They want your money… A brief introduction to the world of advertising.
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Transcript of They want your money… A brief introduction to the world of advertising.
![Page 1: They want your money… A brief introduction to the world of advertising.](https://reader036.fdocuments.in/reader036/viewer/2022062719/56649ee55503460f94bf506b/html5/thumbnails/1.jpg)
They want your money…
A brief introduction to the world of advertising
![Page 2: They want your money… A brief introduction to the world of advertising.](https://reader036.fdocuments.in/reader036/viewer/2022062719/56649ee55503460f94bf506b/html5/thumbnails/2.jpg)
Key Words
pitch campaign USP target audience motivation slogan
logo image copy mascot storyboard soundtrack
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Pitch
Presenting an
IDEA to the
manufacturer
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Campaign
A series of adverts for the same product, often in several media
TV
Radio
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USP
Unique Selling Point = what makes the product DIFFERENT
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Motivation
The REASON for your audience to buy.
£££££££
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Target Audience
Who is your product/campaign AIMED at?
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Slogan
An easy-to-remember CATCHPHRASE which is included in every advert for the product
• Eat football, sleep football, drink Coca Cola• Just do it• I’m lovin’ it• Does the hard work, so you don’t have to• Once you pop, you can’t stop
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Logo
A simple, instantly recognisable image or diagram in every advert for the product
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Image
Any photo, picture or graphic in a press or billboard advert, especially in the press.
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Copy
The writing in a press or billboard advert
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Mascot
A creature, person or other character always associated with a particular product.
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Storyboard
The story of a TV advert represented in cartoon form
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Soundtrack
All the sound and music which accompanies either a moving image advert, or, most crucially, one on the radio.
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Adverts in newspapers, magazines, fliers and billboards.
SPECIFIC KEY INGREDIENTS: Central orientation Use of space Balance of text and image Immediate impact
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Radio
Advertisements which appear on local or national commercial radio stations.
SPECIFIC KEY INGREDIENTS: Brevity Tone (direct and entertaining) Sound and music Monosensual
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Moving Image
Adverts which appear on commercial, satellite and cable television, on videos and DVDs, and at the cinema.
SPECIFIC KEY INGREDIENTS: Narrative Cinematic (visual) Generic Entertainment
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So… How DO you create a successful advert?
Twist/surprise Popular culture Logo and slogan Simplicity v. obscurity Strategic USP