Web and Social Media Institute

All sessions are here in Wilson A

Brought to you by…

AIDS Education and Training Centers AETC National Resource Center

Northwest AETC

TARGET Center

AIDS.GOV

Web and Social Media Institute 101:

Starting the Conversation

Today’s Presenters Judy Collins

AETC National Resource Center (AETC NRC)

Bruce MaederNorthwest AETC

Jenna Kah Bardwell AETC NRC

Nicolé Mandel, Moderator AETC NRC, TARGET Center

Learning Objectives By the end of this session, participants will be

able to: Improve their online presence by featuring high-value

content Work with technical staff or contractors to establish 1-3

new online tools for their organizations Orient colleagues to the basic operations of 3-5 online

tools

Overview of Session

Some questions Introduction to popular formats Planning tools POST approach Planning in practice: case study Debrief

Me and the WebMy comfort with using the web as a consumer of information & education

1.not comfortable

2.somewhat comfortable

3.mixed experience

4.comfortable

5.very comfortable

Me and the Web

My comfort with using the web as a provider of information & education

1.not comfortable

2.somewhat comfortable

3.mixed experience

4.comfortable

5.very comfortable

Me and Social Media: Facebook

1. I don’t have an account

2. I have an account but don’t really check it

3. I’m on at least every week or so

4. I post a fair amount and comment on my friends’ status

5. I think I’m addicted…

Me and Social Media: Twitter

1. I don’t really even know what it is…

2. I know what it is, but don’t have an account

3. I have an account

4. I’m on at least every week or so

5. I tweet and retweet fairly often

6. I think I’m addicted…

Your Ryan White ProgramWe have:

1.A website

2.A Facebook page

3.A Twitter account

4.More than 1 of the above

5.None of the above or other

Pecha Kucha #1

What is Social Media?

Pecha Kucha #2

Tour of the Most Popular Social Spaces

Questions and Answers

Tools: the wheel has been inventedFact Sheets

Learn the basics & get inspiration

Planning Guides Sort out your priorities and objectives Assess your organization’s capacity Create a plan

TrainingBuild staff skills and keep improving

POST Approach

Bernoff The POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007. http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1, 2009.

Who are you trying to reach? What do you know about how/if they use social

media? How can you find out more?

What do you want to accomplish with social media?

How might social media support your organization’s mission and/or communications plan?

How might social media support your organization’s overall outreach and communications strategies?

How will you get your organization to embrace your social media effort?

Is there an “offline” component that you need to support/connect to, such as your community advisory board, special events, education and testing campaigns, or fundraising?

What technology do you need to support your objectives?

What do you have the capacity to implement?

Exercise: What Should This Program Do in the New Media Sphere?

Instructions: Choose a case, and form in groups Use the worksheet to start the social media plan

for your organization Indicate where you may need more

information Report back and discuss

Exercise Debrief What audiences make sense for your program? Did you come up with goals? How might social media relate to your

organization’s communications strategy? Which technology or platform are you

considering? What else do you need to know?

And how can you find it out?

Thank you!and,

enter our raffle!!

Web and Social Media Institute

201: Maximizing Your Impact

Tuesday 11/27 at 1:30

301: Measuring Value

Wednesday 11/28 at 10:00

All sessions are here in Wilson A