Frameworks and Change London 6 th June Ken Webster and Craig Johnson (Ellen MacArthur Foundation)
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Transcript of Frameworks and Change London 6 th June Ken Webster and Craig Johnson (Ellen MacArthur Foundation)
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Frameworks and Change
London 6th June
Ken Webster and Craig Johnson
(Ellen MacArthur Foundation)
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We are called to be architects of the future, not its victims.R. Buckminster Fuller
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“I have a high regard for metaphor. It is the way we come to understand the world” Ian McGilchrist.
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The mind is inherently embodied.Thought is mostly unconscious. Abstract concepts are largely metaphorical.
George Lakoff
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The world as mechanismUnderstandablePredictableControllable
Linear
Nature as resource and waste dump
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The triumph of the rational economic individualThe rise of the specialistMarkets as arbitersCompetition as primary
Money as value
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Systemic stress
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… a response to a troublesome linear economy?
or variations on business as usual but greener and fairer?
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End of the line?
• Maximum oil output nearby - ‘peak oil’
•Rising trend materials prices
•Systemic stress - biodiversity, water , food, materials, population etc
•Climate change
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A Changed Worldview?
• If the machine inspired the industrial age, the image of the living system may inspire a genuine postindustrial age,’ say Peter Senge et al., in Sloan Management Review.
• You never change things by fighting against the existing reality. To change something, build a new model that makes the old model obsolete. - Buckminster Fuller
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Let’s think of a cherry tree
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Circular Economy framework
Some key principles:• Waste=Food (Technical and Biological
nutrient cycles)• Energy should come from renewable
sources• Diversity is strength• Systems thinking
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Circular Economy design (eg Transport and Food systems)
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A circular economy is not about objects its about systems
thinking in systems and cycles, we become metabolistsGunter Pauli
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