Waves of Communication - Communicating Through The Change Curve
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Transcript of Waves of Communication - Communicating Through The Change Curve
Small Commercial Loans Initiative
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Q4-15 Q1-16 Q3-16 Q4-16Q2-16
NOV DEC JAN FEB MAR APR AUG SEP OCTMAY JUN JULAUG SEP OCT
Define the Change Prepare for Change Make the Change Happen Make the Change Stick
UNDERSTANDING
ADOPTION
REINFORCEMENT
The AWARENESS phase focuses on informing impacted stakeholders that: • Initiative is happening• What change is about• Benefits• When to expect
changes
The UNDERSTANDING phase builds on the Awareness Phase to provide more direct and targeted information (What’s In It For Me) regarding the specific changes to occur
The ADOPTION phase focuses on showing: • Set expectations• Timeline updates• Necessary info to
know prior to training and during roll-out
The REINFORCEMENT phase provides:• Day 1 scenarios• Support for leaders
to reinforce changes• Information and
motivation to:• Sustain adoption• Drive proficiency
The SUSTAINMENT phase provides messaging support acknowledging • Post go-live updates
Business benefits are being achieved
• Tracking adoption outcomes
Validation
Information(General)
Structure
Involvement(Change Agents)
AlignmentSUSTAINMENT
Communication(Targeted)
AWARENESS Go Live
SCL Communication Phases