TODAY, TOMORROW AND IN THE NEAR FUTURE

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20 YEARS AGO, THERE WERE NO...

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• Mobile phones, much less iPhones

• DVD, much less HD

• Camera nor Digital video recorders

• Public Internet

TODAY

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PERSONALITY CULTS ARE NO LONGER LIMITED

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WE’VE ENTERED THE «ME» ECONOMY

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IT’S A NEW WORLD WHERE...

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• everybody uses the internet

• we will soon be connected all the time

• tools and uses converge

• many of us already have a second life/identity, a virtual one

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BUT BEFORE JUMPING...

ONE MUST KNOW WHY?

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THE FUTURE OF MARKETING WILL BE THROUGH CONNECTIONS

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CONNECTIONS BETWEEN PEOPLE, BUT ALSO...

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... WITH OBJECTS

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IS IT REALLY A REVOLUTION?

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NO! It’s an EVOLUTION.All media must now integrate a DIALOGUE component.

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The formula has changed. We no longer have to «spam» 1‘000‘000 people to reach 100.

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NOW, WE ARE TRYING TO REACH THE «LEADERS»

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Why have the rules changed so fast

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1.0 2.0

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BECAUSE OF THE PASSAGE FROM

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Technologies now enable people to behave as in the real world→ tribal behaviour.

ALL IN ALL, WHAT’S THE MAIN CHANGE?

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«The main difference between yesterday, today and the foreseeable future is DIGITAL. Why?

Because it is the agent enabling companies to get closer to the consumers like never

before. Companies will continue being creative, but differently.»