How To Properly Communicate With Your Affiliates Using Email
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Transcript of How To Properly Communicate With Your Affiliates Using Email
How To Properly CommunicateWith Affiliates Through Email
By Chad WaiteAffiliate Summit East '13
Agenda
1. Recruitment Emails2. Denial Emails3. Acceptance/Welcome Emails4. General Update Emails5. Industry Best Practices
Recruitment Emails
Bad Recruitment Email Example
Good Recruitment Email Example
Good Recruitment Email Example
Recruitment Takeaways
Don't:- Send out template offers. Ever ever ever.
Do:- Customize and personalize each recruitment offer.- Show you've taken time to visit and analyze their site.- Offer strategy suggestions based on their content.- Include lots of contact information.
Denial Emails
Bad Denial Email Example
Good Denial Email Example
Denial Takeaways
Don't:- Exclude an explanation for the denial.
Do:- Be courteous.- Tell the denied affiliate why they were denied.- Offer an “appeal” process.
Welcome Emails
Poor Welcome Email Example
Good Welcome Email Example
Welcome Takeaways
Don't:- Ignore this email!- Only include generic program info.
Do:- Introduce yourself as the program manager.- Include lots of contact information- Give the new affiliate a plan of action or road map (In
JensonUSA's case it was a great intro bonus plan).
Program Update Emails
Bad General Update Email Example
Good General Update Email Example
Great General Update Email Example
Great General Update Email Example- Blog Screenshot
General Program Update Takeaways
Don't:- Send updates that aren't related to the affiliate program.
Do:- Include lots of actionable content- not just informative.- Include strategies on how to use new ad campaigns.- Recommend additional affiliate tools.- Stuff your content with marketing resources.- Be as consistent as possible! Email affiliates anytime
you have new information relevant to your program.
Best Practices: No Cross Network Promoting(example: program shutdowns)
Best Practices: Only Send AffiliatesEmails With Affiliate Related Content
How To Properly CommunicateWith Affiliates Through Email
By Chad WaiteAffiliate Summit East '13