WGSN SS15 Fashion Forecast Bio Dynamic

STORIESINTRO

MIAMI SUNRISE

MATERIAl lAB

URBANCANVAS

NO.1

NO.2

NO.3

The Sunshine State provides the backdrop for this vibrant story, with bold, expressive graphics and a kitschy sense of fun.

Lab-grown finishes and intricate molecular patterns inspire a mesmerising direction for modern textiles.

A creative, distinctively urban story that blends sports, denim and street art influences in a fresh and confident look with a youthful underground edge.

MIAMI SUNRISE

BIO-DYNAMIC

NO.1

INTRO

The Sunshine State provides the backdrop for this vibrant story, with bold, expressive graphics and a kitschy sense of fun.

TROPICAlKEYS

BIO-DYNAMIC: MIAMI SUNRISE

Early morning sunshine, lush greenery and bright citrus shades provide the energy for this fresh take on resort and vacation styling. Leisurely activities, between shopping and the beach, are styled and collaged with a glossy pop art approach to odd still lives and a strong sense of composition.

lUSH | VIBRANT | HIGH SUMMER

COURTSIDEBIO-DYNAMIC: MIAMI SUNRISE

Classic sportswear garments are cleaned up and recast as contemporary lifestyle pieces in vibrant retro pastels. A 1980s graphic approach to print and styling helps, driving the story with a level of self-referential irony that gives this look a cool, postmodern edge.

ClEANED UP | SPORTY | GRAPHIC

POP ART


The print and graphics in this story are colourful, dynamic and playful, with an almost crude naivety and a vibrant, handpainted feel. Simple, everyday wardrobe items provide the perfect canvas to express a Caribbean energy and joyfulness that celebrates life in colour.

BOlD | NAIVE | ExPRESSIVE

CURATED KITSCH


Unapologetic, and not taking itself too seriously, this is still a considered approach to unexpected styling updates inspired by novelty collectables. Filtering the iconic part of kitsch references is the trick to avoiding bad taste and obvious nostalgia, yet keeping it familiar and fun.

NOVElTY | SIMPlE | FUN

MATERIAl lAB

BIO-DYNAMIC

NO.2

INTRO

Lab-grown finishes and intricate molecular patterns inspire a mesmerising direction for modern textiles.

NEO-ORGANIC

BIO-DYNAMIC: MATERIAl lAB

Complex patterns and fractal structures growing out of simple geometric shapes are driving this trend direction with a strong focus on textile construction and manipulation. They have a molecular organic feel between control and chaos that underpins their scientific, artificial appearance.

HYPER-GEOMETRIC | lAYERED | FRACTAl

CONTAMINATED COlOUR


A different laboratory approach to this story looks at prints and dye effects that appear to have originated in a petri dish. Patterns emerge naturally and incur unexpected colour contaminations yet always look clean and controlled, as if the process stopped at just the right point.

STAINED | ORGANIC | BRUSHED

ENGINEERED GRIDS


Warped and engineered grid patterns inspire multifaceted weave-and-knit constructions that are pulled apart, distorted or twisted. Sporty, linear structures attain a feeling of elegant fluidity and can be layered to create decorative, lace-like designs.

WOVEN | WARPED | DECORATED

WAVE THEORY


A scientific fascination with fluid form looks at the textural and sculptural potential of wave patterns. Woven sine-wave ripple effects and modulated colour gradients find their way into pleats, ruffles and even shibori-like surface manipulations and intricately sculpted garments.

RIPPlED | SCUlPTURAl | MODUlATED

URBAN CANVAS

BIO-DYNAMIC

NO.3

INTRO

A creative, distinctively urban story that blends sports, denim and street art influences in a fresh and confident look with a youthful underground edge.

CONCRETE GAllERY

BIO-DYNAMIC: URBAN CANVAS

Urban textures and the backdrop of mural graphic art inspires a cleaned-up streetwear and workwear story. Essential casual items provide a frame and canvas for bold graphics and expressive paint applications. Detailing is pared back, allowing silhouettes to retain an understated modern utility feel.

ElEMENTARY | URBAN | ARTISTIC

TEAM INDIGO

Sports influences and graphic varsity details are projected into a denim and workwear context to form fresh contrasts and filtered colour-blocking. Garment washes mimicking concrete textures combine with oxidised finishes to create a look that feels aged but modern, without obvious heritage references.

FRESH | FIlTERED | OxIDISED



BlAST PATTERN

A graphic power surge fuels this raw and energetic approach to print and pattern, which is applied to anything from photo prints, to camouflage. The look is grainy and high-contrast, reminiscent of early photocopies, and layered up with boldly coloured graphics and chaotic pattern accumulations.

CHAOTIC | DENSE | lAYERED

WET PAINT


The physicality of freshly applied paint and the textural appeal of brush strokes, daubs and splashes inspires surface finishes and artful customisations for both textiles and garments. Colour blends take on a life of their own in swirls of glossy shades, underpinning a sense of limited control and artful originality.

COATED | MUDDlED | BOlD

PANTONE ® 11-0105 PANTONE ® 13-0905 PANTONE ® 16-0920 PANTONE ® 13-4111 PANTONE ® 17-1605 PANTONE ® 17-0618

PANTONE ® 16-1133

PANTONE ® 12-0740 PANTONE ® 16-1150 PANTONE ® 17-1456 PANTONE ® 16-5421 PANTONE ® 18-4247 PANTONE ® 19-4053

PANTONE ® 18-5610 PANTONE ® 19-4220 PANTONE ® 19-5320PANTONE ® 19-4125

COlOURPAlETTE

BIO-DYNAMIC

Neutrals, greens and blues are tonal, while Lemon and Viridian act as dramatic accents. Greyed-off mid-tones blur into dirty patinas and are interspersed with brights for adventurous colour combinations.

NATURAl | ExPRESSIVE | PATINATED

PAN

TON

E ®

19-

4125

PAN

TON

E ®

16-

0920

PAN

TON

E ®

19-

4053

PAN

TON

E ®

18-

4247

PAN

TON

E ®

16-

5421

PAN

TON

E ®

12-

0740

PAN

TON

E ®

17-

1456

PAN

TON

E ®

11-

0105

PAN

TON

E ®

17-

1605

PAN

TON

E ®

16-

1133

PAN

TON

E ®

13-

4111

PAN

TON

E ®

17-

0618

PAN

TON

E ®

19-

4220

PAN

TON

E ®

18-

5610

PAN

TON

E ®

16-

1133

PAN

TON

E ®

12-

0740

PAN

TON

E ®

16-

1150

PAN

TON

E ®

19-

4125

PAN

TON

E ®

13-

0905

PAN

TON

E ®

17-

1456

PAN

TON

E ®

18-

5610

PAN

TON

E ®

18-

4247

PAN

TON

E ®

17-

0618

PAN

TON

E ®

19-

5320

PAN

TON

E ®

11-

0105

PAN

TON

E ®

13-

4111

COlOURSTORIES

BIO-DYNAMIC

INTRO

MiaMi SunriSe - Mix contemporary, vibrant shades of Ultramarine, Cerulean, Tourmaline, Lemon and Persimmon. Lake Blue, Sandstone and Parchment are simple bases for a lush and expressive high-summer palette.

Material lab - Spontaneous colour combinations create effects that represent nature. Layer Pumice and Lichen with inky, tonal Storm, Chilled Blue and Sea Green. Contaminated mid-tones of Topaz, Dijon and Heather are then overlaid.

urban CanvaS - Muddled mid-tones of Sea Green, Lichen and Dijon are injected with high-voltage Persimmon, Lemon and Cerulean. Viridian and Lake Blue are core fashion darks, while Pumice and Sky soften this adventurous palette.

MIAMI SUNRISE

MATERIAl lAB

URBAN CANVAS

WGSN SS15 Fashion Forecast Bio Dynamic

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