What Is Marketing Marketing Essence
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What is Marketing ?- My way -
Madalin MaticaMarketing Essence
21.11.2009 Targu Mures
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Any idea what is Marketing ?
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New MarketingNew paradigm
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Multi-Discipline
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Are you one of us ?
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EI vs NOI
STRATEGII EXECUTIIPLANIFICARI ACTIUNI DIRECTEMINIMIZAREA COST CRESTERI VANZARISINERGIE DESCENTRALIZAREPROCESE PRODUCTIE PROIECTESTANDARDIZARE RE-INVENTCLIENTI MARI CLIENTI VIZIONARICUMPARA COMPANII CREAM COMPANIIMARKET SHARE MARKET CREATIONMBA WTF/Make
something happend
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EI vs NOI
PLAN DE ACTIUNE PROTOTIPEVALUARE ALT PROTOTIPREFACERE PLAN ALT PROTOTIPHR FOARTE BUN TALENTE GOOD PR COOL BLOGBRAND LOVEMARKTRAFIC RETURNING VISITORFOARTE BUN REMARCABILSA NE IMPACAM SA AVANSAM “NO
MATTER WHAT”
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My way, my ideas
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OK. I’ll stop the theory. Back on “real life”
10 best advices in Marketing-or how to fight your boss as marketer -
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Selling is hard. Harder than you may ever realize. So, if I seem stressed, cut me some slack.
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Selling is personal. When I make a promise, I have to keep it. If you force me to break that promise (by changing processes, features or a rollout schedule) I will never forgive you.
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Selling is interpersonal. I am not moving bits, I'm trying to change people's minds, one person at a time. So, no, I can't tell you when the sale will close. No one knows, especially the prospect.
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I love selling. I particularly love selling great stuff, well marketed. Don't let me down. Don't ask me to sell lousy stuff.
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I'm extremely focused on the reward half of the equation. Salespeople love to keep score, and that's how I keep score. So don't change the rules in the middle, please.
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I have no earthly idea what really works. I don't know if it's lunch or that powerpoint or the Christmas card I sent last year. But you know what? You have no clue what works either. I'll keep experimenting if you will.
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There is no comparison, NONE, between an inbound call (one that you created with marketing) and a cold call (one that you instructed me to create with a phone book.)
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Usually, customers lie when they turn me down. They make up reasons. But every once in a while, I actually learn something in the field.
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I know you'd like to get rid of me and just take orders on the web. But that's always going to be the low-hanging fruit. The game-changing sales, at least for now, come from real people interacting with real people.
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The two worst pieces of feedback you can give me (because neither is really actionable or especially effective): a. lower the price and b. make our product just like our competitors.
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That’s what you paid for ?Q&A
What next ? www.matica.ro
LinkedInemail me see if I answer
Don’t call me and don’t ask for a business card. You will not get one