Warid Telecom

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Letter of Transmittal January 14, 2009 Tabassum Siddique Lecturer DBA , IIUC Subject: Customer Service of Warid Telecom in Bangladesh. Here is the report on the “Customer service of Warid Telecom in Bangladesh” that we have prepared which is the part of our “Business Communication” subject. The report was prepared on the primary and secondary data collected from different sources of Bangladesh. Data are classified, graphical and tabulated by depending on services or areas. We sincerely hope that this report and recommendations would help you getting some effective information’s. We have tried to make a better report which will also help us in future. Sincerely yours 1. Nowrin Morshed 2. Afroza Sultana 3. Ayesha Mezbeen 4. Naima Sultana 5. Shamima Akter Tazin Students of BBA, 4 th semester, Sec-B IIUC Report on Warid Telecom Page 1 of 55

Transcript of Warid Telecom

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Letter of Transmittal

January 14, 2009

Tabassum SiddiqueLecturerDBA , IIUC

Subject: Customer Service of Warid Telecom in Bangladesh.

Here is the report on the “Customer service of Warid Telecom in Bangladesh” that we have prepared which is the part of our “Business Communication” subject.

The report was prepared on the primary and secondary data collected from different sources of Bangladesh. Data are classified, graphical and tabulated by depending on services or areas.

We sincerely hope that this report and recommendations would help you getting some effective information’s. We have tried to make a better report which will also help us in future.

Sincerely yours

1. Nowrin Morshed 2. Afroza Sultana3. Ayesha Mezbeen 4. Naima Sultana5. Shamima Akter Tazin

Students of BBA, 4th semester, Sec-BIIUC

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Executive Summary

We are willing to prepare a report on a mobile company. The name of our company is WARID Telecom. For this task we have taken different kinds of steps. We have decided who will take which part. Then, we have collected all most all essential documents for the report. Such as, we have visited to Franchise Centers for that purpose. Apart from this, we also tried to make a group on how to collect the data and talking with the customers. We are always ready to take information, as our object is to make our assignment in real manner. We left no stone unturned to make it as real as possible. We worked hard for our report to make it fruitful. But, it may have some limitations which will overcome in future by our efforts.

Warid Telecom is a Service Oriented Company which works on the Tele communication sector, is continuously playing an outstanding role for developing a better Telecommunication market in the Bangladesh. The study will give an insight view of development and changes to the readers, specialy the users and an idea of changing patterns of the market and will also help them to justify.

The study report is organized mainly in chapters. At first, it will give a brief description of the history of Warid Telecom and the back ground of set up of Telecommunication in Bangladesh, and their nature of business. We can get information about the past situation of the Tele Communication in Bangladesh. Then will give an outlook of problems of present market operation, research findings and few recommendations to resolve the problems. And at last the conclusion.

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Table Of Content

Part Page no

1. Letter of transmittal 12. Executive summary 23. Table of contents 3 4. List of illustrations 4 5. Preface 56. Background of the report 67. Methodology of the report 78. Objective of the report 89. Limitations of the report

CHAPTER -1 9

10. Corporate profile 11. Introduction 1112. Vision of Warid 113. Missions of WaridCustomer service of Warid Telecom in Bangladesh: 14. Business overview 15. Product and services 16. Sim services 17. Current offers of Warid 18. Special offers for customers 19. Key strengths 20. Comparison with other telecom companies

CHAPTER -2

21. Report findings22. Summary23. Conculation24. Recommendation 25. Reference

List of Illustrations

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Table Part Page no

.. Business centers 13 .. Franchises centers 13

Graph

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Preface

International Islamic University Chittagong (IIUC) is a well –reputed Institution, which aims at producing the learner’s with perfect knowledge, WE Discipline, with moral values and is to prepare young man and woman for Challenging career of management in an international environment.

Practical education is an important part of the curriculam of the Business Education IIUC has included a compulsory comprehensive “Business Communication” in BBA curriculum. This course is designed with excellent combination of theoretical and Practical aspects to provide an opportunity to the student on the job Exposure, the students are sent to different organizations with a view to Fulfilling their degree requirement. We have been assigned to “Customer Service of Warid Telecom in Bangladesh”

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Background Of The Report

The report word is a part of the BBA program. BBA is one of the

most Dynamic degrees in this competitive world. The main objective

of the Scheme is to provide practical training in handling different

issues of Contemporary challenges relating to jobs. It helps to bridge

the gap between Theory and practices.

For our report program we are selected “Customer Service of

Warid Telecom in Bangladesh” which is one of the most growing

Telecommunication and we are successfully completed this program .

Methodology of The Report

This report has been prepared on the basis of the experience

gained during the period of the report. We were use primary and

secondary data for the purpose of the report. The sources of

secondary data were as collected by web site. The collected data and

information have been tabulated, processed, analyzed and graphically

presented in order to make the study more informative, useful and

purposeful.

Types

Business research can be classified from four points of view. Those

are, form the view point of objective, and form the view point of

function, from the view point of nature of data and from the view

point of research place.

From the view point objective, it was an applied research

because this research was conducted to answer some

certain questions or to make some decision about a

particular course of action.

From the view point of function, it was a descriptive

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research, which was conducted to describe the current

position of Customer Satisfaction of a mobile company.

From the view point of nature of data, it was a

quantitative research, as the findings of the research were

expressed in from of quantity figure.

From the view point of research place, it was a field

research, because we conducted this research through

questionnaire survey.

Formulation

Formulation means to get an insight about the underlying cause of the

research. To formulate the research, I had conducted Literary Survey;

it is the survey of books, journals, periodicals etc. related to the topic

of the research.

Design

“A research design is a master plan specifying the method and

procedures for collecting and analyzing the needed information”

(Zikmund, 2000). The data will be collected is the aspect of research

design. There are four designs to collect data.

Survey Method.

Observation Method.

Experimental Method.

Secondary Data Study.

Survey Method

Researchers frequently use survey methods. It is the most important

and popular method. For the purpose of my research, we had also

conducted survey method. This survey method can be classified into

three ways.

From the view point of questionnaire, I had conducted this

survey through structured questionnaire or close ended

questionnaire. Because I have imposed a limit in the

questionnaire, respondents cannot go beyond the given

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answers.

From the view point of time frame, it was a cross sectional

study because various segments of population are asked

questions at single point of time.

From the view point of communication, it was a survey

through Human Interactive Media. In here I had collected

all the data through personal Interview.

Sampling Plan

Most marketing studies involve a sample or subgroup of the total

population, rather than a census of the entire group. A sample has

been defined as a part of the population which is selected for

investigation. Or “Sampling is the technique of drawing samples from

population” (Donald & Hawkins, 1993). There are two types of

sampling:

1. Probability Sampling or Random Sampling and

2. Non Probability Sampling or Purposive Sampling.

Probability Sampling

We have selected probability sampling technique for the survey and

my sample size was the xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx. I have

conducted my survey on dealers in three different areas of

Chittagong. These are 1. Muradpur 2. Agrabad (Boro pol) 3.

Chokbazar. While choosing my sample I didn’t followed any

restriction, so it was an unrestricted probability sampling.

Data Collection

To measure this abstract concept I had used numerical scale

technique in which both numeric and words were used to major the

concept. And the scale was interval scale in which numbers were used

to show the orders as well as interval of the concepts.

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The primary sources of data collection were dealers and workshops

which were selected randomly. I had selected those

dealers and workshops randomly and asked them question on the

basis of my questionnaire for data collection.

Data Analysis

After collecting the data, I had done data analysis. “Data analysis is

done to understand that analysis consist of summarizing, rearranging,

ordering or manipulating data” (Zikmund, 2000). The mean of

numerical value derived from all respondents have been collected

according to their given numerical order. I had ranked the factors

within the dimension according to their mean score and also

presented through various graph and pie chart.

Objectives Of The Report

The Main Objectives:

To gather practical experience and knowledge.

To apply those experience and knowledge in practical life in

future.

The Supportive Objectives:

To fulfill the partial requirement of the course out line of

Telecommunication.

To study various objectives and principals of customer Service

of Warid Telecom.

To know organizational frame work of customer Service of

Warid Telecom.

To acquaint with the services and facilities rendered by

Customer Service of Warid Telecom.

To examine the norms of Customer Service of Warid Telecom.

To evaluate their customer satisfaction.

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To find out the problems and prospects in this section.

Limitations Of The Report

It is not possible to reflect actual situation by considering limited resources. With a very short prriod of time it is not easy to complete all the aspects of telecommunication service clearly. But we tried our best to fulfill all the shortomings and tried to gather necessary data so far as possible. We tried to focus on the customer service of the Warid.

Our diligent efforts, there may have lacking for less understanding.

The limitations are:

With in short period of time to know everything.Communication gap with my respective preparing report.Short range of data analysis.Lack of depth of telecommunication knowledge.Insufficient investigation in all activities of service.

Telecommunication Of Bangladesh

Background

After independence of The Peoples Republic of Bangladesh in 1971, Bangladesh Telegraph & Telephone (T&T) Department was created under the Ministry of Posts & Telecommunications with a view to run the telecommunication services on commercial basis. The Bangladesh T & T Department was converted into a corporate body in 1976. In pursuance of Ordinance No. XII promulgated by the President of the Peoples Republic of Bangladesh on 24th February, 1979 The Bangladesh Telegraph & Telephone Board (BTTB) came into existence. At this moment BTTB is providing basic telecommunication services through out the country and also providing carriers to communicate with the outside world. BTTB is also providing some value added services as Dial-Up and Leased Line Internet services, International Private Leased Circuit (IPLC) services, Digital Subscribers Line (DSL), Telex Services and Packet Switch Data Network (PSDN) services.

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Regulatory Framework

The Ministry of Posts & Telecommunications (MOPT) holds the responsibility of sector regulation. The Telegraph Act of 1985 is the primary law governing the sector and granted the government exclusive power to establish and provide all telecommunications services and products. The Wireless Telegraphy Act of 1933 governs the operation of one way Radio Communications, Paging and Radio services. The BTTB Ordinance of 1979 provided BTTB the monopoly rights and powers for issuing license for telecommunications and wireless services. In October, 1995 Government of Bangladesh (GOB) amended the BTTB Ordinance, 1979 and transferred the regulatory authority from BTTB to MOPT. Now MOPT is in process of forming a regulatory body naming Telecommunication Regulatory Board (TRB). Presently MOPT is the principal telecommunications policy maker. Other institutions, such as Ministry of Finance and the Planning Commission are also involved in policy making process.

Telecommunications In Bangladesh – General

Basic Fact on Bangladesh Telecommunication Description Unit Total Telephone in use in Bangladesh

6,02986

BTTB ( T&T) 4, 74,322BTTB –Urban 411,427BTTB – Rural 57,077Private Telecom 1, 28, 664Tele density 0.50 %Cellular Users 212,200 (April ,00)Card Phone in Use 1, 381Public Call office 630Telex Subscribers 1,600Paging & radio Trunking Subscribers

7000

International Voice circuit : 2,107International Trunk Exchange 3Total International Circuit 3936Nation Wide Dialing ( NWD) Circuit

21930

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Switching 61%

Transmission 75%

Telecommunication Equipment Manufacturing facilities

Telephone Shilpha Sangstha (TSS) , at Tongi, and Bangladesh Cable Shilpha (BCS) Ltd. at Khulna

V Sat 50 ISPs ( Plus private Organizations )

Ground Satellite Station 4Network Digitalization  Expected demand for Telephone

1, 72,095

Source : BTTB 1999

Telecommunication Operators in BangladeshName of Operator Licens

e Granted

Function

Bangladesh Rural Telecom Authority (BRTA)

1989 Establishment, Operation and Maintenance of Digital Telephone Exchanges in 200 Thanas.

Sheba Telecom (Pvt.) Ltd. 1989 Rural Telecom Services in 199 Thanas and Cellular Mobile Radio Telephone Services.

Pacific Bangladesh Telephone Ltd. (PBTL)

1989 Cellular Radio Telephone Services.

Grameen Phone (GP)Consortium

1996 Cellular Mobile Radio Telephone Services.

Telecom Malaysia International Bangladesh (TMIB)

1996 Cellular Mobile Radio Telephone Services.

Bangladesh Telecom (Pvt.) Limited (BTL)

1989 Paging, Radio Trunking and Riverine Telecom services

Available Telecommunications Services

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At present following services are being offered by BTTB:

1. Basic telephonyAt the end of 1998-99 fiscal year Bangladesh T & T Board had 631 Telephone Exchanges with a total capacity of 4,74,322 lines. BTTB started operating digital local exchanges after installation of six NEC-NEAX 61E exchanges in the Dhaka Telecom Region Network in 1990-91 fiscal year with initial total capacity of 26,000 lines. Upto 1998-99 financial year fifteen (six NEC-NEAX 61E exchanges, seven ALCATEL E-10 exchanges and two ITALTEL exchanges), twelve (nine ALCATEL E-10 exchanges and three ITALTEL exchanges), ten (four ALCATEL E-10 exchanges, three GDT exchanges and three ITALTEL exchanges) and seven (One ALCATEL E-10 exchange, two ITALTEL exchanges and four ZTE exchanges) local digital exchanges were installed in Dhaka, Chittagong, Khulna and Rajshahi Telecom Regions respectively. Exchange status of Analog and Digital telephone lines are given.BTTB Telephone Exchange Status(As of 30th June, 1999)

Region Type Number ofExchanges

Capacity Connection

PendingDemand

Dhaka Analog 24 74,000 70,689 1812Digital 15 173,529 169,836 69,430

Chittagong

Analog 31 22,720 18,632 8,542Digital 12 71,000 63,435 2,802

Khulna Analog 36 25,400 22,201 8,962Digital 10 26,700 21,347 3,648

Rajshahi Analog 17 19,400 18,274 5,016Digital 07 17,272 12,213 2,980

Country Total

Analog 108 141,520 129,796 75,842Digital 44 288,501 266,831 78,860

BTTB Network Switching

Type of Exchange

Number of Exchange

Equipped Capacity (No of Lines )

Working Lines

Automatic Digital

37 290 000 272 337

Automatic Analog

112 135 000 120 250

Manual C.B 136 21 695 19 786

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Magneto 343 21 172 19 052Total 624 474 867 431 435Exchange Fill     90. 85 %Digitalization Rate

    62.54 %

Source : BTTB , 1999

Public telephone servicesYears ago coin boxes were used in the urban areas and land line wireless public call offices (pcos) in the rural areas to provide public telephone services. Card telephones were introduced to wipe off the degraded service quality of coin boxes and pcos. By november 2000 about 1400 card phone booths were installed in different parts of the country. While all card phones have nwd facilities where as around 750 of them have got isd facility. Due to higher accessibility and better technology these card phones have been widely accepted by public throughout the country. Almost all the thanas have been covered by the card phone service. Programs are under consideration to extend this service to village level.

Telex servicesThe first digital telex exchange in bangladesh was established in may 1981. In december 1999, there were three fully digital storage program controlled (spc) telex exchanges working in dhaka. They were

Nedix (510 as) having capacity of 960 line supplied by nec, japan Nedix (510a) with a capacity of 1,500 lines supplied by nec, japan Eltex-ii with a capacity of 6,048 lines obtained from saudi arabia

By applying time division multiplexing technique six districts namely narayangonj, chittagong, sylhet, khulna, jessore and bogra had been brought under the switching control of this gate way exchange by installing tele-printer exchanges (tpxs) in the said districts. This nedix (510a) exchange was working as a tandem exchange as well as an international telex exchange. In january, 2000 bttb in a joint venture with british telecom introduced global telecom service (gts), in which the telex exchange will be located at birmingham england with a multiplexer at dhaka and other places outside dhaka where bttb is providing telex services. By doing so, maintenance cost has been drastically reduced. This system also has the added advantage that it requires only two

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international circuit whereas earlier on, it required around 280 international circuit to provide the international telex gateway.

Telegraph (gentex)Gentex service was introduced in 1989. The number of offices providing gentex services are at present 135. Through this service the telegraph offices are inter connected.

Nationwide dialingBy providing an integrated nationwide telecommunications facility all the major cities, towns and growth centers are interconnected. This inter-connectivity is achieved through 8 trunk automatic exchanges (taxs) and a number of microwave (mw), ultra high frequency (uhf) and very high frequency (vhf) links.

Transmission linksBecause of the nature of the terrain, transmission links of bangladesh consist of microwave and uhf/vhf systems. At present there are six major microwave links in bangladesh. The thana to district headquarters links are almost 100% digital, comprising of 2-mbps system that form the backbone of rural telecommunication.

Description of Major Transmission Links

Link Type Capacity

Bit Rate

Maker

Dhaka – Chittagong Analog 1800   NECDhaka – Khulna Digital 1920 140

MBFUJITSU

Dhaka – Sylhet Digital 1920 140 MB

ALCATEL

Dhaka – Bogra Digital 1920 140 MB

ALCATEL

Kustia - Bogra – Atwari Analog 960   FUJITSUKhulna - Barisal – Patuakhali

Digital 480 34 MB JRC

A new Optical Fiber transmission route (STM-16) between Dhaka and Chittagong is under installation, which is due to be completed within February 2001.

Trunk Automatic Exchange (Tax)Trunk Automatic Exchange (Tax)There are 8 Trunk Automatic Exchanges (TAXs) at different locations of the country. The total equipped capacity is 31,884 circuits. The detail of these Exchanges are as described in Table V.

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Present Status of TAXs

TAX Manufacturer Capacity Working CircuitsDhaka NEC 9361 6416

Dhaka ALCATEL 6000 5200Chittagong NEC 1603 1057Chittagong ALCATEL 3000 2937Khulna NEC 2509 1333Khulna ALCATEL 3000 1969Bogra NEC 1911 1341Rajshahi ALCATEL 3000 773Sylhet ALCATEL 1500 904

Overseas Communication ServicesOverseas Communication ServicesThere are four satellite earth stations with three international Gate Way Exchanges through which international telecommunication service is provided in Bangladesh.

International Trunk Exchange (Itx)An automatic digital ITX, with working capacity (as on 05.07.99) of 1,049 trunk circuits of which 301 are International & 748 Domestic Circuits, installed in Dhaka in 1983. The second & third ITX were commissioned in 1995 in Dhaka. At present, the working capacity of the second ITX is 3,047 out of which 1,337 are international & 1,710 domestic circuits and that of third one is 840 out of which 420 are international & 420 domestic circuits. So the total number of working international circuit is 3,936. Operator assisted overseas trunk calls are provided by these exchanges. International direct dialing is also provided to the subscribers through digital exchanges, installed in different places of Bangladesh. There are also remote operator assisted terminals at four other locations in the country.

Satellite Communication Facilities In BangladeshGround Satellite Station ( Connecting to 181 Countries )Bangladesh has four satellite earth station. One standard 'A' type station is situated at South-Eastern part of the country, one 'B' type earth station is situated 33 miles away from capital city Dhaka. The third one, a digital standard 'A' station has been set up at Mohakhali in Dhaka, the fourth earth station has been installed at Sylhet by British Telecom.

Description of Satellite Earth Stations

Earth Station

Standard

Position

Carrier Voice VFT Data Total

Betbuni A 60° E FDM, IDR 342 2 3 347

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aTalibabad

B 60° E IDR, SCPC

396 3 0 399

Mohakhali

A 66° E IDR 1249 6 12 1267

Sylhet F 63° E IDR 120 0 0 120

Private Sector Telecom In Bangladesh Private Sector Telecom In Bangladesh

Public & Private Telecom Operator ( Profile )

  Operator Functionality   Public Sector Telecom  1 Bangladesh Telegraph &

Telephone Board (BTTB)Telecom Carrier , Basic Telephony service, ISP & other value added services

  Private Sector Telecom  1 Pacific Bangladesh Telecom Ltd

(PBTL)Cellular Service (Amps &CDMA-800)

2 Grameen Phone Limited Cellular Service (GSM-900)3 Sheba Telecom (pvt) Ltd Rural Telecom , Cellular

(GSM-900)4 Bangladesh Rural Telecom

Authority (BRTA) Rural Telecom Service

5 TM International Bangladesh Ltd (AKTEL)

Cellular Service (GSM-900)

6 Bangladesh Telecom (pvt) Ltd (BTL)

Paging, Trunking & Riverine Telecom

7 SITA Lease Line Data Service Source : BTTB December 1999

Private Sector Telecom (Network)

Name of Project Country Company Project Status Installation of 200,000 Personal Handy Phone (PHS) System in Dhaka City

Japan   License Granted Implementation work started

Build owned & Operate 300k Digital Telephone in

USA World Tell Evaluation Completed – Under MOPT. Not under BTTB

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Dhaka Multi Exchange area Introduction of GMPCS Service(Satellite Telephone) in Bangladesh  

International Iridium Iridium LLC is given Temporary license for test & evaluation

Source : BTTB , December 1999 

Existing Licensing & tariff arrangement with Private sector

Private Telecom Service Provider

Type of Service System

Revenue Sharing

Bangladesh Rural Telecom Authority (BRTA) & Sheba Telecom Ltd

Basic Telephone Service in Rural Areas

Local  NWD &  ISD

Senders keep all.Senders keep all Incoming- BTTB70% BRTA or (Sheba ) 30%Outgoing – Equal distribution between both parties after payment of dues to foreign administrator

Pacific Bangladesh Telecom Ltd (PBTL)

Cellular Local   NWDISD

Incoming – PBTL keeps all Outgoing – PBTL pays BTTB full call fees and keeps the balance Incoming : PBTL doesn’t receive any portion of Payments received from foreign administrator Outgoing : PBTL pays BTTB full call fee and keeps the balance

Grameen Phone

Cellular   Same arrangements as with PBTL except Grameen get 10% of outgoing after settlement of TAR

Source BTTB

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Mobile Market in Bangladesh Mobile phone users in Bangladesh jumped 118 per cent to well above quarter a million last year. It gave the mobile market the one-third size of fixed telephone network of Bangladesh Telegraph & Telephone Board (BTTB). Technology-wise, CDMA grew 112 per cent and GSM grew 155 per cent in the year 2000.Continuously widening "Access Divide" in the mobile market has, however, been diminishing this success story. Mobile subscribers capable of calling to BTTB’s network grew only 15 per cent while the subscribers without such access recorded 359 per cent growth.

Altogether 160,000 customers of GrameenPhone have been isolated from the 616,000 fixed telephone users of the BTTB. Remaining 19,000 "mobile only" users of PBTL, TMIB and Sheba can only receive calls from BTTB’s network. Therefore, 64 per cent of the country’s total mobile users are barred from calling the mainstream telecom network.The mobile operators’ investment plan to expand BTTB’s infrastructure is yet to be approved by the government. The operators’ submission for reducing the region’s highest tariff (65 per cent) on importing handsets is long pending with the National Board of Revenue (NBR).Ignoring such adversities, GrameenPhone has been consistently maintaining its dominance with 192,000 customers. Achieving 220 per cent growth by the year-end has outstripped GrameenPhone’s own prediction of 125 per cent growth in 2000. The operator prefers remaining conservative by sticking to 125 per cent growth projection in this year as well. ( Source – Financial Express )

BANGLADESH MOBILE MARKET IN 2000

Operator

Brand Network

With BTTB

Without BTTB

Total in 2000

Total in 1999

Growth in 2000

PBTL City Cell

AMPS 5,500 0 5,500 18,400 -70%

PBTL City Cell

CDMA 14,200 13,300 27,500 13,000 112%

Grameen Phone

Grameen Phone

GSM 32,000 *160,000

192,000

60,050 220%

TMIB Aktel GSM 34,300 1,700 36,000 25,274 43%Sheba Sheba

WorldGSM 16,000 4,000 20,000 11,939 68%

Total     102,000

179,000

283,000

130,662

118%

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Source :www.emc-database.com*Including 49,000 Prepaid ( 600 Percent Annual Growth )

Private Telecom Service Subscription & growth

Company System in use Subscriber end April , 00

% Percentage Growth from end April , 000

% Percentage Penetration of Population

Bangladesh

GSM/AMPS/CDMA

212,200 72.6 % 0.12 %

Grameen Phone

GSM –900 140,000 (Oct-00)

134.0 %  

Pacific Bangladesh Telecom Ltd (PBTL)

AMPS 14,500 - 34.1 %  

Pacific Bangladesh Telecom Ltd (PBTL)

CDMA 17,500 721.6 %  

Sheba Telecom (Pvt)Ltd

GSM-900 12,400 24.0 %  

TM International AK TEL

GSM-900 27,800 32.4 %  

Source : Mobile Communication International ( Grameen Phone )

South Asia -Cellular Tariff in USD

Country Peak Hour Rate (per /Min)

Off Peak Hour Rate (per /Min)

Bangladesh 0.08 0.06India 0.15 0.14Pakistan 0.11 0.07Sri Lanka 0.14 0.06Nepal No data available  Source : ITU – world Telecommunication development Report 1999 (Grameen Phone)

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Waiting List for Fixed Line Telephone ( South Asia )

Country (k) 1995 (k) 1998 (k) Total Demand

Satisfied Demand (%) 1998

Bangladesh

154.0 144.9 522.9 72.3

India 2,277.0 2,705.7 24,299.4 88.0Nepal 163.5 215.3 409.3 47.4Pakistan 209.5 298.0 3,055.0 90.2Sri Lanka 227.2 283.8 807.3 64.8

Start up cost of subscription for fixed line ( South Asia )

Country Start up cost ( Year -1999) in USD $

Bangladesh 392India 22Pakistan 92Nepal 35Sri Lanka 220Source Grameen Phone

Private Sector ( International ) participation in BTTB Telecom Projects

Company Project Status Alcatel (France ) Switching( 150,000

Digital Line ) Microwave Link Dhaka- Chittagong fiber Optic link

Completed

NEC (Japan ) Switching / Mohakali & Bedbonia Ground Satellite

Completed

Italtel (Italy ) Switching / Microwave Link

In progress

CMEC (China ) Switching ( 216,000 digital line )

In progress

Mitsui /Marubani ( Japan )

Digital Cable Layout /Transmission /Radio Link

In progress

TRT ( France ) Micro Wave Link In progress Erickson /Mitsui Switching ( 150,000 In Progress

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(Sweden /Japan ) Digital line ) Sumitomo/NEC (Japan )

Switching (100,000) Digital Line )

On going

Northern Telecom (Turkey)

Transmission /Radio link /Microwave

In progress

Telecommunication Consulting Ltd (India )

Transmission /Radio link /Microwave

On going

Nippon Telecom Consulting ( NTC) / Mitsui (Japan )

Greater Dhaka Telecommunication Network/Switching (138,500 Digital Line )

Expected date of completion June 2001

Tyco Submarine Systems Ltd

Undersea submarine cable Link from Chittagong

Final Negotiation Citibank is financing this US$145 million project, Expected completion date Sept , 2001            

WorldTel USA 300,000 land based telephonesBuild own & Operate ( BOO)

Final Negotiation with directly with Ministry of Post & Telecommunication

Ericsson (Sweden) Mobile Internet service

Final Negotiation Expected to be in operation by early 2001

BTTB, SingTel (joint venture)

Internet telephonySet up an Internet Exchange in Bangladesh

MOU Signed

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CHAPTER -1

Corporate Profile

ITEM NEEDED

Name of the Company : Warid Telecom International LLC

Chairman & Director H.H. Sheikh Nahayan Mabarak Al Nahayan

Director H.E. Saif Bin Mohammad Bin Butti Hamid Al Hamed

Director H.E. Ali Mohamed Al Sorafa Al Hammadi

Director Mr. Butti Saeed Mohamed Al Ghandi

Director Mr. Bashir Ahmed Tahir

Director Mr. Matthew William Hollis

Chief Executive Officer & Director

Mr. Muneer Farooqui

Chairman & Director H.H. Sheikh Nahayan Mabarak Al Nahayan

Director H.E. Saif Bin Mohammad Bin Butti Hamid Al Hamed

Company Security :

Legal Status : Public Limited Company

Date of Incorporation :

Registered Office :

Line of Business : Telecom Service

Authorized Capital :

No of customer service centers :Phone :01678600786,+88(02)8951786

Help line) :786(only from warid

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G.P.O.Box :3016

E-mail :

Website : WWW.WARIDTEL.COM.BD

Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and in Pakistan.Warid Telecom is currently operational in Bangladesh and Pakistan, while it is also setting pace to initiate its operation in Uganda & Congo. Within the markets Warid is already operating, it has quickly developed a large customer base and established itself as one of the leaders of telecom service sector. In Bangladesh, Warid Telecom commenced its operations under a landmark MOU agreed upon by the Dhabi Group and the Government of Bangladesh worth USD 1 billion, out of which USD 750 million was exclusively committed for investment in the telecommunication sector of the country. Succeeding the MOU signing, the BTRC license for telecom service provision was issued to Warid Telecom, followed by the signing of interconnectivity agreement with all the existing telecom companies of Bangladesh.

In May 10th, 2007, Warid Telecom launched its commercial operations in Bangladesh with a network encompassing 26 districts. Based on the NGN (Next-Generation) network, Warid Telecom's operational activities in Bangladesh aim to achieve a new and modern corporate identity, which is congruent with the dynamic changes taking place in the telecom industry today. With a reflection of a new strategy, our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers.The subscriber base of over 2 million users in there first year of operation alone serves as a testament to Warid telecom's customer-driven business mandate. These achievements have only been possible due to Warid's uncompromising commitment to provide maximum network coverage and clear connectivity at the most affordable price.

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Bangladesh a step closer to seamless mobility as Warid Telecom International LLC commits to providing cost-effective voice and data services across the country by end-2006 .Motorola, Inc.(NYSE:MOT) announced that it has been chosen by Warid Telecom International LLC, a full service telecom provider for Bangladesh, to deploy a new 2.5G GSM network in the country. Expected to be commercially deployed by the end of 2006, the network will provide region-wide coverage in the Northeastern region. Eventually Warid Telecom’s entire network will support voice and data services for up to five million new customers in Bangladesh.Warid Telecom is fully committed to establishing itself as a leading provider of wireless services in Bangladesh. Bashir A. Tahir, CEO for Warid Telecom International LLC said, “Mobile communications is an empowering tool to transform individuals and businesses. We are pleased to be playing a part in the growing telecommunications sector in Bangladesh, and we are fully committed to building a world class mobile communications infrastructure in the country to deliver affordable voice and data services to all major cities and towns in 2006 .”

Vision Of WaridWarid Telecom's vision is "To be the leading national communication provider with a strong international presence."

Warid Telecom's brand values include:

Quality - We want to make a difference to people's lives. Our optimism is contagious. We are passionate about what we do and we have confidence in ourselves.Simplicity - For us, clarity comes through simplicity. We recognize that we are people communicating with other people. We are always direct and easy to understand.Innovation - We constantly look to do things differently and in a better way. We give color to all that we do. We are ready to push the boundaries and take risks.

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Honesty - We are always open and honest. We say what we do and we do what we say. Friendliness - We enjoy working and succeeding together by building close relationships. While we have a sense of purpose, we also have a sense of humor. We consider the needs both of our customers and of each other.

Warid Telecom's aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. We strive to provide optimum level of support and care through our highly skilled and motivated team of professionals and through maximum network coverage and connectivity.

Missions Of Warid

“To serve the people with best connectivity through most excellent network at a lower rate”.

Customer Service of Warid Telecom in Bangladesh

Warid Telecom is a leading Mobile Network n service provider. Here is some basic point we described in the report.

Business overview Product & ServicesSim ServicesTariff planCurrent offers WaridSpecial offers for customersKey strengths

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A. Business overview :

Business centersFranchisesAffinity partnersCorporate

A1. Business centers:

There have many business centers in different places.

Name of divisions No of centersDhaka 5Chittagong 1Sylhet 1Khulna 1Bogra 1Rajshahi 1Cox’s Bazar 1Rangamati 1Khagrachori 1Bandorbon 1

A2. Franchises centers:

There have also many franchises centers in different places.

Name of divisions Name of centersDhaka DhakaChittagong Chittagong , ComillaRajshahi Bogra

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Sylhet Sylhet

Khulna Khulna

There have 124 centers under 5 divisions.

A3. Affinity partners : Warid believes in united effort. Warid’s affinity program executes partnership programs for leading companies. Our unique approach enables our clients to effectively drive sales,improve relation and enhance brand awareness. Currently, Warid has the following affinity partners in Bangladesh Market.

Electra Telecom Bangladesh LimitedSiemens Bangladesh Limited .

A4. Corporate :

Warid provides customer with top-of-the-line corporate solutions to ensure that all our business needs are properly catered for. Backed by the NGN (Next Generation Network) technology & a comprehensive range of value-added services, we are committed to bring you unparalleled connectivity supported by customized solutions.

B. Product & Services :

Basic servicesSim genie menuData services Enhanced servicesFunloadsProduct related servicesFNF (Friends & family )

B1. Basic services :

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To better manage customer calls, Warid provides customer with Basic services which are immediately available for use as soon as customer start using Warid connection.

The basic services are as follows:

Caller Line Identification Call Waiting / Call Holding Conference Call Call Divert

To get further details on each of the basic services, please choose and click from the given list provided on the left side of this page.

B2. SIM Genie menu :

The SIM Genie menu is a detailed menu that customer will find in customer’s hadset’s menu options as soon as customers switch on Warid phone. These menus give customer direct and easy access to contents and VAS, through a few simple clicks of customer keypad.

To help customer avail many exciting contents and Value Added Services (VAS) in the most user-friendly way, Warid offers customer the SIM Genie menu –the next generation SIM Tool Kit (STK) .

B3. Data Services :

B4. Enhanced Services : To make customers communication more convenient, personal and fun, Warid offers a bundle of enhanced services:

Use Voice SMS service  to send a greeting in our own voice to our loved ones to surprise them With Warid Caller Tunes, we can play music for our caller while they are waiting for our to pick up our phone! Never miss out on a call again- subscribe to Warid Missed Call Alert service to be notified of all our missed calls via SMS whenever we can’t be reached.  Activate our voicemail service so that our callers can leave recorded messages for customers when we’re not there to answer the phone .

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B5. Funloads :Get the latest ring tones and jazz up our handset. Or, download a recipe and make something delicious for that special someone. Download a greeting and send to our friends, family or loved ones and show them how we feel. There are many more contents that we can download and share from the Warid Funloads section.

Funloads are available for our in the SIM Genie Menu in our handset. We can be found in four funload sections-

Info Zone Entertainment Messaging My Stuff

The choices of funloads in each menu are as follows-

Info Zone : Sports, new , finance, religion, weather, dictionary, time check.

Entertainment : Logos & Icons, jokes, ring tones, music & movies, quotes, horoscope, games, recipe .

Messaging : Greetings .My Stuff : Alerts .

B6. Product Related Services :

To enable us to maintain our postpaid and prepaid accounts more conveniently, Warid gives customer product related services, to ensure that we can easily charge up our account with our desired amount of airtime, so that we never fall out of the communication loop .

Scratch Cards :Warid scratch cards are widely available and can be purchased from any one of our authorized dealers, outlets, franchises and Customer Service Centers. Available in 6 different denominations, these scratch cards can be used by both ZEM users to refill their prepaid accounts and ZAHI users to pay their postpaid bills!

Ezee Load and Ezee Charge :

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Ezee Load is a service for prepaid users that customer can use to purchase any amount of airtime to refill their accounts. Ezee Charge is a service for postpaid users which customer can use to pay their postpaid bills without having to go to banks.

B7. Friends and Family :

Warid gives us more with Friends and Family facility at amazing rates designed to suit our lifestyle .Some fnf options in the SIM Genie menu :The fnf menu inside customer SIM Genie also allows customer to Delete, Replace and view there List of fnf Numbers, through a few simple clicks of there keypad .

To delete an fnf number, select "Delete a Number" and then enter the mobile number.

To replace an fnf number, select "Replace a Number" and then enter the mobile number.

To view all your fnf numbers, select "List fnf Numbers". C. Sim Services :

Zahi postpaidZem prepaid Corporate offerings Tariff plan

C1. Zahi postpaid :

Zahi is postpaid offering, with revolutionary features that will suit both customer corporate and personal lifestyle and ensure that customer always have that all important edge in everything customer does.

Making & Receiving Calls :With Zahi postpaid package plan, customer can make :

All local calls (land line or any mobile) All long distance calls nationwide (land line or any mobile)

C2. Zem prepaid :

Zem is prepaid offering, a convenient and affordable package with a variety of Value added services to ensure that customer communication is fun, exciting and colorful.

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C3. Corporate Offerings :Warid provides you with top-of-the-line corporate solutions to ensure that all your business needs are properly catered for. Backed by the NGN (Next Generation Network) technology & a comprehensive range of value-added services, we are committed to bring you unparalleled connectivity supported by customized solutions.

There have some corporate offerings ,which are given below :

Office solutions Voice solution Corporate VAS CRM services

C3.1. Office Solutions :

Warid’s Office Solutions bring a comprehensive suite of data technologies  for customer to enjoy high-speed data services on Warid mobile.

Wireless Internet Warid Data Card Email Soluation

C3.1.1. Wireless Internet (GPRS/EDGE) :Wireless internet brings the world of web to our hands, by enabling we can access internet, WAP and MMS by using customer Warid connection. Backed by Warid EDGE network in all metro cities, customer can now stay truly mobile with his/her phone or notebook. Wireless Internet is available under two package plans .

1. Pay-as-you-go: Option 1 is a pay-as-customer-go package where billing

occurs based on total kilobytes used within a billing period1. Unlimited

Option 2 is an unlimited package, which allows customer to Warid GPRS/EDGE services as much as customer want, but still pay the same amount at the end of each month.

C3.1.2. Warid Data Card :Warid Data Card is a bundle package offer, which contains a postpaid dedicated SIM for internet services & a highly configured EDGE card - Sony Ericsson GC86 EDGE/GPRS PC card.

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C3.1.3. Email Solutions :To ensure that customer’s business can be carried out smoothly & effectively, he can now send and receive emails from Warid phone whenever he can on the move. They have two email solutions as follows:

Push Email through Windows mobile Instant Email

Push Email through Windows mobile :Windows Mobile extends the familiar Windows and Office

experience to mobile devices, by connecting us to the wireless world of the internet by using your choice of Windows Mobile-based devices such as Smartphone and Pocket PC Phones.

The Windows Mobile platform is compatible with Microsoft Outlook Mobile and familiar Microsoft Office Mobile software used in offices. By aligning your mobile device with our office application,we will be able to access our Microsoft email account from our PDA.

Instant email : Warid also offers customer the unique option of sending

& receiving emails in our phone, regardless of the type of handset you carry. Simply go to the Warid menu in our phone and click on “Messaging”. Select “Mobile email”, enter we desired email address, type our message (highest size of the message and e-mail address together can be 160 characters) and press send. Here our Warid number will be our email address Customer can send mail using Warid menu at any time but to receive our emails we need to activate our inbox with Warid. For further details, contact our KAM. 

C3.2. Voice Solutions :In today’s dynamic business market, every business needs the right information at the right time to succeed. With our corporate voice solutions, your business will be able to experience customized voice services, backed up by the next-generation network. Voice soluations services are given below :

Customimized voice solutions Closed User Groups Fnf Call Management Services Call Conferencing Voice Mail Missed Call Alert Call Divert/ Call Forward Call Waiting

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Call Holding C3.2.1. Customized voice solutions :Warid corporate voice solutions can be customized to suit the needs of small, medium and large enterprises, so that they can succeed in the business world.A range of voice options are available for you to choose from, both with & without line rent, and with minimum commitment & maximum flexibility. C3.2.2. Closed User Groups :Take advantage of Warid Closed User Groups (CUG) feature.  Enjoy lower call rates when we talk within our defined company connections, and make our business talks more affordable. C3.2.3. Fnf :Enjoy upto 20 fnf numbers on warid postpaid connection & experience reduced call & rates 24 hours a day. C3.2.4. Call Management Services :

C3.2.5. Call Conferencing : With Warid call conferencing, we can teleconference with 5 people simultaneously.We can also have the liberty of setting up a conference even when the other five individuals are using non-Warid connections, making it ideal for organizing events or discussing business. C3.2.6. Voice Mail : With Warid voice mail we will never have to worry about missing a call. Activate our voicemail service so that Warid’scallers can leave messages for customer when they are busy in a meeting or travelling abroad..  C3.2.7. Missed Call Alert: With Missed Call Alerts, customer can rest easy knowing that they'll always be able to find out who called when he was out of coverage or his phone was out of charge or switched off . Subscribe to Warid’s Missed Call Alerts service to get notified of all our missed calls via SMS whenever customer cannot be reached. C3.2.8. Call Divert / Call forward: In case customer are busy in a meeting, or traveling outside of national coverage, divert our calls to another number, where we can be left messages C3.2.9. Call Waiting: Customer can receive and hold an incoming call when we are already talking to another person and the caller at the same time is notified that we are busy on another call. We have the option to receive the new call by putting the first call on hold or rejecting it. C3.2.10. Call Holding: Handle more than one call at a time, with Call hold.We have the option to make a new call by putting the first call on hold, or switch between two calls, if we are already connected to a call.

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C3.3. Corporate Value Added Services :Warid voice and data services are further backed by a comprehensive range of value added services to enhance our communication experience. C3.4. CRM services (Exclusive Customer Service) :Warid Customer Relationship Management system has been designed to ensure that our queries are answered and problems are taken care as quickly and efficiently as possible

Dedicated Key Account Managers E-Portal Subscription for bills to be received via email Priority service at customer care points Payment of Bills Payment points

Dedicated Key Account Managers :Warid know that each business has its individualized needs. There kams are exclusively assigned to each account to provide dedicated customer serviceE Portal :The Warid website- www.waridtel.com.bd- offers a state-of-the art e-portal facility so that we can manage our account on-line, from the comforts of our office or home. These e-services include :

On-line billing information Self-Service of VAS such as Caller Tunes

Subscription for bills to be received via email :Be it bill information through hardcopy or e-mail, warid provide customer anyway customer want. All customer have to do is, simply contact to our dedicated Key Account Manager (KAM) and ask for it. Priority service at customer care points :At our 4th generation multimedia contact centers, treatment of corporate clients are prioritized. Our calls, faxes, and emails are always attended real-time and treated on priority basis. Payment of Bills :Warid has made bill payment as convenient as possible by creating a multi-faceted bill collection system. Any of the following mechanisms can be used to clear your bills :

Payment through Cash or Cheque at our Business Centers & franchises

Payment via Ezee load Bill payment via Scratch card Auto debit mechanism from Bank (Incase of IR and Individual

Bill),.    Payment points :Cash payments to clear postpaid dues can be made at :

Business Centers Franchises

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Prime Bank Limited Eastern Bank Limited Dutch Bangla Bank Limited Bank Alfalah

C4. Tariff plan : Prepaid Postpaid

C4.1. Prepaid :

Zem Tariff Plan : Zem 24 hours (startup)

Zem Fun Zem 1 second Zem fnf

These have many packages for customers.These are : Voice Calls Per Minute SMS

C4.2. Postpaid :

Zahi Tariff Plan :> Zahi Classic> Zahi Supreme> Zahi Royal

These have many packages for customers.These are : Connection price (tk) Monthly fee (tk) Free monthly benefits ,etc.

Zahi Tariff :

Voice Calls (in tk/per minute) SMS (tk/per SMS)

D.Current offers for customers Warid offers bonus talk-time of Tk 60 and 600 SMS for inactive

users Warid starts news service with 3 TV channels Get Prothom Alo news on Warid phone Warid to launch 24-hour healthcare service soon Warid offers 20% bonus on recharge Warid offers 20% bonus talk-time on first recharge

Standard Charges (All charges are exclusive of 15% VAT). Internet browsing Tk 0.02 / KB WAP Tk 0.02 / KB MMS outgoing (Warid to Warid) Tk 5.00 / MMS

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MMS incoming (Warid to Warid) free of cost Currently available data services are :

Surf Now :o Internet o WAP o MMS

To seamlessly carry customer words across boundaries, Warid offers us International Roaming Services as :

Globe Roam IR SMSE. Special offers for customers

Warid arranges many special offers of “Special Day” for customers . Like :

> New Year Special offers for Bangle & English year > 21 February,26 March,16 December,etc .> Bonus for inactive users> Etc .

These offers have many types . These are followes : Operator logo , picture message , color wallpaper , mono tone , true tones, poly tones (caller tuens : in hindi , bangle ,English ) Bonus for inactive users :Warid Telecom has come up with a special offer of bonus talk-time and SMS for its Zem prepaid subscribers who remained inactive since August this year. Under the offer, Warid prepaid subscribers who activated their connections before July 31 but remained inactive since August could enjoy the bonus talk-time worth Tk 60 and 600 SMS over next three months if they reactivate their connections by recharging any amount through scratch cards on eazzy loads . Warid Telecom announced the offer for its inactive subscribers from November 22 and it will remain valid till January 31. After recharging the account during the campaign period, the customer will automatically get the bonus on the first week of the following month.The subscribers could use the bonus talk time for making calls to other mobile operators while the SMS could be sent to Warid subscribers only.Apart from the latest offer, all prepaid subscribers can also enjoy a 20 per cent bonus talk-time for every recharge through scratch cards.Warid Telecom authorities hoped the new offer will encourage their valued subscribers to recharge their accounts for enjoying the bonus talk-time and SMS. Warid Telecom is committed to providing maximum benefit to its valued customer.Warid Telecom, a subsidiary of UAE-based Abu Dhabi Group, launched its commercial operation in Bangladesh in May 10, 2007 as

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the sixth the mobile phone operator. Within one year, the company spread its network to all the 64 districts. F. KEY STRENGTSWarid has some key strengts for there customers . These are as follows :

The NetworkResearch & DevelopmentPlace at the technological frontierExclusive Customer CareBest PracticesInnovation

The Network :At the corner stone of Warid Telecom’s operational agenda is ensuring that comprehensive network coverage is provided to all subscribers across all locations. In this context, Warid Telecom has decided to opt for GSM (Global System for Mobile Communication) technology for its network in Bangladesh, as it is the global standard for digital cellular telephone service. GSM networks support enhanced data applications and more than 1 billion customers in 109 countries are using this technology. Warid Telecom would be launching its cellular services based on 900 and 1800 GSM technology, in order to optimize the utilization of frequency, thus ensuring the highest quality and service.Warid Telecom’s GSM network is set to cover 61 districts of Bangladesh to ensure that our service can seamlessly reach out to every corner of the country. We are also in the process of fast expanding our nationwide network to cover all thanas by the end of 2007.  Warid is partners with some of the leading vendors in the telecom industry who help in providing the best and the latest network solutions for there businesses. These vendors include cellular giants Ericsson, Nortel, Siemens, Cisco and Huawei .Research & Development :

Warid have made no compromise on investments required for research and development. With a projected capital expenditure of over US $700 million, Warid Telecom had set up to provide a premium quality GSM service, which reached out to most parts of Bangladesh by the end of 2007.

Place at the technological frontier :

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Warid has pioneered in key technologies which include the following : Custom-made network for Bangladesh’s environment Congestion-free connectivity in all coverage areas Roll out plan for complete national populated coverage by 200X Future professional network (GPRS compatible and 3G

upgraded with soft switch and media gateway architecture) State of the art IP based contact center and leading data center

Exclusive Customer Care :

Warid mandate for doing businesses by keeping customers at the forefront is reflected in warid 'one stop' concept for all our telecom requirements. Warid have the maximum number of Sales and Customer Service Centers countrywide, equipped with cutting edge technologies to ensure that customer needs and demands are catered for in the shortest possible time. Our highly trained and well-groomed team of Customer Service Executives is on hand 24 hours to provide us support in any area- all to make sure that our communication experience with use is facilitated in the smoothest way possible .Best Practices :Warid believe in a process driven setup with comprehensive business processes covering all our activities. All business processes are ETOM compliant as per accredited international standards.

Innovation :

Warid is committed to providing superior level of professional services to all its customers - before, during and after the deployment of our leading solutions. To accommodate our customer's demands, they have deployed a state-of-the-art 2.5G EDGE compliant network. There are also innovative services of various standards that cater to a wide spectrum of users .

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Comparison with other telecom companies

In Bangladesh many Privet Companies like GrammenPhone, Aktel, Citycell, and Banglalink are running their operation. The companies provide similar Service to the Customer of Warid Telecoms are

Grameen Phone Aktel Banglalink Teletalk Citycell etc.

From this pie chart we get Warid as a new operator has a better market like others.

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Market Position

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GP

Aktel Warid

CallRate

High

Features

High

Low

Low

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CHAPTER -2

REPORT FINDINGS

4.1 Findings and AnalysisSince the importers establishment the importers are importing high

quality paint for its target consumers. By its assistance, they are now

importing a very high quality 2k based color and related products. But

now due to open market economy and medium entry barrier various

foreign and local companies are now entering. As a result the

competition is heating up. Foreign brands like Kansai, Debeer and

local companies like al-karim, Moon Star are now playing a major role

in this industry. Some of them are continuously concentrating on

Advertisement and maximum of them are concentrating on retaining

the dealers and so on. In the questionnaire survey there where several

questions regarding my research topic and the most important one

are included in these chapter. The major findings of the research are

shown below and described subsequently about the product

information.

Findings 1: The most better Brand in the market and their

market size.

Findings 2: Detail information about dealers and .

Findings 3: The full process of GSM service.

Findings 4: What the consumers want, “International” or

“Local” , Branded paint.

Findings 5: The detail information of customers.

Findings 6: Which type of connection sold most i.e. “Zem” or

Zahi”.

Findings 7: For how long the dealers want payment outstanding

facility.

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Findings 8: Companies, which service contains the best Quality?

Findings 9: Factors to be successful in this telecommunication

sectore.

Findings 10: Importers which gives Payment Outstanding

facility to the dealers on the other hand importers which doesn’t

give payment outstanding facility to the dealers.

SUMMARY

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CONCLUSION

We hope, this telecom company will go ahead with its mission and will play very significant role towards telecom communication in our country.

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RECOMMENDATION

Discuss the Marketing strategies periodically through

periodic meetings between the distributor’s managers and

top management.

To be competitive, warid should establish more flexible

reward system for distributors; like as Grameen phone and

Aktel applies to motivate them.

Have to be more innovative in their pricing strategies.

Have to upgrade efficiency level.

Acquire State-of- the art technology for better network.

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Reference

1. Business Communication Prof. Muhammad Mohiuddin 2nd Edition : April 2007 Published by :Bijoy Roy 65 Pyari Das Road,Dhaka-1100 Phone : 71200592. WWW.WARIDTEL.COM.BD3. Business overview -4. Product & service –5. Sim services –6. Current offers for customer –7. Offers bonus for inactive users – The New Nation ( November 27, 2008)8. Key strengths –

Saiful Azam, Asst. Manager, Retail Saleswww.waridtel.comwww.waridtel.co.ugwww.waridtel.netwww.ntcpki.comwww.gelki.com/searchwww.alexa.com_datawww.aboutus.org/WaridTelwww.groups.msn.com/WaridTel

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