PowerPoint Presentation

StarHub Community & Digital Strategy

LiNC San Francisco 2014Presented by: Darren Choo, AVP Social CRM, Marketing, StarHub, Singapore

@bluefirefly2359

Good morning everyone. My name is Darren Choo. I have been with the company for 13 years in different capacities, ranging from market research, analytics, campaign management, customer lifecycle management, churn management and lately social CRM. 1

About Singapore

2StarHub Community is just over 6 months old. And today I will like to bring you through the learning we had on our social media journey, what are the limitations we discovered how we found Lithium to be to the answer to these limitations.

I will share with you what we did to develop the community, what we did to promote it and some future plans.

About StarHub

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About StarHub Community

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Source: Starcoun thttp://www.starcount.com/profile/4f4782022418ae308a00237f/starhubCaptured on 13 April 2014 3pm

Digital Strategy with StarHub Community

Digital StrategyContent Marketing strategy Social Sales strategy Segment Engagement strategy Digital Loyalty strategySocial TV strategySponsorship digital engagement strategyEmployee Engagement strategy

Engagement is the Currency of the Digital Economy

5StarHub Community is just over 6 months old. And today I will like to bring you through the learning we had on our social media journey, what are the limitations we discovered how we found Lithium to be to the answer to these limitations.

I will share with you what we did to develop the community, what we did to promote it and some future plans.

Content Marketing Strategy on StarHub Community

91% of those who have read any product reviews such as blog articles and forum posts on StarHub Community are more likely to subscribe or resubscribe to StarHub with this additional way of getting information

Blog Reviews as foundation of Social Sales StrategyStarHub Community Poll 2013 N = 2,394

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Content Marketing Strategy Windows Group

Windows Group with Windows Employee and Community Experts

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Social Sales Strategy on StarHub Community

Recontract

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Segment Engagement on StarHub Community

Ladies Segment

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Segment Engagement Strategy on Community

Travel Interest Group- Crowdsourcing Free & Easy Itineraries

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Loyalty Strategy on StarHub Community

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Social TV Applications on StarHub Community

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Sponsorship Engagement Strategy on Community

Sponsorship Activation Tell us why you love Kim Soo HyunKim Soo Hyun grants you your wishCreative shots of Kim Soo Hyun

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Employee Engagement Strategy with Community

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Lessons Learnt on Digital Community Marketing

Experiment!Get the insight Whats the need not met?Whats the passion? Whats talkable?Is the base big enough?Is the base techie enough? Will there be organic traffic? Are there user sponsors?Content is King but who is Queen? Are there category enthusiasts and experts to champion the cause?Who are the partners you can work with?

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Lessons Learnt on Digital Community Marketing

"There're things youll do for money, some things you do to stay relevant and some things you do because they're in your heart." Jamie Foxx

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Thanks for your attention!

@bluefirefly2359

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