Telco Applications for modern businessWebinar Series 1 - Practical guide to create SMS Applications

MarketingCustomer care

Production WarehouseWorkforce Mgt Delivery

Telco Applications for Modern Business

Part 01Practical guide to create SMS applications

Part 02Beyond boundaries for Telco applications ; Use USSD API to enable access to all

Part 03 Telco APIs to mash up messaging with location

Part 04Use Mobile account to power your application

Webinar Presenter

Jason JebanesanAccount Manager,hSenid Mobile, Singapore

Topics addressed

What are Telco Assets?

Are businesses making use of Telco Assets?

Step by step guide to create a SMS Application

Best Practices to create Telco Applications

Getting started with Telco Applications

Why Telco Applications?

1.Order2.Promos3.Feedback4.Outlets

What are Telco Assets?

SMS for messaging

USSDfor quick access

Locationfor locate places & people

Mobile Account for charging

Loyal Subscriber BaseTelcos have a large number of

mobile subscriptions that can be reached

Wide AccessibilityTelco Applications can be accessed by any

mobile device without

Network assets Telco Network assets such as

Messaging, Location, Mobile a/c can be used to build applications

Why Telco Applications?

Localization Telco Applications can be used to

address local market needs effectively

Telco Applications

Can save 1/10 th of the cost compared to building a mobile app

Ability to localize better with the local Telco

Very easy and quick start-up to build Telco Applications

Are businesses making use of Telco Assets ?

Problems solved by Telco Applications

Coffee shop owner

1.Order2.Promos3.Feedback4.Outlets

USSD

SMS

Location

Mobile A/C

Dial #141# to register

Send SMS for 141 for feedback

Use subscriber location for promotions

Charge using the mobile account

Give value to the existing business

Are businesses making use of Telco Assets ?

Telco Application examples

5 steps to create a Telco Application

1Apps to

SUPPORT businesses

Two main business models

Coffee shop

M-Banking

Pizza promo

Restaurants Customer care

Entertainment Taxi finder

Agriculture

Step 1 – Do you have an app idea?

2Apps to CREATE

businesses

5 steps to create a Telco Application

Step 2 – Developer Portal for Techies

Customer

1. Send offers

2. Receive offers

SMS FlowUser Interface

View FeedbackView sent offers

Your Program

Coffee shop owner

3. Send feedback

4. Receive feedback

5 steps to create a Telco Application

Step 3 – Develop and Test with simulator

Your Application

Simulator

API guidesSample applications

Support multiple languages

Development

TestingSimulator guides

SMSUSSDLocationChargingSubscription

5 steps to create a Telco Application

hSenid Mobile’s APIsInitiative to take

developers global

Step 4 – Deploy with Telco

http://devspace.hsenidmobile.com/

5 steps to create a Telco Application

Social Media Telco App Store Businesses Promotions

Step 5 - Marketing your application

Marketing to business’s consumers

Go viral

?Address subscribers’ needs

5 steps to create a Telco Application

Best Practices 3

1. Design the business model for your application

1Apps to

SUPPORT businesses

2Apps to CREATE

businesses

2. Identify the target market of your application

À bientôt

Do you researchIdentify the market needsPlan how the application will work

3. Build marketing strategies

Social Media Telco App Store Business Promotions

International Telco Application Developer Hackathon6-7 June

Getting started with Telco Applications

FB event Search for TADHack Sri Lanka 2014

TADHack Line updevspace.hsenidmobile.com

Youtube - Application development Search for hsenid mobile developer communities

Official site http://tadhack.com/2014/

Telco APIs to mash up messaging with location

Next Webinar

MarketingCustomer care

Production WarehouseWorkforce Mgt Delivery

Part 01Practical guide to create SMS applications

Part 02Beyond boundaries for Telco applications ; Use USSD API to enable access to all

Part 03 Telco APIs to mash up messaging with location

Part 04Use Mobile account to power your application

For more information: : devspace@hSenidMobile.com

© 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.

Thank You