Burgio Massimo Trend Conferencie Bratislava 2008 Trends In Internet Marketing
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)
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Transcript of Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)
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social media strategies
massimo burgio global search interactive / sempo
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Global Search Interactive –-- la agencia
SEMPO Search Engine Marketing Professional Organization --- la industria
Burning Man –-- el network
Asturias Paraiso Cultural –-- proyecto muerto
quien es massimo burgio?
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BUSCADORESBASICOS
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que sabéis de….?buscadoresalgoritmosspiders/crawlerslink popularitykeyword relevancy/densitypagerankSEO - search engine optimizationkeyword researchrelevancia orgánica vs. PPC
content is kingROC (relevant optimized content) es emperador
la importancia de los buscadores
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como funcionan los buscadores
google caffeine 2010
relevancia en los buscadores y performance web
analytics, indicadores de performance y conversiones
copywriting para los buscadores
optimizacion medios digitales (social media optimization)
search marketing basics
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la performance de los buscadores
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the importance of SEO
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search-engine friendly copywriting
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WEB 2.0BASICS
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ya no existen consumidores pasivos!cada consumidor también es usuario, productor y participa en comunidadestambién hay súper-usuarios con súper-poderes: los e-fluencers!
el nuevo poder de los usuarios
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perseveranceproactivity
patiencepassion
4PSMM
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procrastinatepanic pushpresume4PDON’T
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perseverance is the key: dancing man
http://bit.ly/dancing-man-video
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• Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting
social media networks: facebook what?
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after all, social is better than porn
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users roam all over the internet
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hay conversaciones por todas partes
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social media strategies: goals
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social media performance by channel
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social media performance by channel
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social media performance by channel
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source: cmo.com
social media performance by channel
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social media marketing by time + resources
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findyourownsocialway
the best solution for your business?
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digital rights vs. distribution• facebook TOS• RSS feeds• creative commons
privacy vs. communication• what privacy?• tone of communication• active participation
ethics vs. spam• transparency• opt-in / no spam• listen, don’t shout
the dark side of social media marketing
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MARKETING EN LAS REDES SOCIALES
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comentarios en otros blogsmenos tiempo / libertad de frecuencia no hay control sobre el mensaje principalpuede generar traficogenera autoridad / la fuente puede ser e-fluential
crear su propio blogtime-consuming / necesita recurso editoriales mas control sobre el mensajeefecto SEOmuestra tu personalidad
guests authors’ blogs very time-consuming difícil reclutar autorescompromiso de temporada largamuestra tu personalidadgenera mucha autoridad
blogs: estrategias editoriales
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ser parte del circulo participar a las conversaciones, involucrarse con todos los grupos target
herramientas básicas: redes socialesfacebook: instrumento de marketing y fenómeno socialfacebook: usuarios, paginas, grupos, aplicaciones y másredes básicas: facebook, myspace, hi5, tuenti, youtube, flickr, linkedinredes básicas viajes/opiniones: tripadvisor.com, trivago.es y mucho masotras herramientas: twitter, podcast, concursos, videos
marketing en las redes sociales
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identidad digital 2.0
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tono conversacional en las redes sociales
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tono conversacional en las redes sociales
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conversation tone on social media networks
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relaciones con grupos en target
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massimo burgioglobal search interactive / sempowww.globalsearchinteractive.net www.sempo.orgwww.massimoburgio.com
gracias!