verb
energize a brand story via programmatic native advertising.“marketers storygize their content to inspire and convert customers efficiently, at scale”.synonyms: vitalize, electrify, expand audience; optimize spend; see results.
We know great content inspires customer conversions. But how do you reach your intended audience at scale? Storygize helps brands connect with more customers by using native ads to guide targeted audiences to your carefully crafted content. We measure engagement and optimize to your goals.
How do we do it, you ask? We aggregate native ad inventory, automate ad creative, buy programmatically, optimize by clicks and engagements, and track subsequent conversions. In other words, we’re the most efficient, scalable, results-driven native ad solution.
Good Content Marketing
Content marketing is themarketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Native Content Ads
Drive your targeted audienceto your owned media properties.Ads match the form and function of the top brand websites on which they’re placed.
Why Go Native?
People See Them25% more consumers were measured to look at in-feed, native ad placements more than standard banners.
Viewed as EditorialConsumers looked at native ads 2% more than editorial content and spend the same number of seconds viewing.
Mobile Branding97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.
Purchase DriversNative ads registered 17% higher lift in purchase intent than banner ads.
Native is More Effective
25.0%32.0%
52.0%
20.0% 23.0%
34.0%
Users Who Saw Ad Lift In Brand Favorability Lift In Purchase Intent
Native Ads and Banner Ads Compared
Native Ads Banner Ads $1,457
$204 $56
Linkedin Facebook Outbrain
Average Cost Per Acquisition
Native
AwarenessWhen using a brand lift study, nativeads dr iv e 3x h igherbrand awareness
and purchase int ent
Direct ResponseDrive increased sales f rom y ournative ad c ampaigns wi th 475% return
on ad spend.
EngagementPlace y our c ontent front and center on t he wor ld’s best sites t o get 250%
h igher ad engagement.
Native Works for any Media Strategy
Let’s Talk about Engagement
We measure and provide insights on:
• Clicks• Unique visitors• Time spent with brand content• Scroll depth• Time spend with subsequent site content• Clicks to outbound links
These metrics inform good optimization and investment decisions.
Grow your business.Energize your brand.Share your story.
Storytelling with results.Drive more traffice, more egagements, and conversions.
Why Storygize?
Quality website and mobile apps.Share your story with potential customers—wherever they are — via top online publishers.
More Websites, Larger Audiences
More OpportunityStorygize teams up with the biggest and best native inventory suppliers to cast the widest net possible for your target audience.
Expert ServiceOur team of experienced performance marketers handles everything. We’ll test and optimize, and keep you informed, working with you to strategize to tell your story and meet your goals.
Full TransparencyView traffic sources, as well as content and advertisement performance, with easy-to-interpret reports. Understand your return-on-ad spend and the incremental impact that your content plays on your business.
Advanced TargetingEngage and convert your audience with contextual and behavioral audience targeting, personalized re-targeting, message sequencing and more.
Programmatic Ad BuyingWe’ll deliver your story to premium websites and mobile apps —wherever your audience consumes relevant content —using sophisticated automation plus data insights tomaximize efficiency.
All in One Place
Maximize the impact of your content. Convert more prospects into buyers and demonstrate measurable
results.
Grow your business.
Test, optimize, and scale campaigns on one platform. Gain real-time insights tohelp you spend wisely.
Save time & money.
Discover placement opportunities acrossmultiple channels and find what performs well for your brand, your content, andyour goals.
Extend your reach.
Experience the Benefits