"Tactics of B2B Customer Acquisition," Yahoo Small Business >> Amit Kumar [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
37
@WARBYPARKER | @TMRLY
-
Upload
500-startups -
Category
Documents
-
view
13 -
download
3
description
RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby Parker
Transcript of "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
![Page 1: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/1.jpg)
@WARBYPARKER | @TMRLY
![Page 2: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/2.jpg)
Hello, I’m Tim. Nice to meet you.
![Page 3: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/3.jpg)
≠
Eyeglasses(should(not(cost($400+(
Eyeglasses(can(be(sold(online(
![Page 4: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/4.jpg)
Eyewear'only+brands+
![Page 5: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/5.jpg)
Fashion(brands(Eyewear0only(brands(
![Page 6: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/6.jpg)
Eyewear'retailers'Fashion'brands'Eyewear2only'brands'
![Page 7: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/7.jpg)
Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
![Page 8: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/8.jpg)
Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
![Page 9: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/9.jpg)
![Page 10: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/10.jpg)
01
A Lifestyle Brand 02
offering Value and Service 03
with a Social Mission
![Page 11: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/11.jpg)
![Page 12: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/12.jpg)
![Page 13: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/13.jpg)
16#
![Page 14: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/14.jpg)
![Page 15: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/15.jpg)
![Page 16: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/16.jpg)
![Page 17: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/17.jpg)
![Page 18: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/18.jpg)
![Page 19: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/19.jpg)
![Page 20: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/20.jpg)
![Page 21: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/21.jpg)
![Page 22: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/22.jpg)
#warbyhometryon
![Page 23: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/23.jpg)
#warbyhometryon
![Page 24: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/24.jpg)
#warbysnowman
![Page 25: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/25.jpg)
#warbysnowman
![Page 26: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/26.jpg)
![Page 27: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/27.jpg)
![Page 28: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/28.jpg)
![Page 29: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/29.jpg)
![Page 30: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/30.jpg)
![Page 31: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/31.jpg)
![Page 32: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/32.jpg)
![Page 33: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/33.jpg)
![Page 34: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/34.jpg)
![Page 35: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/35.jpg)
![Page 36: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/36.jpg)
![Page 37: "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]](https://reader034.fdocuments.in/reader034/viewer/2022051411/544f822daf7959ac338b456e/html5/thumbnails/37.jpg)
@WARBYPARKER | @TMRLY