What every organization needs to know to communicate properly in the age of mobility.
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Transcript of What every organization needs to know to communicate properly in the age of mobility.
What every organization needs to know to communicate properly in the age of mobility
Parkour?
• Using more digital touch points• Blogs• Social Media• Search
• Everyone has a voice• Mobile
HOW PEOPLE ACCESS INFORMATION
IMPORTANCE OF MOBILE
• In the US, more people now access the world wide web from a mobile device than they do from desktops or laptops
• Quality of mobile devices keeps improving, getting better• Bigger Screens• Tablets as Computers
MOBILE ACCESS
CONTINUES TO GROW
• 99.5% access content/information• 62.1 percent check email• 49.2 percent listen to music• 46 percent play games• 41.7 percent download and use apps• 15 percent make purchases
HOW DO PEOPLE USE MOBILE?
HOW DO PEOPLE USE MOBILE?
• Tablets• Wearables• More personal than ever
• Alarm clock• Music• Calendars• Pictures
MORE THAN JUST A PHONE
MOBILE AND FINANCIAL INSTITUTIONS
PROPER WAY TO COMMUNICATE
WHERE WE STRUGGLE
• Marketing• Communication• Apps
• Systems• Payments• Notifications• Apps
DEVELOP A PLAN
• Quick way to reach members/prospects• Notifications• Marketing
• More apt to be receptive if they are getting information more than just marketing
• Shorter messaging
TEXT
• Social Media Outlets have made big changes to adopt to mobile
• Facebook example• People expect a presence, make sure it
fits the medium
SOCIAL MEDIA
• Special mobile-only site• Used to be what was traditionally
recommended• But technology has gotten better
WEBSITE
• Mobile-friendly site• More narrow design
• Scrolling side-to-side more difficult on tablets and phones
• Use standard fonts• Shorten forms (less fields)
WEBSITE
• Adaptive design• Responsive design• Identifies users browser/device and
renders site based on the device• Different looks for different devices
WEBSITE
RESPONSIVE DESIGN
• Chromecast• Apple TV• BlueTooth• Allows for users to connect their
devices to their TV, giving them another – usually much bigger – screen to view your site
SCREEN TO TV
• Apps for the sake of apps• Parkour?
• More than just a link to your home page• Push information to members• Easier way for them to calculate rates,
manage accounts, locate ATMs• Southwest example
APPLICATIONS (A.K.A. APPS)
• Mobile ads• Search
• Local • Click-to-call• Display• Games• Other apps
OTHER MARKETING ITEMS
• Landing pages• Make sure phone number is
prominently displayed• Quick access to your location/address• Short forms
OTHER MARKETING ITEMS
• Notifications• Payments• Deposits• Apps
SYSTEMS
SYSTEMS
• ApplePay• Adoption is picking up
• Square• No credit card processor/gateway
needed• Mobile check deposit• What Millenials expect from their
financial institutions
SYSTEMS
• May not think of these systems as marketing tools
• To reach new members, these are the services you will have to have
SYSTEMS
SUMMARY
• Need to understand the various ways people access information, including financial
• Mobile and web are blending but there are still differences
• Responsive designs are key• Have a mobile plan that includes both
systems and communications/marketing
Be Mobile!Contact Info
Twitter: @DarrinCates
Facebook: www.Facebook/eVibrant
LinkedIn: www.LinkedIn.com/Darrin-Cates/
Web: www.DarrinCates.com