The Essential Webinar Cheat Sheet Infographic...THE ESSENTIAL Webinar Cheat Sheet Ace your next...
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Want more answers? Get all the answers to your burning webinar questions in our new benchmark report: The 2017 Big Book of Webinar Stats. Maximize registraons by promong early and oſten all the way up to the big day. 1 What’s the best day and me to host a webinar? How do I drive engagement during my webinar? What is the average webinar attendance rate? Download The Report THE ESSENTIAL Webinar Cheat Sheet Ace your next webinar with the actionable insights we’ve uncovered from analyzing over 350,000 webinars. PROMOTION THAT WORKS SCHEDULING SECRETS Webinars on Thursday at 11:00am aract the most registrants and aendees. If you have aendees on both coasts, the best me is 12:00pm PST/ 3:00pm EST. 1 Use polls, handouts, surveys, ask quesons and have fun. More people register on Tuesday than any other day, so focus promoonal efforts on that day. 1 Percent of Registraons Sunday Monday Tuesday Wednesday Thursday Friday Saturday 6% 17% 24% 15% 16% Sunday 14% 8% Mountain 1pm Central 2pm Eastern 3pm Pacific 12pm How long should my webinar be? DRIVING ENGAGEMENT Shorter isn’t always beer. The average aendee viewing me is 61 minutes. Remember, it’s difficult to influence aendance rate. You’re beer off focusing your energy on driving registraons. Should I really be producing webinars? Sources: 1. GoToWebinar, The 2017 Big Book of Webinar Stats 2. ClickZ, “Only 16 Percent of B2B Consumers Prefer Live Webinars” 3. InsideSales.com, Opmal Lead Generaon Methods Demand Gen Employee T raining Customer T raining 10% Handouts 11% 15% 14% Polls 7% 8% 16% 8% Surveys 14% of webinars take advantage of webinar engagement features. 1 40% 84% of B2B consumers opt for replays over live webinars anyway – so remember to record. 2 37% average aendance rate for markeng webinars. 1 When should I promote my webinar? 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads. 3 61% of all webinars are hosted by B2B companies. 1 What types of webinar tles work best? 4 more effecve tle formulas: 1. How to [do something awesome] 2. [Really interesng topic] 101 3. A New Way to Help [blank] Do [blank] 4. Trends in [blank] You Have to Know About List tles aract 43% more registrants than non-list tles. 1 WINNING RESULTS In fact, longer webinars aract more registraons. 60-minute webinars aract 2.1X more registraons than 30-minute webinars, and 90-minute webinars aract 4.6X as many. 1 Percent of Webinars That Use Engagement Features © 2017 LogMeIn, Inc. All rights reserved. 10.30.2017/BX00236/PDF Percent of Registraons 33% of registraons occur the day of the webinar. 4 weeks prior to webinar 3 weeks prior to webinar 2 weeks prior to webinar 1 week prior to webinar 7% 8% 69% 16%
Transcript of The Essential Webinar Cheat Sheet Infographic...THE ESSENTIAL Webinar Cheat Sheet Ace your next...
Want more answers?Get all the answers to your burning webinar questions in our new benchmark report: The 2017 Big Book of Webinar Stats.
Maximize registrations by promoting early and often all the way up to the big day.1
What’s the best day and time to host a webinar?
How do I drive engagement during my webinar?
What is the average webinar attendance rate?
Download The Report
THE ESSENTIAL
Webinar Cheat SheetAce your next webinar with the actionable insights we’ve uncovered from analyzing over 350,000 webinars.
PROMOTION THAT WORKS
SCHEDULING SECRETS
Webinars on Thursday at 11:00am attract the most registrants and attendees. If you have attendees on both coasts, the best time is 12:00pm PST/ 3:00pm EST.1
Use polls, handouts, surveys, ask questions and have fun.
More people register on Tuesday than any other day, so focus promotional efforts on that day.1
Percent of Registrations
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
6%
17%
24%
15%
16%
Sunday
14%
8%
Mountain1pm
Central2pm
Eastern3pm
Pacific12pm
How long should my webinar be? DRIVING ENGAGEMENT
Shorter isn’t always better.
The average attendee viewing time is 61 minutes.
Remember, it’s difficult to influence attendance rate. You’re better off focusing your energy on driving registrations.
Should I really be producing webinars?
Sources:1. GoToWebinar, The 2017 Big Book of Webinar Stats2. ClickZ, “Only 16 Percent of B2B Consumers Prefer Live Webinars”3. InsideSales.com, Optimal Lead Generation Methods
Demand Gen Employee Training Customer Training
10% Handouts 11% 15%
14% Polls 7% 8%
16% 8% Surveys 14%
of webinars take advantage ofwebinar engagement features.140%
84% of B2B consumers opt for replays over live webinars anyway – so remember to record.2
37% average attendance rate for marketing webinars.1
When should I promote my webinar?
73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads.3
61% of all webinars are hosted by B2B companies.1
What types of webinar titles work best?
4 more effective title formulas:1. How to [do something awesome]2. [Really interesting topic] 1013. A New Way to Help [blank]Do [blank]4. Trends in [blank] You Have toKnow About
List titles attract 43% more registrants than non-list titles.1
WINNING RESULTS
In fact, longer webinars attract more registrations. 60-minute webinars attract 2.1X more registrations than 30-minute webinars, and 90-minute webinars attract 4.6X as many.1
Percent of Webinars That Use Engagement Features
© 2017 LogMeIn, Inc. All rights reserved. 10.30.2017/BX00236/PDF
Percent of Registrations
33% of registrations
occur the day of the webinar.
4 weeks prior to webinar
3 weeks prior to webinar
2 weeks prior to webinar
1 week prior to webinar
7% 8%
69%
16%
