Hootsuite Slide Template

Rebrand June 2014

Job Description

@TwitterHandle

Your Full Name

Title With Photo

Daina Lightfoot

Graphic Designer, Hootsuite

@_dlight

Speakers

Subtitle in Big

We are not just a social relationship platform.

We are not just a tech company. We are

creators, innovators, and builders dedicated to

revolutionizing the way you communicate.

We were founded in 2008 when a few

developers wanted to create a better social

media experience. Now, we have over 9 million

users around the world and we are proud to be

the world’s most widely used social relationship

platform.

Introduction Slide

• Social is in our DNA

• We’re growing

• We spark conversations

• We share the love

• We think locally

Bullets

• The Newhouse-Hootsuite

Advanced Social Media Strategy

Certification

• Hootsuite University Certification

• Learning on your own

Bullets – Two Columns

• Two line bullet with some

content about the brand

• Another bullet with something

interesting

• Third bullet as an example

Our goal is to make our platform

accessible to people around the world.

To do that, we need help from people

like you.

Want to meet other fans of the owl? Join

the HootClub Group, or chat with other

fans via @HootClub where you can share

your experiences, and learn about new

programs, adventures, and activities

while spreading the HootSuite story.

Photo with Content

It’s a difficult decision to take one of the most

recognizable companies in social and change its

identity, particularly when the mascot in your logo

is beloved by users all over the world. At

Hootsuite, we have never been the type to shy

away from a challenge, especially when it’s the

right thing to do for our audiences and our growth.

Content with Photo

Hootsuite helps teams

execute social media strategies

across multiple social networks

like Twitter, Facebook, LinkedIn

and Google+ Pages from one

secure web-based social

relationship platform.

Content with Photo Background

Taking into account the history, the culture,

the industry and—most importantly—the

relationships with our now and future users,

the team rocketed forward into new design

territory. We lovingly refined, adapted, and

crafted all of the elements of the new brand.

When we entered the market in 2008, social

for business was a relatively new concept,

confined to peripheral teams or interns,

primarily in marketing.

Today, the number of networks has

increased exponentially. The sophistication

of our product and services, as well as the

way people use Hootsuite to drive business

results—from sales to customer service—is

markedly more robust, and we want our

identity to represent the way Hootsuite has

evolved with the market.

Two Columns

Styles change. Jeans are skinny, not flared. Hair is ombre, not frosted. And design is clean

and flat, not rounded and drop shadowed as it was in the days of web 2.0.

Our rebrand is about more than following the prevailing design trends of the day, but after five

years, our logo was long overdue for a refresh. We looked to best-practice examples in our

industry and beyond for inspiration.

Twitter stands out as a brand that has done a great job updating their icon over time, from a

character-like Larry the Bird to a simpler icon composed of three overlapping circles.

One Column

Title Only

Title Only - Simple

“The company has grown from five to 500; we have offices in Vancouver, London, and Singapore; and the dashboard is available in 15 languages to empower our truly global user base. ”

Julie Merriweather

“Hootsuite helps teams execute social

media strategies across multiple social

networks from one secure web-based

social

relationship platform.”

Julie Merriweather

“As a straightforward, yet robust

solution, we wanted a mark that

reflects these core values to our users.

”

Julie Merriweather

Photo overlay copy. The box will grow with the copy.

Assets for you to copy and paste into your slides

Twitter Call to Action

“Hootsuite helps teams execute social media strategies across multiple social

networks from one secure web-based social relationship platform.”

Quoter

Title, Company

Join the conversation using #Hootsuite

Small Quote Example

Table Examples

Blue Blue Blue

1st Color

Choice

1st Color

Choice

1st Color

Choice

If you can’t use

black or white,

use blue!

Use if for quotes

and bullet colors

If you need to

break up the

blue, use some

green

Green

2nd Color Choice

If you can, always choose

black, white or blue before

green

Orange

3rd Color Choice

Try and use black, white,

blue and green before you

use orange. This is good

for CTAs

When you are making a chart for scratch, you able able to change the style under

the format tab. Please select the second style, as there is no way to make this a

default for Mac users.

Chart Examples

Brand Colors

Black

White

Blue

Green

Orange 0 50 100

Web

CTAs

Illustrations

Documents

BW

Color

Thank You!

Your Full Name

@TwitterHandle

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