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    In this issue:

    The 25th DutchVietnam

    Management Supporter

    This magazine was first

    published in March 2007. It is

    digitally distributed among

    my Vietnamese and Dutch

    business & private associates.

    Purpose: to keep them

    informed about my activities

    in Vietnam and overseas

    This amazingly attractive andenergetic country has rapidly

    conquered my soul, and

    become my home away

    from home.

    Loek Hopstaken

    P r o f . L o e k H o p s t a k e n

    E m a i l :l o e k @ h o p s t a k e n . c o mM o b i l e :090 888 9450

    December 4, 2012

    6th year, no. 6

    Its all culture, right?

    Activities Dec.-Jan.

    1

    2

    What Leaders can

    learn from Maestros

    WakaWaka & Clinton

    3

    4

    5

    Presentation Skills

    Sinterklaas Vietnam

    Michael Luckman

    6

    7

    8

    Corporate Culture

    Hopstaken Services

    Contact information

    9

    10

    11

    Its all culture, right?It is said that you can take a Vietnamese out of Vietnam,

    but you can never take Vietnamese culture out of a Viet-

    namese. So what does it mean, culture?

    It is the core set of beliefs, customs, values and even hab-

    its that makes a person differ from people of other nation-

    alities. Parts of this set change over time. Some say

    globalization will diminish these differences. Yet the coreset usually remains in tact. This is a nations culture: its

    soul. Every nation has its culture, and when there are

    several ethnic groups it will have more than one, and

    even sub-cultures. Your cultural soul is where you find a

    core element of your identity. See also page 9

    This object has the potential to

    change the lives of a few

    million Vietnamese.

    Kidding? Not really. It all depends

    on who will be willing & able to

    make that difference for many of

    the less

    fortunate.

    What is it?And what does Bill

    Clinton have to do with it?

    Have a guess.

    Or, if you dont like guessing, go topage 5 of this edition of the Dutch

    Vietnam Management Supporter.

    A nation's culture resides

    in the hearts and in the soul

    of its people.

    Mahatma Gandhi

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    26th year, no. 6

    The 25th Dutch Vietnam

    Management Supporter

    "Business is a series of clear agreements that people are

    willing to own individually and collectively with others in

    the workplace.

    Kent Gregoire

    Saigon, November 30,

    2012

    When I was a boy I wasnt

    always in the mood to go

    home after school to do

    homework or play with

    friends. Sometimes I would

    go to this museum, the first

    in Europe. Often I would be

    the only visitor, with a guard

    keeping an eye on me. Back

    then it was a dark, spooky

    kind of place. Collections of

    scientific instruments, fos-

    sils, precious stones, but alsopaintings, drawings & etch-

    ings, displayed in strange

    rooms with worn wooden

    floors. A place where you

    could fantasize about 19th

    century inventors conducting

    experiments, but also admire Michelangelos drawings and Rembrandts etchings. In 2012 Teylers Museum,

    in my birth town Haarlem, is a modern museum, attracting tens of thousands of visitors. The old collections

    are still there. Fortunately the renovations have left the original rooms in tact. Every time when Im in

    Holland I visit Teylers, and at least one other museum or exhibition. Its a basic need: to drink in culture

    my homelands culture. I can leave Holland, but wherever I go I will always take Dutch culture with me.

    Loek Hopstaken

    Activities in December & January:

    Ongoing: executive coaching

    Presentation & Persuasion Skills course @ Royal

    Business School

    Time Management Course (in-company) Human Resource Management (MBA)

    Human Resource Management (coaching)

    Workshop for Starters (Knowmadic Learning Lab)

    Vietnamese language class @ VLS

    The 2013 edition of my catalog (pdf) will be yours aftersending a request to [email protected].

    Teylers Museum, facing the Spaarne River (Haarlem)

    Left: when in Amsterdam, I make sure Ill taste apple cake

    with real whipped cream. Unavailable in HCMC.

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    36th year, no. 6

    The 25th Dutch Vietnam

    Management Supporter

    November 23 Dutch Conductor Maestro Jan Stulen

    delivered a Master Class at the New Music Centre in

    Ho Chi Minh City. Participants: young Vietnamese stu-

    dent-conductors. The HBSO orchestra was founded by Maes-

    tro Jans pupil, Maestro Tran Vuong Thach.

    During this class Maestro Jan Stulen compared conducting

    with management. He gave permission to relay his lessons.

    1. The conductor must create a spiritual unity out of 50 ormore highly trained individuals in such a way that

    everybody feels part of this community. The conductor

    must create a common goal, a focus (the optimum per-

    formance of a given composition). But the conductor

    should also give the musicians the feeling that they can

    develop their individual musical personality without

    losing contact with the group.

    In short: create and combine commitment with individual freedom.

    2. The musicians have in their parts only printed what they have to play, without any

    reference to what their colleagues are supposed to do. Only the conductor reads inhis score all the individual parts. This means that only he has the necessary infor-

    mation about what is going on. He is obliged to give information which the musicians

    need to perform well, to the different groups in the orchestra.

    In short:give information to those who need it.

    3. The conductor must develop an instinct when to just let things go if the orchestra is

    in the flow of the music without interfering constantly, and when to be fully in

    charge of things on critical moments like tempo changes, etc.

    In short: be there when you are needed, but dont disturb proceedings.

    4. Perhaps the most essential duty of the conductor is to listen to the orchestra. All his

    actions, verbally and physically, are determined by the aural feedback of the musi-cians. He must also teach the musicians to constantly listen to themselves and to

    their colleagues. In short: all leadership starts with listening to each other.

    5. Before a conductor starts working with an orchestra, he has imagined how a given

    piece should be performed by carefully studying the score, and how to realize this vi-

    sion. But he should also be flexible to change his opinion if it is clear that his concept

    about, for example, tempo does not work. In short: be flexible to change your tactics.

    6. Experience shows that all orchestras always have possibilities to improve their

    standards. So dont be satisfied too soon, it can always be better.

    In short: use the full potential you have at your disposal.

    7. The most essential talent a conductor needs is to communicate with the musicians.Look at them when you speak, dont isolate yourself, be with the musicians spiritual-

    ly. In short: communicate! Continued on page 4

    What Leaders can learn from Maestros

    by Master Conductor Jan Stulen

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    The 25th Dutch Vietnam

    Management Supporter

    6th year, no. 6 4

    The Maestro at workMaestro Jan Stulen covered all the seven points. It was an enlightening experience to see

    how his pupils changed from shy, uncertain persons into confident conductors. November 27

    we witnessed the result of more than one week of intensive training, when besides Maestros

    Tran Vuong Thach (Mendelssohn) and Jan Stulen (Brahms), four of their students applied

    the lessons while conducting the HBSO Orchestra in works by Sibelius, Bizet, Rossini and

    Schubert. Maestro Jan Stulen will be back in Vietnam in June 2013 to conduct the HBSO.

    7 leadership lessons from Master Conductor Jan Stulen:1. Create and combine commitment with individual freedom.

    2. Give information to those who need it.

    3. Be there when you are needed, but dont disturb proceedings.

    4. All leadership starts with listening to each other.

    5. Be flexible to change your tactics.6. Use the full potential you have at your disposal.

    7. Communicate!

    Maestro Jan Stulen

    coaches a Maestro-to-be.

    Conducting is an art,

    like management.

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    56th year, no. 6

    The 25th Dutch Vietnam

    Management Supporter

    Mr. Maurits Groen (right; with Presi-

    dent Bill Clinton) is an old friend from

    The Netherlands. With his team he or-

    ganizes global events about ecology,

    energy and sustainability. He hosted

    former Vice President Al Gore when he

    visited The Netherlands, and is involvedin several global initiatives to improve

    living conditions in developing countries

    and areas. Last year he presented a

    product that already changes the lives of

    thousands: a top quality solar cell pow-

    ered lamp. After charging in the sun for

    8 hours it provides 8 hours of full light

    (to light a room) to 80 hours (as a night

    lamp). Mr. Maurits mission is to bring the lampnamed WakaWakato those people

    around the world live without electricity. They rely mainly on kerosene. This costs money,it doesnt provide enough light, and causes fires with serious burn injuries as a result. The

    WakaWaka costs nothing in use, is 100% safe in use, nearly unbreakable, and lasts 3+

    years. Bill Clinton, whose Global Initiative helps the 100,000s of victims of the earth-

    quake and hurricane on Haiti, endorses the WakaWaka. On December 12 (12.12.12) a

    worldwide fundraising will start to get enough WakaWakas to support the victims.

    WakaWaka in Vietnam

    Mr. Maurits goal is not making money out of his product. His foundation is non-profit.

    His goal is to bring light where light makes a bigdifference: to people who have no elec-

    tricity, like the appr. 4 million Vietnamese in remote areas. To make this happen, a

    company can buy say,

    5,000 or 10,000 waka-

    wakas and give them

    to those in need.

    The price is then

    US$ 9 a piece.

    This would be one

    terrific act of taking

    social responsibility

    for the poor inVietnam!

    See also page 12

    WakaWaka: enabling children in no-electricity

    zones to do their homework at night

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    The 25th Dutch Vietnam

    Management Supporter

    6th year, no. 6 6

    If you are, consider doing my Presentation & Persuasion Skills course at Royal

    Business School, December 1014. I have now been training both professionals &

    students presentation skills in Vietnam for 4 years. The course runs five evenings

    from 69.30 pm.

    The 4 objectives:

    * to know how to capture the hearts,

    minds & souls of the individuals in your

    audience with a memorable message,

    and to persuade them

    * To learn how to deal with professionaland international audiences: from

    management meeting to congress, from

    sales meeting to key note speech

    * To know how to use media to enhance

    your presentations

    * To get practical experience delivering a

    speech

    The program:

    1. The Rules of Public Speaking

    2. Reaching out to capture Hearts, Minds & Souls

    3. Keynotes & Media

    4. Persuasion: Sales & Business Presentations

    5. Leaving a Mark

    For more information: http://www.royal.vn

    Left: a PowerPointDONT. We have all

    endured PowerPoint presentations that

    were terribly boring, a pain to the eyes,

    incomprehensible, or simply confusing.

    We live in the PowerPoint Era. It hasgreat advantages: it can help you bring

    home your message to your audience. Yet,

    Real Leaders Dont Do PowerPoint, as a

    title of a famous book on the subject says.

    So when & when not to use

    PowerPoint? What are the dos

    & donts? How to use it

    properly? On the 3rd evening of

    this course you will find out.

    Are you afraid to give a presentation?

    Education is the most powerful weapon we can use to change the world.

    Nelson Mandela

    December 2012Hopstaken for Royal Business School 62

    PowerPoint DONTs (2)

    Your heart may be beating in your throat, but your

    audience expects you to deliver your message.

    Confidently, clear & convincing.

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    The 25th Dutch Vietnam

    Management Supporter

    6th year, no. 6 7

    Like the Vietnamese will

    always celebrate Tet, the

    Dutch will always have

    Sinterklaas.

    Who is Sinterklaas? The

    custom is based on a legendary

    bishop, who according to legend

    gave to the poor and performed

    miracles. In Holland children

    believe the bishop returns to

    Holland every year around mid

    November, to hand out gifts on

    December 5 to everyone who

    has led a decent life. He is

    always accompanied by black

    servants, the jolly Zwarte

    Pieten in colorful outfits. They

    smile a lot, hand out candies

    and try to make friends with the kids. So how do the Dutch in Vietnam celebrate Sinter-

    klaas? They get together at the Dutch Consuls house, and make sure a genuine Sinterklaas

    & half a dozen Zwarte Pieten liven up the party and make sure to make the children happy.Dutch children believe in Sinterklaas till they are about 6 or 7 years old, and then they find

    out a family friend played the good bishop, and some cousins Zwarte Piet. Of course, their

    parents bought the gifts. To Lara Lien, my Dutch Vietnamese daughter of 10 months, this

    piece of Dutch culture is strange.

    But soon she will believe like all

    other Dutch kids. She will also

    learn to love Tet, the special time

    around the Vietnamese New Year.

    She will grow up with the cultural

    best of both worlds.

    Sinterklaas in Vietnam

    You don't have to burn books to destroy a culture. Just get people

    to stop reading them. Ray Bradbury

    Did you know?

    In the 19th century this Dutch custom

    was exported to the UK and USA. It

    blended with Christmas. December 5

    became December 25. Sinterklaas be-

    came Santaclaus. His identity shifted

    from a tall bishop with servants to a

    short man from The North, assisted by

    six reindeer. But the gifts, the color red

    and the white beard remained in tact.

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    The 25th Dutch Vietnam

    Management Supporter

    6th year, no. 6 8

    We see things not as they are, but as we are. H. M. Tomlinson

    Have you ever been in the situation where you are with several friends or co-workers and

    together you witness a unique event? And then later, while still together, you share what

    you saw and heard with several more people. As you listen to the others describe what they

    saw and heard you begin to say to yourself: I dont remember that. Or, thats not what I

    heard. Why do you think that is?

    I believe its because of our internal filters. By that I mean our brain has a tendency to

    screen the images we see and the words we hear through our belief system, that we have

    created over a lifetime of experiences. This belief system is based upon our fears, the thingswe like, our trust in others, our ability to feel empathy and understand what another is

    going through, our cultural biases, our intelligence, our education, how we were raised,

    where we were raised, our gender, our religion and even our race. And Im sure a whole host

    of other things.

    For those who get their news from Fox cable everything they see and hear makes sense to

    them. The same is true for those who enjoy watching MSNBC. Both networks preach to the

    choir and we wouldnt be in that particular choir if it wasnt for our seeking constant valida-

    tion that our views are the correct ones. That we are RIGHT and all others views are wrong.

    But are we always right? Yes and no.

    Yes, if we are so closed minded as to never step out of our comfort zones to at least try to see

    things from another perspective. And, if we never try to understand why someone else might

    see things differently.

    No, if we believe that we are fallible. That we are aware when filtering some new infor-

    mation through our minds, that we are sifting everything we saw and heard through our

    own particular biases and prejudices, and that we could be wrong. We refer to this as being

    open minded.

    My intention is not to get you to change channels, but to get you to understand that every-

    thing you see and hear may be true, or may not be true. It all depends on who you are.

    Published on the LinkedIn, TED Group discussions page (October 2012). Used with the authors permission. Michaels

    website & blogs: http://OverpoweringFear.com/blogs . Email: [email protected]. Phone: 1-408 404-6764 Ext.2

    A Wonderful Quote by Michael Luckman

    People fail to get along with each other

    because they fear each other.

    They fear each other because they dont know each other.

    They dont know each other because they have not

    communicated with each other.Martin Luther King Jr.

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    The 25th Dutch Vietnam

    Management Supporter

    6th year, no. 6 9

    What is your Corporate Culture like?Mid November a group of Vietnamese managers from different fields followed my

    course in Organizational Culture, Design & Development. A survey among the participants

    revealed that those who had worked for different companies had experienced some funda-

    mental differences in their corporate cultures. For example, in one company they were free

    to communicate with their manager about work issues, while in another they were expected

    to shut up & do their job. A key issue in many Asian companies is that the boss doesnt

    really communicate with his subordinates, let alone listens to their ideas, grievances, and

    sometimes even vital information. On the staff side, many Vietnamese seem to be reluctant

    to speak up, as this may lead to loss of their managers face. Meanwhile, the organizationdoesnt use its full potential, creativity is discouraged and innovation remains a dream. A

    frozen status quo, no

    progress, and losses.

    So how to change a compa-

    nys culture, without chang-

    ing its core potential?

    Among many things we

    explored John P. Kotters

    latest views on organiza-

    tional change: to keep intact what works, while fa-

    cilitating a change organi-

    zation. In other words,

    focus on both continuity and change. Recently another renowned management author and

    teacher, Henry Mintzberg, has endorsed Kotters views.

    The world is slowly recuperating from the financial crisis. Only those organizations that

    have a strong yet ethical and productive corporate culture appear to survive. Yescuring a

    sick corporate culture means more than mere restructuring. The right things to do:

    A. redefine the companys vision, mission and values. Add integrity to the latter.

    B. determine the right (ethical, workable, effective) activities, and the wrong ones

    (unethical, unworkable, ineffective). Research: history & experience will tell.

    C. In the process mobilize the high potentials in your organization. These are not neces-

    sarily part of the top echelons. Have the courage to ignore the sensitivities of some

    people (status, family ties, bosss friends).

    D. restructure what needs to be restructured and weed out the unproductive or sick ele-

    ments of the corporate culture (both negative & destructive beliefs and the people who

    hold on to those and keep resisting necessary change).

    E. Dont expect this to be successful in two weeks. It might take two years. Or more.

    Success!

    It is far more important to study people than things.La Rochefoucauld

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    Major Services + Client List + Mini Catalog

    106th year, no. 6

    The following services are in high demand:

    1. Management Development programspurpose: to train

    managers to qualify for higher positions, to develop soft

    skills, and to increase their value to their organizations

    2. Seminars & Lectures in the fields of Human Resource

    Management, Leadership, Strategy, Public Relations and

    Business Communications

    3. Business courses: HRM; Efficiency; Presentation Skills

    4. Personal Coaching of entrepreneurs

    5. Business Consultancy (Management & Leadership; HRM

    systems; PR; Strategy; internal communications)

    In Vietnam: a.o. business field

    Tan Thuan IPC (HCMC) Industrial development

    HCMC University of Technology Master of BA program

    RMIT (HCMC campus) Communication program

    Royal Business School (public courses) Courses & seminars

    Vietnam Airlines (RBS; ISM) International airline

    Vietnam Singapore I.P. (SPECTRA) Industrial park

    Petronas Vung Tau (SPECTRA) Chemical factory

    Nike (Tae Kwang Vina) (SPECTRA) Shoe factory

    Le & Associates Training & consultancy Training House Vietnam (Sacombank) Training & consultancy

    Ministry of L.I.S.A. (RBS) Civil Servants

    SONY Vietnam (RBS) Consumer electronics

    CapitaLand Vietnam (SPECTRA) Real estate

    Institute for Potential Leaders / PACE Courses & seminars

    Dalat Hasfarm (Agrivina) Pot plants, cut flowers

    Hoanggia Media Group Key to Success TV Show

    Fresh Green Earth Hi-tech agriculture

    Unique Design Interior Design

    ERC Institute Vietnam Vocational training

    Golden Alliance Vocational training Schoeller Bleckmann Vietnam Oilfield Equipment

    De Heus Vietnam Animal food

    Centre for Tropical MedicineOxford Uni. Clinical research

    Khue Van Academy Courses & seminars

    Training House Vietnam Courses & seminars

    Asian Institute of Technology (AIT) Business consultancy

    In The Netherlands, a.o.

    ING Bank Financial services

    Philips Electronics

    Heineken Brewery

    Yamaha Musical instruments Voerman International International relocations

    Damen Shipyards Ship repair wharfs

    Wittenborg University of Applied Sc. IBABBA, MBA

    MINI CATALOG

    WORKSHOPSA workshop is a 2-4 day group

    activity with a defined purpose,

    where theory, practical exercise

    and exchange of experiences are the

    main ingredients. Areas: HRM, PR,

    Communication, and Management.

    Team Engineering

    Interpersonal Communication

    Commercial Communication

    Public Relations

    Presentation Skills

    Organizational Design

    Cross-cultural Communication

    Time Management / Efficiency

    Recruitment Skills

    CONSULTING

    Consulting is any specified expert

    activity to help solve a defined

    problem. This can take the form of

    coaching, but also, conducting a

    research. By definition, it is tailor

    made. Areas: HRM, Strategy, PR.

    Personal Coach

    Business Coach

    Moderator Mediation

    Executive Selection

    In- & External Surveys (such as

    360 Feedback)

    SEMINARS

    A seminar is a 3-4 hour interactive

    transference of core know-how,

    including practical assignments.

    People Management

    Emotions in the Workplace

    Strategic Thinking

    Business Ethics

    The Allround Manager

    The Allround Communicator

    The Soft Skills Program

    On demand

    Investments (ex. 10% VAT / 25% PIT)

    Workshops: US$ 1,200 per team / day.

    Consulting / Coaching: US$ 100 / hour.

    Seminars: US$ 550 850 per seminar

    (except for the Allround programs).

    Lecture: US$ 250 per lecture.

    Train the Trainer: US$ 1,200 per day.

    Prices may change due to inflation.

    Contact me for longterm cooperation:

    [email protected] or

    [email protected]

    The 25th Dutch Vietnam Management

    Clients & Associates

    Loek Hopstakens 5 major services

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    The DVM Supporter is published by Loek Hopstaken.

    Email: [email protected] or

    [email protected]

    Mobile: 090 888 9450

    Assistant: Ms. Vo Ngoc Lien Huong

    Email: [email protected]

    Mobile: 090 888 9451

    Profile: http://www.linkedin.com/in/loekhopstaken

    Who is Loek Hopstaken?

    1951: born in Haarlem, The Netherlands

    1971-1972: travels: Europe & Asia

    1972-1975: Amsterdam City University

    1976-1977: travels: North & South America

    1977-1993: career in banking: NCB,

    Postgiro, Postbank, NMB Postbank Group,

    ING Group, ING Bank

    1979-1982: Business Administr. studies

    1983-1988: Project Manager

    privatization process Postgiro to

    Postbank (field: P&O / HRM)

    1989-1993: Project Manager merger

    Postbank & NMB Bank followed by merger

    with NN becoming ING Group (fields: PR,

    Marketing, Total Quality Management)

    1991: founding Hopstaken Bedrijfsadvies

    1991-present time: career in training and

    consultancy, coaching & mediation

    1993: left ING Bank

    1996-2000: Business Club MC (50 meetings)2003-present time: combining training,

    coaching & consultancy with teaching at

    international business schools (IBA/MBA)

    2005 + 2007: Professor appointments

    2007-2008: visits to Vietnam: lecturing,

    consulting, surveying, delivering courses,

    workshops & seminars

    November 2008: establishment in Saigon

    2008-present time: delivering lectures,

    seminars, coaching, workshops & training

    courses, mediation; overseas business trips

    2010: Examiner VTV1 Key to Success Show2011: Chairman Advisory Board ERC VN

    2012: Chairman Academic Board ERC VN

    Full CV: mail [email protected]

    11

    The 25th Dutch Vietnam

    Management Supporter

    6th year, no. 6

    WakaWakaTechnical details

    Size: 12 x 8 x 2.3 cm.

    High-tech innovation sunboost technology

    provides for:

    8 hours of bright ambient light, or

    16 hours of decent reading light, or

    80 hours of night safety light

    All on one day solar charge.

    Durability:

    3+ year life of (replaceable) battery

    10+ year solar panel and LED lifetime

    Affordable for families living on US$ 2 /day.

    Extras:

    auto energy saving mode

    fits on a bottle

    SOS emergency beacon (press 3 seconds)

    You can buy a WakaWaka for US$ 29 via the

    website. The proceeds go to distribution of Waka-

    Wakas to people who dont have electricity.

    When a company buys at least 5,000 WakaWakas

    to donate the price is US$ 9 a piece.

    The new 2013 model will contain a usb connection

    to charge a mobile phone.

    Screw it, lets do it!Richard Branson