What is mobile marketing
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What is Mobile Marketing?
• Mobile Apps and Mobile Websites• SMS Messaging • Short Codes• QR Codes
What does all this mean?
Smartphones
• 64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device
1 in 4 mobile subscribers over the age of 55
own a smartphone
The SMS text messaging market is expected to
grow from $150 billion in 2009
to $223 billion by the end of 201490
minutes
Time it takes the average person to respond to an email.
Time it takes the average person
To respond to a text message:
90 SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
$150B
$223B
Mobile Coupons get 10 times the
redemption rate of traditional coupons
91% of all U.S…. Citizens have their mobile
device within reach 24/795% of smartphone
users looked up local information, & of
those, 61% called & 59% visited the
business.
The majority of 25-34 year olds now own smartphones (64% and 53% respectively)
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Source: Nielsen
Mobile Internet growth
By 2014, mobile internet should take
over desktop internet usage
Source: PRNewswire.com
For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows
the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)
– October 11, 2011
Facebook has only 50.6% of the North American
population – Mobile users with SMS enabled phones is 92%
Social vs. Mobile Marketing
®
Only 1/3 of Facebook’s 600 million+ user base uses
Facebook Mobile
Source: PRNewswire.com
Social vs. Mobile
Monetize Mobile
Increase Frequency of Transactions3-5 extra visits annually per customer
ReferralsAwareness about Events/New offerings
Caterings
New Customer AcquisitionConversion to Loyalists
$1 Million + of Increased Transactions
• Counter Display• Bag Stuffers• Window display on Drive Thru• Signage in Drive-thru Lane
Point of Sale
“Text Call to Action”
Text MrHero to 72727 to Receive FREE Sandwich next visit.
KEYWORD(CHANGES)
SHORTCODE(STAYS THE
SAME)
To: 72727
MSG: MrHero
When client texts,They are entered
Into the database!Get your coupons here click
http://bit.ly watch for more
offers, reply STOP 2end
Why do we Advertise?
To Capture Leads!By adding 1 Little “Mobile” Engagement to your advertising mix, you can increase the power
of each advertisement!Print
Radio
Get our:• Instant Environmentally
Friendly Coupon• Menu• Locations
Simply by texting the word“MrHero” to 72727
Why do we Advertise?
Text ROMANTo 72727
Instant Coupon Right to your phone
Text Now for
your coupon
Text HERO to 72727Get your instant
coupon right to your phone!
Text Now
Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit
• Increase Social Network Followers
• More Transactions per year
• Capture Email
• Support Causes
More Than Coupons!
Mr. Hero: Facebook Exclusive menu item just posted, “Like Us” NOW for even more VIP treatment. http://bit.ly Reply STOP 2quit
To Complete your entry for a chance to Win FREE Sandwiches for a year, reply with your email address and watch for future great deals! Reply STOP 2end
HERO Mr. Hero will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end
Other Promotions / Not just Coupons
Timely Promotions = Lead Conversions
Mr. Hero: Grab lunch today or tomorrow and receive a FREE Cookie with any other purchase. See our menu and call it in.http://bit.ly Reply STOP 2end
Mr. Hero: New released Cajun Philly will blow your Lunch mind. Get $1 OFF any 10” this week ONLY. http://bit.ly Reply STOP 2end
Mr. Hero: We cater that lunch meeting for you so that the meeting is slightly less boring. See menu here! http://bit.ly Reply STOP 2end
Capture Web Traffic into Database!
Beauty Brands Secret Sale!Text BEAUTY to 72727
to find out when….
Mr. Hero: Free 10” Cheeseteak coupon when you click http://bit.ly want to see our full menu and save our app to your phone, click here http://bit.ly Reply STOP 2end
Donate NOW!
Send them great content!
Think about it. The POWER! By running consistent good campaigns and thinking of creative ways to get people
to join your list, you’ll soon have thousands of cell phoneNumber of your customers and potential customers.
WITH PERMISSION TO TEXT THEMYOUR OFFERS!!
** Make sure you add your keyword &Shortcode to all your other marketing to
Augment what you’re doing & get even more leads!
Your App on Their Mobile Device
When people are searching for your type of business from their phone…
What do they see?
Do they see you at all?
What does it look like if they do?
Total Integrated Marketing!Integrated Mobile Marketing!
Web Integration
Point of Sale
Trade Shows and Events
Text me….
Business Cards
Why Not!!?
You can send out any piece of information you want.
You can drive traffic to your website to show new products/services/ menu items
You can interact instantly, in a variety of ways.
Can you afford NOT to be mobile friendly?
2 Years from now you could have a database of thousands of mobile phone numbers…
And have your App on thousands of devices.