Warid Telecom MBA Report

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Transcript of Warid Telecom MBA Report

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Date of Submission: 22-05-2009

Visiting Faculty Member Department of Life Sciences

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Dedicat io nTo my loving Parents & Friends

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Acknowledgement

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All praises for ALLAH, the most Beneficent, the most Merciful, who always gave me courage to accept challenges and helps me to successfully achieve my goals I would like to thank following people for their valuable help Mr .Attique-Ur-Rehman & Mr.Khawar gave me

some important tips during this project.

Mr.Asim Shahzad gave me the information about good websites.

Mr.Arslan for their references

Finally I wish to express my heartiest gratitude and profound regards to my Parents for their moral support and encouragement during my research work.

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5-B, Model Town Lahore

May 22, 2009

Mr.Attique Ur-Rehman Visiting Faculty Member Department of Life Sciences University of Veterinary and Animal Sciences (UVAS) 5, Outfall Road Lahore

Dear Mr.Rehman

www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/ Thank you very much for giving me a golden opportunity to prepare a project on such an informational telecom company that is Warid Telecom Pakistan. In this project I highlight the companys background, organizational structure, functions, services and products which they are offering to their valuable customers and their current market position. In this project, check out the companys performance through some theories implementation i.e. Marketing Mix., Swot, Pest, Porters five forces and IMC. Preparing of this report was a great learning experience for me, i have learned a lot, while preparing this report and i hope to get more such opportunities in future. Thanking you Yours sincerely UVAS

Mr.Muhammad ShahidMBA, B Semester 2, 65

Table of ContentsTable of Contents.................................................................................................................................10 INTRODUCTION...............................................................................................................................13 WHAT IS TELECOMMUNICATION?..............................................................................................14

www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/HISTORY OF TELECOMMUNICATION.........................................................................................16 HISTORY OF TELECOMMUNICATION IN PAKISTAN...............................................................17 Impact of reforms on Mobile Phone Industry in Pakistan....................................................................19 INTRODUCTION OF CELLULAR COMPANIES............................................................................20 Warid Telecom........................................................................................................................23

INTRODUCTION....................................................................................................................24 History.......................................................................................................................................25 ..................................................................................................................................................27 BRAND VALUES:..................................................................................................................27Message from the Chairman................................................................................................................29

WARID TELECOM TEAM.....................................................................................................30 Board Executive Committee Warid Telecom..........................................................................30 Warid Telecom Key Management............................................................................................32................................................................................................................................................37 ORGANIZATIONAL STRUCTURE (ORGANIZATIONAL CHART)................................37 ORGANIZATIONAL DEPARTMENTALIZATION.........................................................................38 Events & Activities..............................................................................................................................41 Of.........................................................................................................................................................41 Affinity Partners..................................................................................................................................46 Major Shareholders..............................................................................................................................46 Marketing Strategies...................................................................................................................47

Marketing Environment Competition......................................................................................48 MARKETING STRATEGIES FOR WARID..........................................................................51 The research work for Strategy formulation............................................................................52 Assumed Strategy ....................................................................................................................54 Recommended Strategy............................................................................................................55 Strategies for all prepaid packages ..........................................................................................55 ZAHI Postpaid:.........................................................................................................................56 Strategies for zahi postpaid.......................................................................................................56 Recommended strategies..........................................................................................................56 WARID TELECOM EXPANSION STRATEGY...................................................................56 WARID TELECOM OUTSOURCING STRATEGY.............................................................57 WARID TELECOM NETWORK OPERATION....................................................................57Swot Analysis......................................................................................................................................58

Strengths....................................................................................................................................60 WEAKNESS...........................................................................................62 Opportunities.............................................................................................................................63 Threats....................................................................................................................................64Pest Analysis.......................................................................................................................................65

Political.....................................................................................................................................66 Social.........................................................................................................................................67 Economic Factors......................................................................................................................68 Technological Factors...............................................................................................................68Porters Five Forces Model................................................................................................................69 Marketing Mix.....................................................................................................................................71

PRODUCT:...............................................................................................................................72 PRICE:......................................................................................................................................83 PROMOTION:..........................................................................................................................92 PLACE:.....................................................................................................................................93Market Analysis...................................................................................................................................95 Integrated.............................................................................................................................................97

www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/Market Communication.......................................................................................................................97

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