Warby Parker Case Study for class
27
Case studies for Archetypal Branding 1 Tom McManus
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Transcript of Warby Parker Case Study for class
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Case studies for Archetypal Branding
1
Tom McManus
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Print ad from article
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Brand research
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Glasses category
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Creation Story Belief System
USP
Brand Stories
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Archetype
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Brand Belief: The Explorer
The freedom to find out who you are through exploring the world.
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Challenge category norms
Archetype showcases beliefs
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Design Principles
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1. Communicate 2. Inspired Simplicity 3. Don’t make it look like an ad
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TV commercial
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TV commercial
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Guerrilla marketing