WaridTelecom

Group Members

`Fahad Mehmood 4311Azeem Ansari 4325M. Arbaz Ashraf 4327 Sikander Riaz 4342Sarfraz Nawaz 4305Yasir Habib 4343M. Akhter 4320

Introduction

Mission Statement

Vision Statement

Products and Services

Technology Development

PEST Analysis

Layout

SWOT Analysis

Communication of Warid

Departments of Warid

Creative Department

Performance Previous last five

years

Conclusion

LayoutCon...

Introduction GSM mobile company.

Sheikh Nahayan Al- Mubarak Al

Nahayan is the owner of Warid.

Joint venture between Abu Dhabi Group

& SingTel Group.

More than 13 million subscribers

Mission Statement`

"To provide optimum level of support and care through our highly skilled and motivated team of professionals

and through maximum network coverage and clear connectivity that we have committed to provide in all

over the country".

Vision Statement

"To be the leading national communications provider with a strong international presence."

ProductsZem: Prepaid Connection Digital SIM is Transferred. Load Facility.

Zahi: Post-paid Connection Monthly Bills Issued to Customers.

ServicesDUA Service:

Allah(SWT) says “Call on Me; I will answer your DUA”

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Technology Development

900 and 1800 GSM technology

EDGE compatible network

IP–based call center

presents the most powerful

64K SIM

PEST Analysis

Political Factors: Unpredictable Political and

Governmental Changes

Deregulation of Economy

Political Clashes among Political Parties

Increase in Tax Rate

Economical Factors

Poor Economic Condition

Increase in Inflation

Increase in Poverty and

Unemployment

PEST Analysis

Social Factors: Strong Affiliation with Islamic Values.

Affiliation with CULTURAL Festivals

Increase Demand.

Increased Influence of Western

Cultural

Rapid in Increase in Population.

PEST Analysis

Technological Factors: Increase in Investment to

Compete.

Highly Investment on Franchises.

Highly Investment on New

Technology.

PEST Analysis

SWOT Analysis

Strengths The Strong Network

Superior Product Quality

Extra Features and Services

Consumer Oriented Marketing

Low Cost Provider

Good Packages

Easy to Use

SWOT Analysis Weakness:

Less time in market

Less coverage to major competitors

coordination problem of Management system

Less advertisement

Development of network below

subscriber expectation

SWOT Analysis

Opportunities Growing industry

Quality consciousness in people

image of multinational organization

Introduction of new technology and services

Expand the market in the rural area

SWOT AnalysisThreats Existing competitors

Unstable political system

Package rate of competitors

More experienced staff in other companies

High public expectations

Invisible threat of land phone operator

Communication of Warid

Brand themes

Communication Mix

Media

Print media

Warid Departments1. Marketing2. Human Resources3. Financial Accounting

& Revenue Assurance4. Sales & Customer

Services5. Administration6. Products & Services7. Procurement &

Logistics8. Legal Affairs

9. Engineering & Information Technology

10. Audit & Risk Services

11. Quality Assurance12. International

Business13. Public Relations14. Operations and

Project Management15. Creative Department

Creative Department

Idea Development

Events

Creative Director

Synergy

Last Five Year Performance

Secured over 17 Million Subscribers.

Covering Network 6800 Destinations.

550 Cities Throughout Pakistan.

Lowest Consumer Complaints in 08-

2009.

Last Five Year Performance

Largest Distribution Channels

Substantial Market Share

Set excellence benchmarks in

Telecom Industry of Pakistan

Conclusion

Thank You