Welcome to Advertising - A brief introduction
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An introduction Welcome to advertising
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A presentation I held for the first years of my course Creative Advertising Strategy at London College of Communication.
Transcript of Welcome to Advertising - A brief introduction
An introduction
Welcome to advertising
It will never be boring
Welcome.
Diverse industry
Business problems solved creatively.
It’s a tough industry
Genius, creativity,originality.
It’s a fun industry
You’ll never quit at 6 o’clock
What do you want to be?
Account ManagerCreativePlanner
What do they do?
AttackMidfield Defenders
Get rich or die trying
Placementsand Graduate Schemes.
Creatives
PortfolioPlacementsAwards
Planners / Accounts
Graduate Scheme1st and 2nd interviewTrainee
Good news
TeachersEach otherReputation
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