1

Bilingual School

Gabriela CarvalhoWomen’s Business Leadership Part I

Professor Frey12/08/2010

2

Intro

My name is Gabriela. I’m 21 years old.

I live in a small town in Brazil, Casa Branca. - 25,000 people

- great condition of life

- don’t have a good English school

- a lot of people need to move to another country to learn English, even who don’t like.

3

Bilingual school

-Portuguese and English

-Classes during the morning and extra actives, like theater, music and sports.

4

Target customer

– 4 to 7 years old, in the beginning, than will increasing the grades every year

– boys and girls

5

Supporting Research

- Start to learn English since very young.

- Have an opportunity of extras actives

- To be prepare to live in different culture.

6

Financials

- Pay twice of the regular school.

- Won’t pay more the extras activities and English class.

7

Actions

- Make a Market Research with the parents of my target customer

- Teacher: able to teach in English and Portuguese.

8

Continuous Learning

Make contact with others bilingual school and bilingual workers.

9

Thank you!!!