Web 2.0

Web 1.0

When it all began, the web was information-based. People went to websites for information (and many of us put up online brochures).

Brands offered information and sometimes a place to buy product, remember click’s and mortar?

The New York Times and other content- delivery sites delivered content.

Web 1.5

The first websites were one-way communication. Amazon changed that a bit with a Web 1.5 feature. When you bought a book at Amazon, it began showing you what other people who bought that book also purchased. It was an effort to up-sell, but it brought in

the community. E-Bay, a web 1.0 site, was on the cusp of 1.5 as well. It offered assurances and ratings of sellers. The community could interact with the site, and the site related the information to users.

Web 2.0

Web 2.0 refers to a perceived second generation of web-based communities and hosted services -- such as social-networking sites, wikis (like mowiki) -- which facilitate collaboration and sharing between users. (From Wikipedia, a Web 2.0 site)

I agree that made almost no sense. Partly because, and this is important, no one really knows how to define Web 2.0. We just know some weird stuff is going on online.

Web 2.0

Web 2.0

http://www.youtube.com/watch?v=nsa5ZTRJQ5w

Now that everything is cleared up. A movie compliments of a Web 2.0 site:

Web 2.0

Think of Web 2.0 as a community. It isn’t a message to a consumer, it’s a consumer interaction.

Web 1.0 is nbc.com. They put up an episode of Scrubs on the front page, and we watch it.

Web 2.0 is YouTube. Users upload content and people vote on the content. Videos that are most watched are featured on the front page.

Web 2.0

Web 1.0 is computer games like Quake, Doom, Sim City, and Grand Theft Auto.

Web 2.0 is World of Warcarft, Second Life, Barbie World, Coke’s world, and Virtual Laguna Beach.

Web 2.0

Web 2.0 is also RSS.

Really Simple Syndication (RSS) is like a postal worker for the net. You subscribe to a blog, podcast, your favorite columnist at the NY Times, the comment section of a blog, whatever has this:

The content is delivered to you when it’s updated.

Web 2.0

Social Networking is web 2.0. Here are some of the networks out there.

Web 2.0

There are many other social networks sprouting up around blogs, video sharing sites, and photo sharing sites.

But I want to talk about one in particular.

Web 2.0

Facebook was launched as a college-only social network. Thus, young people aspired to be in Facebook. One only got into Facebook, when they got into College.

Plus Facebook didn’t have the negative stalker issues Myspace had.

Facebook - some stats

• Facebook has since opened up to anyone. • 25 million people signed up. • 1% of all time spent on the internet is there. • 1 billion photos on the site already. 6 million

uploaded daily. 70k per second. • Facebook is the biggest photo sharing site on

the internet, beating Yahoo’s Flikr. • Projected to have 50 million people at the

end of this year.

Facebook Groups

It’s the ease of the Groups feature, both in creation and in joining Facebook that makes this critical to brands.

The term “For fun -- totally pointless” offers the chance to make a group about anything.

All of our clients have a Facebook group

Facebook Groups

Fisher Price Little PeopleFisher-Price Tricycle GangFisher Price toys were better when they were choking hazards

Maid of the Mist alumni

I hate the Welchs Grape Juice girlI would kill for a pack of welchs fruit snacks

Facebook polls

Since people give accurate information about themselves, it’s simple to poll a segment of Facebook.

Final thoughts

Web 2.0 is conversation. It’s interaction, not just with the site (we interact with every site we visit), but with the people on the site.

In terms of marketing, the rapid, almost absurd growth of Facebook should be watched. Facebook, when compared to Myspace also trends to higher social status. Facebook is for College grads.

Each one of these sites could have a whole presentation -- the Second Life one R-rated. I just wanted to tell you more about Facebook.