[Webinar] Content Marketing Results- Essential Strategies for Getting the Most out of Your Content
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Transcript of [Webinar] Content Marketing Results- Essential Strategies for Getting the Most out of Your Content
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Copyright © 2011 - All Rights Reserved.
Content Marketing Results 10 Strategies for Getting the Most
Out of Your Content Featured Speaker
Joe Pulizzi
Content Marketing Institute @juntajoe
Host & Moderator
Tim Ash SiteTuners @tim_ash
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Copyright © 2011, SiteTuners.com - All Rights Reserved.
About Joe
• Content marketing evangelist
• Founded Content Marketing Institute
• Co-author, Get Content Get Customers and Managing Content Marketing
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@juntajoe
Essential Content Marketing Strategies Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing
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@juntajoe
TODAY’S AGENDA • Move Fast – 80 Slides in 45 Minutes! • Brief History of Content Marketing • The Latest Research • The Problem with “What?” • Essential activities that Separate the
Good from the Great in Content Marketing
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
Search Engine Optimization
Lead Generation
Social Media
STORYTELLING
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@juntajoe
Example of trying…
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
I see the future and it is
____________
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
Red Bull – The Media Co.
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@juntajoe
Show Me the Research!
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
54% Increasing
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@juntajoe
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@juntajoe
Why Are We Here? Just 36% believe their
content marketing is effective
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@juntajoe
Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content
that Engages
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@juntajoe
THE PROBLEM WITH
WHAT?
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
WHY?
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@juntajoe
Search Engine Optimization
Lead Generation
Social Media Content Marketing
Mission
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@juntajoe
Why?
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@juntajoe
Content Marketing Trends
& Essentials
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@juntajoe
The Niche, Non-Sales Content Platform
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
Story Explosion
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@juntajoe
The Kelly Situation: Product: Complex workforce solutions Target: Largest 5,000 companies globally Deal Size: $50m - $2bn Key Buyer Titles: HR, Procurement, Operations, C-Suite Ave Time to Close: 12-24 months
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@juntajoe
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@juntajoe
Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.
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@juntajoe
The Chief Storyteller
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@juntajoe
The Content Marketing Team Typical roles within your existing team…
Chief Content Officer
Managing Editors
Content Producers
Chief Listening Officers
Content Creators
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@juntajoe
Social Media Public Relations
Marketing Email Mobile Search
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@juntajoe
Example….
Todd Wheatland VP of Thought Leadership Kelly Services
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@juntajoe
Example… Rob Yoegel Content Marketing Director Monetate
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@juntajoe
Leveraging Employees in Content Creation
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
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@juntajoe
Building Content Expertise through Community
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
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@juntajoe
A Rising Tide Lifts All Ships
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@juntajoe
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@juntajoe
Define Your Hit List of Influencers
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@juntajoe
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@juntajoe
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@juntajoe
Paid Events Paid Content
.COM Email Webinars Magazine
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@juntajoe
Get Uncomfortable: If you don’t feel like
you are going to run off the road, you are not driving fast enough.
http://taylordowns.com
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