Maslow's Hierarchy of Needs for making better advertising.

Facebook workshop

12 trends in digital advertising

The Power of the Anecdote

Learning From Cannes

The Primal Code of the Masters Tournament

Bernbach

Five Storytelling Secrets from Cannes

Tom McManus Mini Portfolio

Game designthinking jimbabb

Stop selling ads and do something useful joe mc cambley - harvard business review

Purpose of Brands

Big Ideas win. Good ads don't.

Creative before the creative

Creative after the creative

The Archetype Hero

TheTaming of Mobile, The Wild West of Advertising

Archetypal branding

How To Have Ideas

TV Commercial Production Process