Japan Mobile Landscape and its digital marketing update - Daizo Nishitani, Essence

Israel Mobile Summit 2016 Japan Mobile landscapes and its digital marketing update 2016

Israel Mobile Summit 2016Japan Mobile landscapes and its digital marketing update 2016

CONFIDENTIAL & PROPRIETARY

introduction


Quick Facts

$800M total billings, 60% programmatic7 offices covering 71 marketsMasters in the science of performance marketing Oversee the marketing for 5 of the top 50 apps in the worldIn 2014, managed over $100M in mobile DR spend driving over 70M app downloads

COPYRIGHT 2015 ESSENCE#

Our mission is to make advertising more valuable to the world.

In todays marketing meritocracy, the media landscape is overloaded with irrelevant, annoying, and repetitive advertising. Consumers have retaliated by blocking, skipping or even paying to avoid advertising. The result is too many ads that have too little impact.

We envision a world with half as many ads, which have three times the impact. We create this world by developing communications that are more meaningful, more respectful, and more relevant. This helps brands get noticed and earn their place in todays choice economy.


Hit this QUICKLY and move on

Why Essence


Essence has no Hidden Sources of Revenue

Expanding a bit on transparency from the previous slide, we give our clients end-to-end visibility of cost, commitment, performance, rebates, and agency fees.

Sadly, in our industry actual transparency is rare. Its well documented that other agencies and holding companies use rebates and black box trading desk costs to hide fees that supplement remuneration.

The result is they appear low in cost, but are actually not.


Credentials


Where Essence Can Help

Our proprietary technology1Our direct response expertise2Our mobileexpertise3Our programmatic expertise4


Managing many platforms creating issues for CMOs., with fragmentation between the channels, DSP/DMP/SSP/TagManagement/Fraud/BrandSafety/CRM/AttributionMaximizing marginal return : from Tier 1 to another tier, like waterfolls.Generated 20% of global installs for Google Search AppOur programmatic approach has six pillars, Unbiased, Relevant, Efficient, Scalable, Collaborative, and Transparent.

1434.9TB$800M5.4Min global media spend annuallyglobal markets addressednew data ingested daily

47API or data integrations with technology and media partners from Youtube to Yandextypical daily unique device reach across ingested data180Mdesktops and laptopstabletsphones104M13M66Mdistinct ads trafficked for 59 brands

Olive is Tested and Proven at Global Scale


JAPAN Mobile landscapes and its digital marketing update 2016


Japan : overviewPopulation- 2015 estimate127,110,000(10th)

GDP (nominal)2013 estimate- TotalUS$ 4,898,500 million (3rd)

Geographic comparison

Japanese market in generalRelatively closed circuit with own eco-system and players

Huge advertising & consumer marketing market, but relatively domestic

Mobile Ad spends comparisonMobile advertising spending (in billion) By eMarketer

Japan Ad spends overviewSource : Dentsu Inc.,

Smartphone penetrations in Japan

%Source : comScore

Japan with Smartphone

Source : comScore(x1000)

Japan with SNS usage in mobile

22.63 %Source : comScore21.06 %

Japan with SNS (PC)Source : comScore

Japan with SNS (Mobile)Source : comScore

Source : FULLER

Insight of App usage in Japan

Uniqueness of LINE

Source : FULLER

Source : FULLER

Source : FULLER

Source : FULLER

Source : FULLER

Source : FULLER

Source : FULLER

Source : FULLER

Source : FULLER

Japanese market in generalRelatively closed circuit with own eco-system and players

Huge advertising & consumer marketing market, but relatively domestic

Thank YOU, and Israel Mobile Conference

closing slide

Japan Mobile Landscape and its digital marketing update - Daizo Nishitani, Essence

Technology

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