What is "mobile" marketing?
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What is ‘mobile marketin g ’?
description
The world has gone mobile - we all recognize this shift. Some have been saying "the year of mobile" since 2005, but it has truly arrived - there are more connected devices than people on the planet, mobile web traffic has surpassed desktop traffic, and the statistics go on and on. What does this new connected world mean for businesses? Most CMOs rank "mobile" as mission critical in the next 18 months, but few know what to do about it. All these new mobile touchpoints with customers - commuting, in your store, outside your restaurant, on-the-go, even on the toilet - have been impossible for businesses. There are too many, and the experience is infinitely fractured. Do we need a mobile site for different devices? Should our site be responsive? Do we need a native mobile app? How do we track users across devices? What does iBeacon technology mean for my business? Can we go back to QR codes and SMS blasts? Those were simple...
Transcript of What is "mobile" marketing?
What is ‘mobile marketing’?
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
Why does ‘mobile’ matter to my business?
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
Your customers are ‘always on’.
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
There are now more mobile devices than people.
Election of Pope Benedict XVI
Election of Pope Francis
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
In case you don’t believe me.
The only one growing.People access the web anytime, anywhere
More than desktop. 2/3 browse the web.
Half start in Google. Everywhere searches. Everyone looking local.
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
The rise of ‘mobile’ creates big opportunities.
Build better customer
relationships
Attract more customers
Understand your customers’
behaviors better
Create a better buying experience
Gain a competitive advantage
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
The biggest of those being: more leads!
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
About your site traffic is coming from mobile.
Desktop leads Mobile leads
50% 50%
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
With a poor mobile site, cut your leads in half.
Desktop leads Mobile leads
50% 50%
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
How do you ‘do’ mobile marketing?
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
What are my options for mobile marketing?
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
SMS & MMS essentially means ‘text marketing.’
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Everyone can text! • Super cheap! • Very user friendly!
Cons:
• Tons of spam • Ultra personal medium • Poor measurability
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
QR codes were all the rage 2007-2012.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• We can put links in the real world! • Super cheap! • We can seem cutting edge!
Cons:
• Scanning App required • Not intuitive or easy to use • Not enough bang for buck
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
NFC was the mobile tactic of the future (in 2009).
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• No app needed! • No funny code squares! • Relatively seamless for the customer!
Cons:
• Tons of equipment needed • Security issues • Not enough bang for the buck
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
Let’s just slap an ad on that mobile site/app!
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Easy portability from other marketing! • Interactive! • Super targeting and re-targeting!
Cons:
• Expensive • Ad blindness • Corporate communication trust issues
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
These are yesterday’s mobile marketing tactics.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
These are yesterday’s mobile marketing tactics.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
• Tons of spam • Ultra personal medium • Poor measurability • Expensive • Ad blindness • Corporate trust issues • Tons of equipment needed • Security issues • Not enough bang for the buck • Scanning App required • Not intuitive or easy to use • Not enough bang for buck
Cons:Pros:
• Everyone can text! • Super cheap! • Very user friendly! • Put links in the real world! • Super cheap! • We can seem cutting edge! • No app needed! • No funny code squares! • Seamless for the customer! • Portable from other marketing! • Interactive! • Targeting & re-targeting!
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People on their phone browser finding your site.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable!
Cons:
• Gets expensive quickly • Time consuming • Difficult to make changes quickly
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People on social media finding your business.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers!
Cons:
• Gets expensive quickly • Time consuming • Difficult to measure
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People spending time in apps with your business.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Sleek, cool, cutting edge! • Easily send notifications to customers! • I can create amazing customer experiences!
Cons:
• Gets expensive quickly • Time consuming • Difficult to make changes quickly
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
People at your place of business on their phones.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
Pros:
• Super personal customer experiences! • Timely, relevant, revenue-driven! • Cool and cutting edge!
Cons:
• Gets expensive quickly • Time consuming • Difficult to make changes quickly
® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing
MEG.com - Easy Mobile Marketing
These are the mobile tactics of today/tomorrow.
SMS & MMS QR NFC Ad
Banners
Web & Search
Social Media
Native Apps
LBS & Proximity
• Gets expensive quickly • Time consuming • Difficult to make changes quickly • Difficult to measure
Cons:
• Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable! • I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers! • Sleek, cool, cutting edge! • Send notifications to customers! • Amazing customer experiences! • Personal customer experiences! • Timely, relevant, revenue-driven!
Pros:
![What You Must Know About Mobile Marketing for 2014 [Infographic]](https://static.fdocuments.in/doc/165x107/58eb9d831a28ab24468b46e5/what-you-must-know-about-mobile-marketing-for-2014-infographic.jpg)
