The Essence of what Makes Us Great
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hello jim cohen spark
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Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company’s soul, galvanize its essence and communicate its true potential.For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean & Tea Leaf, AT&T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy’s, among many others.About Spark: Spark helps businesses get at the essense of what makes them great.
Transcript of The Essence of what Makes Us Great
hellojim cohen spark
the essence of greatness
some background
Textinside
essence dnacorehumanauthentic
real
mojo
truth
soul
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essence
the soft stuff is the hard stuff
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stuff
great stuff
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in
values, beliefs
what if we
let the simple, human ideas ruleused soul as our beacon
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...and by doing so acknowledgeauthenticity,createdifferentiation
getting there
๏ consider it the first step๏ get the team in on it๏ observe, inquire then create๏ be sherpa-like๏ establish that it’s the main driver
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out
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tell
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experience designmedia
graphicscommunications
environmentsproducts
organizationbehaviors
real story aimed atopportunities
why is this important now?
now
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a compelling crossroad
desire to implement immediatelyvs.
desire to be consistent, holistic
why now?
๏ need for real differentiation๏ appreciation of the long view๏ fear of a finite planet ๏ return to an authentic life
us
what’s expected of us? ๏ lead by example๏ stretch the boundaries๏ have vision, humor, understanding, humility ๏ be an inspiration
the times demand it
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dig deeptell the truthcreatecommit
be great, be soul miners, have courage
thanks
