Pecha kuchaMobile marketing

Ken Steinweller

Mobile Marketing• What is it?

• Trends?

• Different techniques

What is mobile marketing?

• Customers/prospects• Mobile devices

Functions of mobile marketing

• Interaction• Service• Customer loyalty

Trends

Trends

Trends

80 cm

Trends

How to start? • Different techniques

o SMS-marketingo Social mediao In-game communicationo Augmented realityo Launch your own app

• Pros and cons

SMS-marketing

SMS-marketing

Social media

Social media• Prospects• Overusing vs. No use

Social media• Follower > like

In-game communication

In-game communication

In-game communication

Augmented reality• Reality vs augmented elements

Augmented reality

Launch own app• Lot of possibilities• Information• Pictures• Android vs. IOS

Mobile marketing• Lot of opportunities• Start now• Beat the competition• #1