Webster June 2012 event

Free Powerpoint Templates Workforce Development Professionals Improving Lives Free Powerpoint Templates

Let Technology Be Your Guide to a Successful Job Search Strategy

Workforce Development Professionals Improving Lives

http://www.powerpointstyles.com/


Free Powerpoint Templates Workforce Development Professionals Improving Lives



Click Review Apply Pray

#1 Job Search Method



Eye Chart – Heat Map



Eye Chart - Overview



The Ladders have found recruiters spend an average of just six seconds

looking at a resume before deciding 'yay' or 'nay' on candidates



Applicant Tracking Systems

1000 will view

the job posting

200 will start the

application

100 will complete

the application

successfully

25 will complete

the application

CORRECTLY!

3 -5 will be

selected for the

interview

Only 80% will

accept the position

Job Requisition is Posted (Average)



Overview

• Reality of today’s job search

• Mind Maps

• Running the Numbers

• Using social media as a job search tool

– Facebook, LinkedIn, Twitter

• Google as a job search tool

• Organizing your job search

• Comments / Questions



Reality of Today’s Job Search

• Interviewed over 160 Hiring/HR Managers

– Number One Complaint

• Communication Skills

– Inability to articulate skills

» Resume

» Applicant Tracking Systems

» Interviews (Telephonic | Seated)

» Social Media



Culture

Skills

Education

“Searching for the best talent that fits our culture” Senior Talent Acquisition Manager – St Louis Fortune 500 company

Today’s Talent



Differences Between Today and

Yesterday!

Google Has Replaced the Resume

A Summary is Enough

Social Proof is a Must



Resumes and Cover Letters Are Not Read

on Paper Anymore

Relationships First, Resume’s Second

Employers Only Care About What They

Want

Nouns Are the New Currency



Everyone Has a Personal Brand –

Yes, Everyone

Typing isn’t a Skill Anymore



Understanding Your Resume



30 Second Resume

Test

1)Hold the 1st page of your

Resume and fold the

Header (name, address,

etc.) back so it’s no

longer visible.

2)Fold the employment

section of your resume

back so it too is no longer

visible.

3)What you have left is

your 30 second resume

review.

Summary

Skills

Experience

Education

Accomplishments



Resume Guide

No objective statement

Once you graduate move

education to last item on

resume

Summary of Qualifications

Accomplishments

Skills Section

It’s not about what you’ve

done in the past it’s about

what you bring to the table

for that employer!

Match your resume to the

job posting!



Cover Letter Guide

Complete name/address including

email

Date

Hiring Manager ~ HR/Personnel

Manager ~ Internal Point of Contact

~ Complete Name

Complete Company Address

Greetings

Name of Position and Position

Number

3 Qualifications per Job Postings

Employment Gap Explanation

more than 6 months

Highlighted skills tailored to

position

Recap 3 qualifications and one

qualification that you feel is your

strongest not required by position

Sign in Blue



Understanding Job Postings

Most Job Posting contain three sections

Company Information:

Overview of the company mission and basic information pertaining to

the company goal in hiring a qualified applicant

Job Description:

Overview of the position and some of the day to day job duties for the

position the company is trying to fill

Position Requirements: Qualifications an individual must possess prior to applying for this

position



What is the 1st item on a Job Posting that

most individuals look at?

Correct “Pay”

Note: This can become an

unperceived barrier



Read the Job Posting from beginning to end

Select and highlight the top ten (10) items from the

entire posting that you feel the employer is looking for in

a qualified candidate.

These selections from you are subjective and may

not reflect 100% of what the employer is actually

looking for.

Then look at your resume…how many of the top ten

items that you selected for this position are reflected in

your resume and cover letter?



Interviews

• Do your homework first!

• The interview starts when you arrive in the parking lot!

• Turn cell off

• Dress for Success!

• Meet and greet everyone

• Interview Resume

• Ask Questions

• Follow-up!!!!!



Most Harmful Common Mistakes

3,000 Employers

• Answering cell phone or texting: 77%

• Appearing disinterested: 75%

• Dressing inappropriately: 72%

• Appearing arrogant: 72%

• Talking negatively about current or

previous employers: 67%

• Chewing gum: 63%



Interview Concerns • Candidate brought a “how to interview” book with him to the

interview.

• Candidate asked, "What company is this again?”

• Candidate put the interviewer on hold during a phone interview.

When she came back on the line, she told the interviewer that she

had a date set up for Friday.

• Candidate wore a Boy Scout uniform and never told interviewers

why.

• Candidate talked about promptness as one of her strengths after

showing up ten minutes late.

• Candidate took off his shoes during the interview.

• Candidate asked for a sip of the interviewer's coffee.

• Candidate told the interviewer she wasn't sure if the job offered was

worth "starting the car for.”



Wordle.net 1. www.wordle.net

2. Copy job posting and add to

“create your own” and print

3. Copy resume and add to

“create your own” and print

4. Compare the two images to

determine if you are hitting all

the right keywords


http://www.wordle.net/


Top 1,000 US Employers

• 25% have a FaceBook business page

• 75% have a LinkedIn business page or

– Use LinkedIn for recruiting new talent

• 25% have a Twitter account

• 100% have a Social Media Manager

• 100% have a Listening Manager



Social Media



Job Search Tools

• Facebook 900+ million users

– Up to 25% are businesses with Fan Pages

• LinkedIn #1 Recruiting Tool

– St Louis Job Angels (Group)

• Twitter – 1,681,703 jobs posted in the last

30 days



Facebook Breakdown of US users



Facebook Security Settings

• Make sure they are setup appropriately

• Don’t rely on the default settings

• Untag your photos and don’t allow others

to tag you

• Set a calendar reminder to once a month

to make sure your settings haven’t

changed --- i.e. default email address



Job Search Strategy using Facebook

1. Networking – With the stats fresh in mind, we can assume that

most of your colleagues and business partners will

be on Facebook. Furthermore, we can assume that

recruiters and prospective new employers (hiring

mangers, HR people) will be on Facebook. This

gives you a unique opportunity to network yourself to

whoever is hiring at the moment.




2. Status Updates – The most obvious way to use Facebook for a job hunt

is to update your status with your current situation

and what you are looking for. Friends, family, old

colleagues, long-time-no-speak acquaintances are all

there to help you.




3. Facebook Marketplace – Have a look through your local

marketplace for job listings, you will

be able to see a description and also

who posted the job. You can now

either apply or contact the person

behind the position for more

information.


http://www.facebook.com/marketplace



4. Join and get active in groups – The groups on Facebook are just like LinkedIn

Groups, a place to discuss and post news about a

particular topic, industry or interest. You can add

value to the group by joining in or starting

discussions, posting links and other resources to the

wall, moderating or managing sections of the group

and so on.


http://www.theundercoverrecruiter.com/content/top-10-linkedin-groups-job-seekers-must-join

http://www.theundercoverrecruiter.com/content/top-10-linkedin-groups-job-seekers-must-join



5. Posting ads – It’s really simple to set up an ad campaign on

Facebook. You can put a short ad together and link it

to your bio. The more specific you can make it the

better, you only want the right people clicking through

as you pay per click.




• Conclusion

Can Facebook really help you get a job?

If you spend most of your time on Facebook anyway

why not make it productive

Add it to your social media job searching strategy along

with LinkedIn, Twitter and any other platform you use.

Another weapon in your job hunting arsenal is not going

to hurt.




• Facebook Apps

– Branchout is a LinkedIn Clone for Facebook

– BeKnown is for individuals who use Monster

– There are several more apps that I haven’t

reviewed at this time



LinkedIn

• 147 Million Users – US = 56 million users

• Average Age 25 – 54 = 67% of users

• Highest Industry Rate:

– High Tech 14.3%

– Finance 12.4%

– Manufacturing 10.1%

Master LinkedIn First



Should My LinkedIn Profile be

the Same as my Resume?

Blog.jobfully.com



How many of you have a current

LinkedIn Profile?

• Looking for a job? Many companies are

ONLY using LinkedIn to post employment

opportunities

• Not looking for a job? Many recruiters are

prowling LinkedIn looking for industry

talent. Don’t you want to have your door

open to these offers?



LinkedIn Profile

• If you aren’t on there, get on there

• Add a photo http://blog.resumebear.com/comics/oh-

no-they-didnt-linkedin-avatars-gone-wrong/

• Add a headline

• Get a personalize URL

• Create a compelling summary


http://blog.resumebear.com/comics/oh-no-they-didnt-linkedin-avatars-gone-wrong/
















LinkedIn Profile

• Tell a story about each job record

• Accomplishments

• Education

• Volunteer

• Get Recommended

• Join Industry Groups

• Participate and Update Regularly



1st ~ Who’s Reading It

• Resume

– Recruiters, Hiring Managers, contacts that

connect you with a job lead, ATS

• LinkedIn Profile

– People who have heard about you, people

who want to connect with you, recruiters

searching for potential candidates



#2 ~ Why are they Reading it

• Resume

– To assess your qualifications for a specific job


– To learn about you, including where you’ve

worked, who you know, skills, education, talks

you gave, etc.



#3 ~ What do you want the

Readers to get out of it?

• Resume

– To see clearly how you match the job

requirements and find something unique

about your qualifications that set you apart

from all other candidates


– To establish reasons for them to connect with

you, contact you, determine next steps



Now you understand that ~

• Your resumes are for a very targeted

and controlled audience;

• While you don’t necessarily know and

can’t control who looks at your

LinkedIn profile



• Both should move the readers to

take action to reach out

Resume – Only accomplishments,

experience, skills that are relevant to that

specific job

LinkedIn profile – A place where you can tell

your “whole” story and showcase a clear and

cohesive picture of your “brand”



LinkedIn Tips

• Photo is a must! – Having a clear, professional, friendly looking picture

of you (and you alone) is expected.

• Professional Headline – By default LinkedIn will use your most recent job title

for you professional headline. If that is not the job title

you want to be known for, then edit your profile.



LinkedIn Tips

• Summary – Not an objective statement – Facts, facts, and more facts. Tell me about your

accomplishments in as few words as possible, using

numbers and statistics to support the truth. An

example might be

• Key Words – Employers and recruiters are masters of

search. They know the key words they are looking

for.



Worst LinkedIn Summary

• A dynamic leader with the ability to drive

change and proven track record of high

accomplishments in various areas. Highly

organized individual, believes in

empowerment and team work, highly

adaptable, strong business sense,

effective communicator, result-oriented

and can-do attitude.

Careerealism.com



LinkedIn Tips

• Update your status every once in awhile

– Your status pings your connections in their

Network activity

• Don’t use the default Public Profile URL

– Personalize your URL

(LinkedIn.com/in/frankalaniz) vs

(LinkedIn.com/pub/fralaniz23483940)



LinkedIn Tips

• Don’t be a Ghost!

– Make your profile public

– Have a viable up to date presence

– Stay active

– Connect

– Get Recommendations



Twitter

1,681,703 jobs tweeted

in the last 30 days!



Twitter isn’t Stupid!

• Build your profile

– Have a plan

• Follow smart people

• Participate in Twitter Chats

CareerSherpa.net



Tweet Chats

• LinkedIn Chat

• T-Chat

• CB Chat

• Monster Chat

• Job Hunt Chat

• HF Chat



Are Job Boards Dead?

* Surprisingly No!

* Job Board Dependence

* Job Seeker Perspective

* HR/Recruiting Perspective



How to Find a Job



Networking 85%



#1 Networking Mistake

• Asking for a Job!

– Do not ask for a job – ask for help finding a

job!



Googling Your Next Job

Everybody’s first page search results are different!

Based on how you use Google

Acceptable links to Google



Google Scripting

intitle:St Louis intitle:HR Specialist

(intitle:job OR intitle:jobs OR intitle:careers)

(apply OR submit OR eoe)

intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR

intitle:careers) (appy OR submit or eoe)



Results



Descriptive Terms

“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR

intitle:careers) (appy OR submit or eoe)



Organization

Job Search Log

Job Application



Questions/Comments

Frank Alaniz

Missouri Workforce Regional Liaison

[email protected]

www.linkedin.com/in/frankalaniz

@St8Wkr


Webster June 2012 event

Technology

Transcript of Webster June 2012 event