Welcome to StarHub Home

StarHub Investors Technology Day 6 August 2009

StarHub Home Solutions – Quad Play• StarHub TV

– Linear TV channels– Demand TV– Interactive TV

• Home Broadband– High speed internet access – TV Online– Velocity Partners

• Home Phone– Digital Voice Home– Digital Voice Global– IDD

• Fixed Mobile Convergence– Home Zone– TV on Mobile

• Over 130 world class channels in 14 languages• Smart TV to control live TV (Pause, Rewind, Fast-Forward)• Recording of 160 hours of channels with 7 days schedule • Video-On-Demand (Dramas, Movies, Ethnic)• TV Anywhere and Any Device (TV, Mobile, Online)

(New!)• TV Anytime to catch up 7 days of programs without recording • Interactive TV (My Stocks, Lottery, Cinema, Weather, StarHub Promos)• Instant Buy of channels from TV• 6 Live matches for BPL on 1 Screen

StarHub TV – Best Lean Back Experience

$2 $4 $6 $8$14

Analogue B

ox

Digital B

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HD Box

SD Hubsta

tion

HD Hubsta

tion

1995 20042007

2006

2008

StarHub TV – Best Quality with Best Coverage

• Best quality video transmission network• 99% Home passed with home wiring (coaxial)• Simplicity – Plug and Play• Support multiple TV points in each home• Multiple viewings of different channels in a home at the same time• Enhanced features on Set-top

MaxOnline – Fastest Residential Broadband• Simplicity – Cash and Carry

• Speed - fastest residential broadband speeds (100Mbps)

• Content - Singapore's first broadband TV service

• Unlimited download speeds for multiple home users

• Best Broadband Carrier at Telecom Asia Awards 2009

Key Content Partners

New Partners Content Aggregators

IDC Partners

Uncharted BizUncharted Biz

Velocity – Breadth of Local Hosted Content

Ultimate/Premium CustomersExperience up to 100Mbps with our Partners

Gaming

Entertainment

StarHub TV Online On-Demand

StarHub TV Online SuperModelme.TV

MapleStory Episode 2 CabalOnline Audition Season 3 Sudden Attack Yulgang Online

EA Sports FIFA Online 2 Dragonica GetAmped Granado Espada Playpark

Home Zone

Fixed Mobile Convergence Service

• 1st in the world to launch WCDMA Femtocell commercial service in November 2008

• Up to maximum of four 3G mobile lines will be able to enjoy the free calls

• Seamless call handling between Femtocell and Mobile base station

• All calls and SMS originating at home will be free

• Mobile data and IDD calls will be charged at current rates

Home Zone Overview

Home Zone Service Overview

3GNetwork

Internet

Home Zone WCDMA Access

Point CableModem

Home Zone Central Server

User using WCDMA Home Zone to make a Voice/Video Call, send or receive SMS/MMS/ Data

To the receiving party

Traffic prioritization

Customers Segment

• Customers who have either MaxOnline and/or StarHub Mobile Postpaid services

• Families who have multiple Mobile lines users (Dad, Mom, Teenagers) at home

• Fixed phone line replacement

Customers’ Benefits

• Great savings for the whole family – unlimited voice/video/SMS from home

• Seamless customers experience – use existing 3G mobile phone, zero setup required

• Same number for Mobile and Home Line

• Ease of dialling from Mobile phone’s phonebook

Total Home Experience

• TV - Instant Buy of Channels- Catch Up of TV series- Interactive TV

• 100Mbps MaxOnline serving multiple users at the same time- Online Gaming- StarHub TV Online - Digital Voice- HomeZone

• Fixed Mobile Convergence in the home- Voice call originated from HomeZone- StarHub Mobile TV via HomeZone

Thank you