Prezna A/B Testing, Native Ad Solution
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Transcript of Prezna A/B Testing, Native Ad Solution
THE PAINS...THE PAINS...Do you log on to Outbrain, Taboola,RevContent, Content.ad, YahooGemini... to create the exact same ads?
Do you spend a lot of time creating advariations?
Do you make TONS of campaignadjustments per day in those samenetworks?
YOU CAN SEE THE CAMPAIGN OVERVIEWYOU CAN SEE THE CAMPAIGN OVERVIEW
......OR OR LOOK INTO THE DETAILED REPORTSLOOK INTO THE DETAILED REPORTS
AUTOMATION RULESAUTOMATION RULES
A b i l i t y t o s e t c o n d i t i o n a l r u l e s
" I f c a m p a i g n h i t s b u d g e t a n db o u n c e ra t e i s b e l ow X ,t h e n i n c re a s e b u d g e t b y Y "
" I f a d c re a t i v e re c i ev e d Xc l i c k s a n d C T R % i s b e l o w X ,t h e n p a u s e c re a t i v e "