Voice Operated Vehicles: Coming in the not-so-distant future Amber Mitchell Matt Charles Kenny...

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Voice Operated Vehicles: Coming in the not-so-distant future Amber Mitchell Matt Charles Kenny VanDyke

Transcript of Voice Operated Vehicles: Coming in the not-so-distant future Amber Mitchell Matt Charles Kenny...

Page 1: Voice Operated Vehicles: Coming in the not-so-distant future Amber Mitchell Matt Charles Kenny VanDyke.

Voice Operated Vehicles:Coming in the not-so-distant future

Amber MitchellMatt Charles

Kenny VanDyke

Page 2: Voice Operated Vehicles: Coming in the not-so-distant future Amber Mitchell Matt Charles Kenny VanDyke.

SYNC

• Ford installs SYNC, a voice operated in-car technology, into some of its cars in 2009

• Developed by Microsoft and Ford• Allows various portable devices to be

operated with simple voice commands• Will also read aloud text messages

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SYNC 2010

• This year’s version has the ability to:– Keep up with Twitter– Download turn-by-turn maps– Stream internet radio

• Will also be able to use many of the iPhone applications with your voice

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Successful? I think so

• Ford has attributed the company’s turn around with the SYNC technology

• So successful that it is being implemented on many of Fords vehicles.

• The LA Times reported that “…cars with SYNC technology sell twice as fast as cars that don’t have SYNC”

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Marketing Application

• The Big 3 continue to research this technology• On Star Scenario– Driver: “Where is the nearest gas station?”– On Star “Chevron is 0.5 miles. Shell is 0.6 miles

with a discount code you can save 15%”• Cars are slowly becoming advertisements on

wheels

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Discussion

• Does anyone have SYNC in their car? Do you like? Dislike?

• What do you guys think of the SYNC technology?

• How far can marketers take this technology to sell products?

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Questions?

Thanks for your time!