What if Tomorrow is Radically Different than Today?

LESSONS IN DATA-DRIVEN STRATEGIC PLANNING BCREA Journey of Discovery

Banff Western Connection 2015#BWC2015

Adam Lerner, @ADAMLERSolvable, @SOLVABLE | http://SOLVABLE.COlinkedin.com/in/ADAMLER

29 JANUARY 2015

What if Tomorrow is Radically Different than Today?

https://twitter.com/adamler

https://twitter.com/solvable

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Insights from BCREA’s Journey of Discovery

LEAP OF FAITH #1


TODAYTOMORROW.....


Does your Board/Association conduct member (REALTOR®) research annually?


Does your Board/Association conduct Consumer (Buyer/Seller) research annually?


LEAP OF FAITH #2


RESEARCH STRATEGYVA

LUE


RESEARCH STRATEGY


Has the research of your Board/Association transformed the products and services you offer?


A TALE OF A12–MONTH JOURNEY OF DISCOVERY


WHAT WILL THE PRACTICE OF THE REALTOR® LOOK LIKE IN FIVE YEARS?


Buyers & Sellers REALTORS® Brokers

Industry Experts Regulator

Research Audiences


BCREA Board of Directors

Member Board

Leadership

Journey of Discovery Task Force

REALTOR® Advisory Panel

In Consultation With...

BCREA Staff

Robert LaingMelinda EntwistleDamian StathonikosDeb Nelson

Our Consulting Team

Charles Holmes Monique Morden


Research, Engagement

Task Force & JOD Research

Team Formation

Future of the REALTOR®

Maestro Conference

Real Estate Transaction View Report

Extraordinary Moments

Facebook Launch

Secondary Research Report

Expert IDI & Regulator In-

Depth Interview Reports

BCREA AGM Presentation

Fall2013

December2013

January2014

February2014

February2014

March2014

April2014

May2014

May2014

May2014

June2014

June2014

July2014

August2014

July2014

REALTOR® Corner (4)

(January–March, 2014)


WHAT CAN BCREA DO TO ADVANCE A MORE SUSTAINABLE AND THRIVING INDUSTRY FOR BCREALTORS®, BROKERS & ORE?


JOURNEY OF DISCOVERY

Fall2013

December2013

January2014

February2014

February2014

March2014

April2014

May2014

May2014

May2014

June2014

June2014

July2014

August2014

July2014

Task Force & JOD Research

Team Formation

REALTOR® Corner (4)

(January–March, 2014)

Future of the REALTOR®

Maestro Conference

Whistler Leadership Days

Presentation

Real Estate Transaction View Report

Extraordinary Moments

Facebook Launch

Secondary Research Report

VIREB Managing Brokers

Presentation

Forces of Industry Change

Reports (5)(May–July, 2014)


Webinars (3)(June–July, 2014)

JOD Research Summary

Report

Expert IDI & Regulator In-

Depth Interview Reports

BCREA AGM Presentation

Disruptive Change Report

Strategic Options Report and

Presentation

*

BCREA LEADERSHIP DAYSJOURNEY OF DISCOVERYUPDATE29 MAY 2014

*Strategic Planning Sessions

(September 2014)

Research, Engagement, Strategy


Consumer Insights

https://secure.qualboard.com/home/login


REALTOR® Engagement

https://www.facebook.com/extraordinaryrealestatemoments


REALTOR® Engagement


Board Leadership Engagement

http://web.bcrea.bc.ca/jod/index.htm


Board Leadership Engagement


1. CONSUMER AUTONOMY

2. REALTOR® PROFESSIONALISM

3. REALTOR® MATCH

4. RURAL & URBAN

5. SERVICE INNOVATION



Industry Factors

Translating Research to Strategy

9 consumer and market factors that

BCREA may contribute to, but does not

control the destiny of


Industry Factors

Strategic Categories

4 areas of strategic focus over the next five years



Strategic Options

Strategic Categories

Industry Factors

10 initiatives that support the strategic

focus areas



1. BC MLS®2. CONSUMER EXPECTATIONS3. NUMBER OF BC REALTORS®4. REALTOR® REPUTATION5. REALTOR® VALUE PROPOSITION6. REGULATION7. SIGNIFICANCE OF BROKERAGES8. STRUCTURE OF BC ORE9. TECHNOLOGY

Nine Industry Factors


1. STRENGTHENING PROFESSIONALISM

2. IMPROVING REPUTATION

3. ENHANCING CUSTOMER EXPERIENCE

4. ENCOURAGING INNOVATION

Four Strategic Categories


BC ORE: A CLEAN SLATE

And One More...


CATEGORY 1: STRENGTHENING PROFESSIONALISM• REALTOR® ACCREDITATION• QUALITY ASSURANCE• EDUCATING THE NEXT GENERATION OF LEADERS

CATEGORY 2: IMPROVING REPUTATION• ADVOCACY• MATCHING REALTORS® & CONSUMERS• REALTOR® BRAND APPEAL

CATEGORY 3: ENHANCING CUSTOMER EXPERIENCE• CREATING EXTRAORDINARY CUSTOMER EXPERIENCES• CENTRAL RESEARCH SOURCE

CATEGORY 4: ENCOURAGING INNOVATION• TECHNOLOGY EVALUATION• NEW TECHNOLOGY INVESTMENT

10 Strategic Options


HOW WILL ORGANIZED REAL ESTATE ENSURE THE CONTINUED VALUE OF THE REALTOR®?


Image Credit: Innovation by Boegh, used under Creative Commons Attribution-ShareAlike 2.0 Generic


Image Credit: NASA Rocket Experiment Finds the Universe Brighter Than We Thought by NASA Goddard Space Flight Centre, used under Creative Commons Attribution 2.0 Generic


Image Credit: Crossroads: Success or Failure by StockMonkeys.com under CC Attribution 2.0 Generic


Image Credit: Indiana Jones & the Last Crusade, http://youtu.be/xFntFdEGgws?t=17s

http://youtu.be/xFntFdEGgws?t=17s


Thank You.

Journey of Discovery, http://web.bcrea.bc.ca/jod/index.htm

Adam Lerner, @ADAMLERSolvable, @SOLVABLE | http://SOLVABLE.COlinkedin.com/in/ADAMLER

http://web.bcrea.bc.ca/jod/index.htm

https://twitter.com/adamler

https://twitter.com/solvable

http://solvable.co/

https://www.linkedin.com/in/ADAMLER

What if Tomorrow is Radically Different than Today?

Real Estate

Transcript of What if Tomorrow is Radically Different than Today?