Hill School Laptop Institute August 2010 File Storage and Saving Documents.
Laptop Institute: Marketing Your School Using Social Media
45
Marketing with Social Media The Problem The Marketplac e The Best Practice s The Tips for Success The Partnershi p Unused Section Space 1 Unused Sectio n Space 2
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Presentation at the Lausanne Laptop Institute
Transcript of Laptop Institute: Marketing Your School Using Social Media
Marketing with
Social Media
The Problem
The Marketplace
The Best Practices
The Tips for
Success The
Partnership
Unused Section Space 1
Unused Section Space 2
Core Message
Where Users are in Control
• Share content (Digg, deli.cio.us)• Publish content (Flickr, YouTube)• Connect with others (Facebook,
LinkedIn)
Alumni – Facebook personal profile
Alumni – Facebook group
Alumni – Facebook page
Alumni – LinkedIn
Alumni – another example LinkedIn
Admission– Facebook inquiry page
Admission – Facebook accepted not yet enrolled group
Admission – Enrolled not matriculated
Affinity – Facebook
Affinity – Facebook
Affinity – Twitter
Affinity – Twitter
Affinity – Flickr
Affinity – You Tube
#1
#2
#3
Why Lorrie has a job…
We Need…
• Online donation forms• Online applications• Easy-to-access forms• Secure collaboration between
teachers/students• And more…
Want to learn more or find out what to do next
Want to share what they’ve learned or encourage others to do something
1. Builds excitement2. Introduces school to new audience3. Creates buzz
1. Deepens commitment
2. Informs and engages its constituents
3. Provides substance beyond the style
Sports Community andSchool Community
Want to share what they’ve learned or encourage others to do something
1. Builds excitement2. Introduces school to new audience3. Creates buzz
1. Deepens commitment
2. Informs and engages its constituents
3. Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
Your Web Site
From Social Media to School SiteFacebook
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Core Message
Thanks to…
• Seth Godin – Flipping the Funnel• Beth kanter –
How to Think Like a Nonprofit Social Media Genius
• Evelyn McCormack – Using 2.0 and Social Media to Reach Your Audience
• Larry Weber – Marketing to the Social Web
